Panera Bread Company Discussion Paper

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Create a 2-5 page annotated outline that include the sections to be analyzed, ethical decision making aspects of the topic, main points of the recommendation, and credible evidence you plan to use for supporting the analysis and recommendations. Introduction While everyone has their own process for writing, creating an outline is often an important early step in the process in all types of writing, even for the most seasoned writers. By creating an outline, you draft a plan that organizes your thoughts, helps you see gaps in your thought process, and enables you to decide where in your paper you will address particular issues. An annotated outline is a document that organizes the main sections to be included in your paper. The annotations are based on thinking through your approach to the paper and developing enough detail that anyone who reads the outline can follow your thought process. The purpose of this assessment is as follows: • • • • To build an annotated outline that shows the key sections of your analysis, the ethical considerations, and the leadership and collaboration aspects that you intend to include in your capstone project. With this outline, faculty can understand the organization and purpose of your paper; upon approval, you may move forward to writing the capstone project (Assessment 4). To help you manage your work because you will need to start researching now (if you have not already) in order to create your annotated outline. To demonstrate that you know how to cite in APA format by including some quotations or paraphrases from researched sources. The sources you include in the outline may or may not be used in your actual paper. To demonstrate your ability to create a well-organized document, suitable for academic or business, that meets established criteria. Assessment Description For this assessment, create an annotated outline that provides a framework of your capstone project. Begin by reviewing the MBA Capstone Project Description [PDF]. Your annotated outline must state the name of your chosen organization and must include the following items: • Identify the main sections to be developed in the paper and tie them to the project objectives. In your key sections, you should use at least four main headings; these sections make up the body of your outline. • Each heading must have at least two sub-points to develop the detail required. • Include a description of each major point. • Identify where each supporting reference will be integrated. • Include at least one reference to support each major point of the paper. • Incorporate relevant quotes or paraphrases from a source that you might use for support, with an APA in-text citation. • Identify main points that address ethical aspects associated with your chosen business. • Ethical considerations/aspects should also be one of the headings of your outline. • Use the program outcomes to help determine the areas of ethics that you might want to cover. • Include at least one reference to elaborate on how you intend to cover ethics in your project. • Identify main points that address leadership and collaboration aspects associated with your chosen business. • Leadership and collaboration considerations/aspects should also be one of the headings of your outline. • Review the program outcomes to determine the areas of leadership and collaboration that you should consider. • Include at least one reference to elaborate on how you intend to cover leadership and collaboration in your project. • Identify main points of your recommendations. Your recommendations should also be one of the headings of your outline. • Identify credible evidence to support an analysis. • For the evidence you provide, include key points to clarify why it matters and how it will inform the analysis. Your annotated outline should have these sections: • • • • • • An executive summary. An introduction. The body of your outline should be comprised of at least four main headings with additional subheadings and points. (Never use the word "Body" as a heading or subheading.) A conclusion. References. Use APA style and formatting for all the sources you use in the annotated outline. Submission Requirements Style: This outline should be written in academic format; refer to the corresponding MBA Academic and Professional Document Guidelines. It should be double spaced, use subheadings, and be well organized and well written. • Communication: Ensure written communication is free of errors that detract from the overall message and quality. • APA guidelines: Format your paper according to current APA style and formatting. • Resources: Use at least four resources from credible resources. • Length: Your outline should be 2–5 pages. • Font and font size: Use 12 point, Times New Roman. It is highly recommended that you submit your outline to Smarthinking (linked in the MBA Program Resources) to request feedback on ideas and organization (that is, global issues). Smarthinking can be instrumental in helping you get a solid, flowing outline and foundation to your capstone. • Evaluation By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria: • • • • • Competency 1: Apply foundational knowledge and an understanding of business systems, processes, and technology within and across core disciplines. • Identify the main sections to be developed in the paper and tie them to the project objectives. Competency 2: Integrate information across disciplines and from differing perspectives. • Identify where each supporting reference will be integrated Competency 3: Think critically and analytically to provide evidence-based solutions to business challenges and opportunities. • Identify main points of recommendations. Competency 5: Lead and collaborate in virtual, global, and culturally diverse environments. • Identify main points that address leadership and collaboration aspects associated with the chosen business. Competency 6: Integrate principles of ethics and integrity into business decisions. • Identify main points that address ethical aspects associated with the chosen business. • Competency 7: Communicate clearly and effectively in a business environment. • Cite sources and references in proper APA format. Create a 2-3 page proposal that analyzes your business topic, defines the scope and strategy for how you will go about your capstone project, and explains how your proposed project allows you to demonstrate the MBA program outcomes. Introduction Based on the feedback you received from faculty on your capstone summary in Assessment 1, you should now have a firm grasp on the scope of your project. In fact, if someone asks you what your project is about, you should have an “elevator speech” prepared. That is, you should have memorized 1–3 sentences that explain the topic, problem, and scope in a clear and concise way. With just these few sentences, explaining your project to someone while on a short elevator ride would be no trouble at all! Additionally, having such a clear vision will help you with this assessment and the project overall. For this assessment, you will formally propose your capstone project. Preparation • Review the MBA Capstone Project Description [PDF]. Assessment Description Write a business proposal that formally proposes your capstone project and ends by asking for permission to continue, just as you might propose a project to a supervisor or client. Include, at minimum, the following information: • • Analyze a business challenge or opportunity. • Include an introduction about your proposal. • Summarize the capstone project topic, scope, and components; saying that your capstone will comprise a paper and presentation is not enough. • Establish the premise of your paper; for example, if your plan is to talk about how Dillard's department store can come back after a huge financial loss, you should include citations that establish its dramatic financial loss. Define the strategy, scope, and action plan that you will use to complete the capstone project. Provide a general action plan on how you will research, analyze, and