Global Marketing M1 Micro Challenge Report

User Generated

nagubalwrssrefba11

Business Finance

Description

GM Micro-Challenge Overview

The GM Micro-Challenges are intended to help you appreciate the resources available and challenges associated with international trade. For these assignments, you assume the role of an assistant international trade specialist for an organization that provides export research and assistance to companies. In this capacity, you will engage in research and evaluation related to the specific country (YOUR COUNTRY) and US state (YOUR STATE) which you have been assigned to you for the course. The GM Micro-Challenges involve your responding to memos from your manager. Your responses will require the collection, analysis, and concise provision of the information requested of you in a business memo format. The Micro-Challenge Rubric is provided under the Rubrics tab.

YOUR COUNTRY/YOUR STATE

The list with the country (YOUR COUNTRY) and US state (YOUR STATE) which you have been assigned for the course is in Module 1.

M1 - GM Micro-Challenge: Country Research

Your manager’s memo to you is below. In it your manager is giving you tasks to perform with regard international trade. You are not expected to already know the answers, just be able to find and use the resources available to develop an accurate response.

Your response should use a standard business memo format with the proper headings. An example Micro-Challenge memo is provided HERE.

To start, your memo should state its overall purpose, to remind the manager what s/he requested you to do. Next, thoroughly respond to each task you are assigned. For each, briefly restate the task. Then provide a thorough and accurate written response that summarizes the source information you found. Your written response should be supported with (1) images that shows the specific source information you used, and (2) a weblink to each source in case your manager wants to review that information further. Number your responses and respond to the tasks in sequence. Finally, you may choose to provide a conclusion to your memo.

Details on how to insert an image into your micro-challenge using the screenshot or screen clipping tools can be found HERE.

Some additional info regarding supporting images:

1. Supporting images do not replace your written response, they only show the source information used.

2. Supporting images should be visible, not be provided as files. Screen clip them and paste them into your memo.

3. Images should be readable - stretch them to make them large enough to be legible in the memo.

___________________________________________________________________________________________________________________

___________________________________________________________________________________________________________________

To: You

From: Your Manager

Date: May 29, 2022

Subject: Research on YOUR COUNTRY

A small US business has contacted our organization and requested help. They want to know more about YOUR COUNTRY because they may want to export there.

You have been tasked with helping locate and review some information sources about YOUR COUNTRY for the management team to aid in that evaluation. Finding quality information is very important task as that information will serve as the foundation for that company's decisions.

Your efforts will focus on the four specific tasks below.

1. Identify US governmental resources at the four websites below that might aid this company in its international trade efforts with YOUR COUNTRY. Include the name of the resource, provide a one sentence description of the kind of country information available in that resource, include an image of some information in that resource about YOUR COUNTRY (the supporting image should show YOUR COUNTRY’s name), and provide a weblink to that specific info about YOUR COUNTRY.

A. International Trade Administration - Country Commercial Guides

https://www.trade.gov/ccg-landing-page

B. US Trade Representative - 2018 National Trade Estimate Report on FOREIGN TRADE BARRIERS

https://ustr.gov/index.php/countries-regions

C. Websites of U.S. Embassies, Consulates, and Diplomatic Missions

https://www.usembassy.gov/

D. CIA - World Factbook

https://www.cia.gov/the-world-factbook/countries/

2. Identify some resources for cultural information at the three websites below that might aid this company in its international trade efforts with YOUR COUNTRY. Include the name of the resource, provide a one sentence description of the kind of country information available in that resource, include an image of some information in that resource about YOUR COUNTRY (the supporting image should show YOUR COUNTRY’s name), and provide a weblink to that specific info about YOUR COUNTRY.

A. Culturegrams

https://www-proquest-com.libproxy.troy.edu/publication/2026824

This link will take you to CultureGrams thru the Troy University library, with a TROY login along the way. It's one of the publications within the ProQuest Central database. You can read or download a Full text-PDF file of a country's Culturegram there.

B. Hofstede Insights - COUNTRY COMPARISON TOOL

https://www.hofstede-insights.com/

C. Global Road Warrior

https://libproxy.troy.edu/login?url=https://www.globalroadwarrior.com?c=BMCwqcEvDT

A Troy University Library database.

3. Identify two additional resources with information about YOUR COUNTRY that might aid this company in its international trade efforts. Include the name of the resource, provide a one sentence description of the kind of country information available in that resource, include an image of some information in that resource about YOUR COUNTRY (the supporting image should show YOUR COUNTRY’s name), and provide a weblink to that specific info about YOUR COUNTRY.

4. Identify two individuals that work with the US Commercial Service that can help facilitate the company’s export efforts of a construction product to YOUR COUNTRY. Include their names, titles, agency, and contact information. Also, include their LinkedIn account if they have one. At least one of these individuals with the US Commercial Service should be located in YOUR COUNTRY (or its region of the world). https://www.trade.gov/commercial-service-office-lookup

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Explanation & Answer

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