The news media refers to the section of the mass media that focuses
on presenting current news to the public. These include print media
(newspapers, magazines); broadcast media (radio stations, television
stations, television networks), and increasingly Internet-based media
(World Wide Web pages, blogs).
There are many co-related factors
that the editors need to consider before finalizing the content of the
news to present to the public – whether in print or on air.
most important factor to consider is how relevant and latest the news
is. If the editors pick up a piece of news which has already been talked
about a lot, it may put a reader away. Likewise, in this cut-throat
competitive media world, everyone is interested in the latest of the
latest news. The next thing of consideration is the target audience. The
interest in a particular news varies from person to person. To make it
clearer, a teenager is more likely to be attracted by the news about the
modern fashion, gizmos and sports updates; but such things may not appeals to a businessman or religious person.
It’s a big challenge for editors to satisfy the readers or viewers.
Apart, the news content must not trigger controversies, unrest or riots
among the people. Publishing explicit articles on religion, politics or
other emotive issues must be handled with a lot of care. The world has
witnessed a number of social unrest and bloodsheds ignited by newspapers
and other media. Therefore, the editors must make the content safe,
informative and read worthy.
It is also true that each morning welcomes us with a lot of exclusive news coverage on
crime, sex and violence. Interestingly, it seems that newspapers and
television channels are competing hard to give as much bad news as
possible to the masses.
Mar 28th, 2015
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