HCA 421

Question Description

I need an explanation for this question to help me study.

Organizational Mission DQ1

Explain, in your own words, the terms "mission," "vision,” “goals,” and “values” statements.  What is the practical purpose of a statement of organizational values?  Under what circumstances should an organization consider changing these – if at all?  How do they play into the strategic direction of an organization?  If you are a departmental manager, how do you implement and sustain these in your organization? 

Profits and Revenues DQ2

Explain the four fundamental ways in which a business can grow its revenues and profits.  Then, describe the five generic types of growth strategy available to individual SBUs.  Hypothesize what metrics a program executive might use to monitor these strategies. 


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