identify recommendations or solutions to this business challenge or opportunity. • Discuss the general type of data sources you will be using to inform your analysis. Provide at least two specific sources that you are considering. These resources should be from credible sources such as the Wall Street Journal, IBIS, et cetera. Use the excellent Research Guide – MBA for locating credible resources from the Capella library's business databases and article collections. • Include the process or steps on how you will access the data necessary for analysis of a business topic or challenge. • Write a conclusion. • Include a wrap-up that ensures your supervisor/client that your project will meet all requirements, be valuable to them, and be completed on time. • Be sure to conclude by asking for permission to continue to the next step. Your proposal should be organized using these sections: • • • • • • • Introduction. Summary. Discussion of the Proposal. Strategy and Scope. Action Plan. Conclusion. Submission Requirements • • • • • • Style: Your proposal should follow professional style, as described in the corresponding MBA Academic and Professional Document Guidelines (available in the MBA Program Resources), including single-spaced paragraphs. It should use subheadings and be well organized and well written. Communication: Ensure written communication is free of errors that detract from the overall message and quality. APA guidelines: Format your citations according to current APA style. Resources: Use at least two citations from credible sources. Length: Your proposal should be 2–3 pages (single-spaced, professional style). Font and font size: Use 12 point, Times New Roman. Evaluation By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria: • • Competency 1: Apply foundational knowledge and an understanding of business systems, processes, and technology within and across core disciplines. • Analyze a business challenge or opportunity. Competency 2: Integrate information across disciplines and from differing perspectives. • Define the strategy, scope, and action plan that will be used to complete the capstone project. • Competency 7: Communicate clearly and effectively in a business environment. ▪ Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional. Create a 2-3 page project summary that describes your chosen organization, a business problem or opportunity, the kind of data you will need, and how your topic allows you to demonstrate the MBA program outcomes. Introduction This course revolves around the creation of a single, significant capstone project. In other words, a project that caps off your learning and your program, allowing you to demonstrate the competencies of leadership and collaboration, ethical and evidence-based decision making, and innovative and strategic thinking. For your capstone, you will choose a real company and analyze it in a way that demonstrates your understanding of the MBA program outcomes. You will turn your analysis of that company into a written report with recommendations and a formal presentation for your intended audience. Having a solid, doable scope is an important part of creating a successful capstone project, and the exact scope is up to you. To help you establish a realistic scope, you will start with the project summary. Be careful to consider the scalability of your project scope, ensuring that it demonstrates your ability to lead in a business environment and showcases your achievement of all MBA program outcomes. Examples A scope that is poorly defined: I want to write a general analysis of the bookseller, Barnes & Noble. • This topic is too broad, and it would probably require hundreds of pages to address all of the possible analyses. A scope that is better defined: • • I want to focus on how Barnes & Noble has managed to survive the Internet age while Borders has crumbled. • What makes this a better scope? The scope is grounded in a problem (such as how to survive Internet competition) or opportunity (such as the area lacking a business that you plan to open), which allows you to focus the analysis. • It must also allow for you to analyze and suggest evidence-based recommendations, takeaways, or actionable next steps as the crux of your project. Preparation • Read the MBA Capstone Project Description [PDF]. Assessment Description For this assessment, introduce the organization you have chosen to research, why you chose it, and how it will allow you to demonstrate all of the MBA program outcomes. Write a 2–3 page paper, in an academic writing style, that details the topic and scope of your capstone project. Your project summary should be clear and concise yet thorough enough for faculty to provide feedback and guidance. Your project summary should be well organized and include the following sections: • • • • • Describe the background of your chosen organization. • Provide a brief background of your selected organization. For instance, discuss its product lines, number of years in business, organization structure, location, et cetera. • If you choose an organization for which you work, your introduction must include a statement that you received permission to use the company from a supervisor. Describe a business topic, problem, or opportunity that you intend to research. • Describe the problem or opportunity you see that makes this company a good choice. • Explain the scope of your project by clearly identifying the topics or areas you intend to research. Explain the level of accessibility to data necessary to examine the chosen business topic, problem, or opportunity. • Address how you will go about obtaining the data. • Identify any special requirements that you might need to meet to access the data you will need. • Explain risks you think will be encountered and the mitigation plan to manage those risks. Explain how your topic will allow you to showcase your leadership ability by demonstrating each MBA program outcome. • List out each program outcome clearly, and then explain in 3–4 sentences how your topic will allow you to demonstrate each. The MBA program outcomes are listed in the MBA Capstone Project Description. • Identify specific items of your project summary that you believe demonstrates the outcome. Wrap up your paper with a clear, concise conclusion that summarizes your plan. Just a couple sentences is fine. Your project summary should have these sections: • • • • Introduction. Statement of scope. Demonstration of outcomes. Conclusion. Submission Requirements • • • • • • Style: Your paper should follow the corresponding MBA Academic and Professional Document guidelines (available in the MBA Program Resources) for academic style. It should be double spaced, use subheadings, and be well organized and well written. Communication: Ensure written communication is free of errors that detract from the overall message and quality. APA guidelines: Format your paper according to current APA style and formatting. Resources: At least one resource should be a scholarly article or other content found in the Capella library, and one should be from the Wall Street Journal. If using Internet sources, evaluate them appropriately to make sure they are credible resources. Length: Your paper should be between 2–3 pages. Font and font size: Use 12 point, Times New Roman. Evaluation By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria: • • Competency 2: Integrate information across disciplines and from differing perspectives. • Describe the background of the chosen organization. Competency 3: Think critically and analytically to provide evidence-based solutions to business challenges and opportunities. • Describe an intended business topic, problem, or opportunity to research. • Explain the level of accessibility to data necessary to examine the chosen business topic, problem, or opportunity. • Explain how the topic will allow showcasing of leadership ability by demonstrating some MBA program outcomes. Competency 7: Communicate clearly and effectively in a business environment. • Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.
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Explanation & Answer

