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Focus of the Summary PaperThe ten- to twelve-page Summary Paper should demonstrate understanding of the reading assignments as well as the discussion points. The purpose of this assignment is to integrate the concepts studied in this course into a cohesive and comprehensive paper.The Summary Paper will be entitled "An Integrated Marketing Strategy for ____."  You will fill in the blank with a brand name of your choice.  It may be an existing or a new brand.  Your goal in writing the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (product or service) with a particular target market.  The papers you write each week will help you to prepare to create your Summary Paper.  Your paper will have the following sections.  Each section except the Overview, References and Appendix must be at least one page in length.Overview / Executive SummaryProduct or service description, and desired brand imageTarget market, including buyer motivations, demographics & psychographicsOverall marketing strategy, including positioning strategy vs. competitorsAdvertising campaign, including description of one advertisementPublic Relations campaignPromotions campaignInternet marketing campaign, including web site and use of e-mailDirect marketing campaign, including Customer Relationship ManagementAppendix (3-5 paragraphs)References (in APA style, see outline in the approved style guide)The paper must be ten to twelve double spaced pages of text including the Appendix paragraphs, plus a cover sheet and a reference page, and must follow the guidelines in "Writing the Summary Paper" (see below).Writing the Summary PaperThe Summary Paper:Must be ten to twelve double-spaced pages in length and formatted according to APA style as outlined in the approved APA style guide.  Title, reference, and any exhibits or appendices are not counted in the paper length.Must include a cover page that includes:Title of PaperStudent's nameCourse name and numberInstructor's nameDate submittedMust include an introductory paragraph with a succinct thesis statement.Must address the topic of the paper with critical thought.Must conclude with a restatement of the thesis and a conclusion paragraph.Must use APA style as outlined in the approved APA style guide to document all sources.Must include, on the final page, a Reference List that is completed according to APA style as outlined in the approved APA style guide.

my time is est. Please review thi question tell me if you think you can write a short essay for the question like 300 words .Let me know ASAP please so I can send you the echapters. And please refer to the exact topics in chapters if possible. EAW stands for employee at will 4) Epstein claims that the positions of both employers and employees are essentially even with regard to EAW. Do you find this line of argument convincing? Why or why not?