Mobile Phone Industry


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School: UT Austin


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Background Factors of Demand: Mobile Phone Industry
The mobile phone industry is very dynamic. The consumer preference of enhancing security has
been a key background factor of demand (Park et al. 285). Product makers like Apple and Samsung have
introduced features as two-step authentication and face unlock. Another factor is consumer demographics.
Improved economic statuses in poor areas have triggered increased demand, and the producers have made
the devices available (Devarajan and Fengler 73). Firms like Huawei Samsung have now focused on
Africa and other marginal...

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