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Panera Bread Company

Name
Institution
Course
Professor
Date

2
Panera Bread Company
Introduction
Panera Bread Company was founded by Ron Shaich and Louis Kane in 1981. The
company started its operations using the name Au Bon Pain Co and later changed the name when
it began embracing the internalization strategy (Eckhardt & Dobscha, 2019). In 1993 the
company bought St Louis Bread Company and this was one way that the company was seeking
to implement its expansion strategy. In the 1990s the company recognized the ability of the firm
to grow and this has continued to shape the strategies that they use in its expansion (Stowell &
Katz, 2019). In the achievement the growth, they need resources that would ensure that there is
an increase in the company's market share. Over the years the company has continued to be the
best in the market and this is attributed to the strategies that are applied to growth.
Statement of Scope
One of the major problems that the company faces is the derivation of strategic planning
in solving the competition problem that they continue to face. The environment of operation is
saturated with different companies that offer the same goods and this affects the expansion
efforts of the company as there is increased competitiveness in the markets. In this case, there is
a need to focus on methods that are critical in enhancing the company's competitiveness
including the pricing strategies that are applied. In some instances, the company is facing
competition from the franchises that are selling their products at cheaper prices. The difference
from the competitors is that the company has a need to gain profit and this is to cater to different
costs that the company faces such as the lawsuits that the company experienced in the past
(Stowell & Katz, 2019). Competition is a major issue and this affects the strategic plans that the
company sets out and the changes that are needed to make the company a market leader.

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The topics that will guide the research include internal and external environmental
scanning, differentiation strategies, financial performance, marketing strategies, and alternatives
in the improvement of competition of Panera Bread. The information about the company is
easily accessible from the company website and the use of peer-reviewed research on Panera
Company. The performance of the company stocks will be through their 10K filings with SEC
and this will assist in the review of the constant performance from different years. The risk that
is likely to be faced in the collection of data is verification of data but this will be mitigated by
ensuring that peer-reviewed articles are applied in the research process.
Demonstration of Outcomes
The topic will guide the application of foundational knowledge outcome and this is
through the understanding of the operations of Panera Bread and this is through an understanding
of the systems of Panera and the technology that they use in increasing the sales of the company.
The second outcome is the integration of the different disciplines from various perspectives and
this will be through the utilization of the various strategies of the company. In this assignment,
leadership elements will be enhanced through critical analysis of the opportunities and the
challenges of the company. The research will apply sustainable approaches in assessing the
sustainability of the organization. The leading and collaboration outcome will be assessed
through the understanding of the expansion strategies of the company and how the company
embraces cultural diversities. The integration of principles of ethics and business decisions will
be assessed through the application of the ethical framework and this will show the company
makes its decisions in solving the various dilemmas.

