Creating a Compelling Vision

Apr 1st, 2015
Business & Finance
Price: $30 USD

Question description

Assignment 3: Creating a Compelling Vision 

Leaders today must be able to create a compelling vision for the organization. They also must be able to create an aligned strategy and then execute it. Visions have two parts, the envisioned future and the core values that support that vision of the future. The ability to create a compelling vision is the primary distinction between leadership and management. Leaders need to create a vision that will frame the decisions and behavior of the organization and keep it focused on the future while also delivering on the short-term goals.

To learn more about organizational vision statements, do an Internet search and review various vision statements. 

In this assignment, you will consider yourself as a leader of an organization and write a vision statement and supporting values statement.

Select an organization of choice. This could be an organization that you are familiar with, or a fictitious organization. Then, respond to the following:

  • Provide the name and description of the organization. In the description, be sure to include the purpose of the organization, the products or services it provides, and the description of its customer base. 
  • Describe the core values of the organization. Why are these specific values important to the organization? 
  • Describe the benefits and purpose for an organizational vision statement. 
  • Develop a vision statement for this organization. When developing a vision statement, be mindful of the module readings and lecture materials. 
  • In the vision statement, be sure to communicate the future goals and aspirations of the organization. 
  • Once you have developed the vision statement, describe how you would communicate the statement to the organizational stakeholders, that is, the owners, employees, vendors, and customers. 
  • How would you incorporate the communication of the vision into the new employee on-boarding and ongoing training? 

Write your response in approximately 3–5 pages in Microsoft Word. Apply APA standards to citation of sources. 

Use the following file naming convention: LastnameFirstInitial_M1_A3.doc. For example, if your name is John Smith, your document will be named SmithJ_M1_A3.doc.

By Wednesday, April 1, 2015, deliver your assignment to the M1: Assignment 3 Dropbox.

Assignment 3 Grading Criteria 

Maximum Points

Chose and described the organization. The description included the purpose of the organization, the products or services the organization provides, and the description of its customer base.


Developed a vision statement for the organization. Ensured to accurately communicate the goals and aspirations of the organization in the vision statement.


Ensured that the incorporation and communication strategy for the vision statement is clear, detailed, well thought out and realistic. 


Evaluated and explained which values are most important to the organization.


Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.




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(Top Tutor) Daniel C.
School: Duke University

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Apr 1st, 2015
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