PART 2: Company Analysis
For the second part of the project you have to identify three different Wisconsin-based companies that do business in or with your assigned country. The objective is to get a feeling of how different companies are doing business in your assigned country. The companies you are looking for are engaged in some form of international business, such as: exporting, establishing foreign production plants or other direct investments, having formed a joint-venture with a foreign company or sourcing. You have to find three different companies that fit the bill. Of those three companies two need to be Small and Medium-sized companies (SMEs, which we define as companies with less than 1000 employees). Provide the following information for each company:
- Brief description of company (employees, location)
- Brief description of its products or services
- Industry: Identification of “who” buys these products or services
- Entry strategy: Exporting, FDI etc (as mentioned above)
- If possible: Since when?
- WHY (either based on facts or an educated guess from what you found out in your country analysis) your assigned country is a possible market for the company
- And finally: State why or why not your group thinks this company might be interesting to work for in the future
The length of the second paper should be between 4-5 pages. The question is HOW you are going to obtain this information, and there are different ways to proceed.
The other company is called Centrisys Corp. they are located in Kenosha WI and here is their site http://centrisys.com/ their LinkedIn shows between 51 - 200 employees. Both of these companies talked about China somewhere on their website. So unless anyone has anything better to go on lets use the following 3 companies.
Master Lock (large company) - headquarters are Milwaukee Wisconsin
Aquarius Systems (SME 1) - headquarters are North Prairie Wisconsin
Centrisys Corp. (SME 2) - headquarters are Kenosha Wisconsin
My - Bullet is number 6
So when you are writing up your answers just put the company in bold above each one so we know which answer is for which company. All together the paper needs to be 4-5 pages so put whatever information you find relevant in your answers and if their is a picture or graph you find include it.
So what you need to do is to write "WHY (either based on facts or an educated guess from what you found out in your country analysis) your assigned country is a possible market for the company" for the three companies that are assigned above.
If you have any questions please reply