Strategic Plan, Part 3: Strategic Evaluation and Recommendation or Alternative Capstone Project with

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Business Finance


Research company: Google Adwords

Strategic Plan Part 3: Strategic Evaluation and Recommendation ( see attached document for reference)

In this section, you will be evaluating various strategies and making recommendations for the organization.

Write a 1,050-word minimum strategic evaluation in which you include the following:

  • Evaluate potential business level strategies for the organization.
  • Assess potential corporate level strategies for the organization.
  • Assess potential global strategies for the organization.
  • Recommend a strategy or combination of strategies the organization should implement, and include a rationale for that recommendation.

Format your paper consistent with APA guidelines

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Explanation & Answer

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Running head: GOOGLE ADWORDS


Google AdWords
Institution Affiliation:



Google business level strategy
Google Inc. uses various strategies at the business level for successful operations. The
first business level strategy used is differentiation. Google Inc. has unique services and products
as compared to their competitors. For example, they offer a unique search engine system that is
easy to use. Their search engine is very clear and no adverts are pleased alongside. The AdWords
placed makes it easy to identify the products or services needed easily. They also offer the
AdWords services that are of quality but at a much-reduced cost. The AdWords services are
unique as opposed to their competitors. They also develop software systems that meet the needs
of all users in the world. They have products for the poor mostly open sources services, middle
class and for big institutions (Peng, 2014).
The second business level strategy used by Google Inc. is alliance with other companies.
Google Inc. works with other companies to offer services at better capacity. For example,
Google worked with PayPal money service provider to provide them with the money payment
systems to make payment on AdWords services. This has made it easy for businesses to make
payment for the services irrespective of their geog...

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