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Conclusion
Panera Bread Company experiences challenges in competition and this is due to high
competitors that offer the same product. The strategies that the company applies are critical as
this leads to the assessment of the increased competition in the market. There is an understanding
of the plan of expansion and the challenges of competition, especially from the company
franchises that they continue to face. The focus on the challenge of competition and how to
overcome this will assist the company is expanding to various regions and making the products
more competitive.

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References
Eckhardt, G. M., & Dobscha, S. (2019). The consumer experience of responsibilization: the case
of Panera Cares. Journal of Business Ethics, 159(3), 651-663.
https://doi.org/10.1007/s10551-018-3795-4
Stowell, D., & Katz, A. (2019). The Panera Bread LBO. Kellogg School of Management Cases,
1-30. https://doi.org/10.1108/case.kellogg.2021.000043

View attached explanation and answer. Let me know if you have any questions.

1

Panera Bread Company Name

Name
Institution
Course
Professor
Date

2
Panera Bread Company
Introduction
In this research, the focus is on Panera Bread Company. The company has set strategies
to become competitive and this continues to shape the operations of the company. As the
company is looking to gain a market share in the different markets, they face a challenge in
competition as there as the company franchises also impact the competitive nature of the
company. As Panera Bread Company has grown over the years, the research will provide an
overview of the company's operations and provide solutions on how to deal with the increasing
competition.
Summary
Panera Bread Company specializes in selling bread, sandwiches, and wraps. The products
have easy substitutes in the market. It leads to increased competition and this leads to the focus
on the pricing of the products. For Panera Bread Company the high prices are to cater to the
costs of operations and this affects the competitiveness of the company as most of the people
easily substitute the products (Eckhardt & Dobscha, 2019). As the company is looking to focus
on its growth, the need to address competition is critical and in this research, the focus is on the
operating environment and the development of strategies that are critical for competition.
Discussion of the Proposal
The proposal will address the derivation of the strategic planning in competitive measures
at Panera Bread Company. The proposal will assess the competition in the market and this will
guide the development of strategies for the company. The focus will be on the growth of the
company focusing on the share price and how this has helped in shaping the competition of the
company. The understanding of the changes that are taking place in the environment and how the

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strategies used by the competitors will assist in shaping the proposal. It will provide an overview
of the aspect of competition that the company should embrace.
Strategy and Scope
The scope of the study is the Panera Bread Company. The strategy will focus on the
pricing effects of the products. The understanding of the changes in the market will be
considered and how the company is best suited to differentiate the product in terms of pricing,
quality products, quality of the services, and the ambiance of the different stores. The strategy
will ensure that enough research is done on the products as this will focus on the convenience
that the store gives to the customers and the ability to increase the stability of the operations.
Action Plan
The action plan is the collection of data and this will be through the use of the company
website and the financial reports to assess the performance of the company over the years. In the
analysis of the data, the focus is on the trends in the industry and this information will be got
from the peer-reviewed articles using the Capella library's business databases and article
collections. The research will also use the Wall street journal to identify the competitive
environment and the changes that arise among the competitors.
Conclusion
The research will meet the requirements that are set for the capstone. It will focus on the
outcomes of the MBA program by incorporating the different disciplines that have been learned.
Critical thinking and analysis of the information will be used and this will help in solving the
challenge in the competition that Panera Bread Company is facing. I kindly ask for permission to
continue to the next step as this research will be beneficial for my MBA program.

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Reference
Eckhardt, G. M. & Dobscha, S. (2019). The consumer experience of responsibilization: the
case of Panera Cares. Journal of Business Ethics, 159(3), 651-663.
https://doi.org/10.1007/s10551-018-3795-4

View attached explanation and answer. Let me know if you have any questions.

1

Annotated Outline

Institution
Course
Professor
Date

2
Executive Summary
Panera Bread in the United States is classified under the restaurant industry. The industry
is competitive and this competition has proved to be difficult for the operations of the company.
The understanding of the changes in the environment is critical as this helps in the setting of the
strategies that enable the company to remain competitive in the market. As such this allows for
the management to focus on the objective of remaining competitive and increasing the market
share of the company. The paper will look at the strategies that Panera Bread Company needs to
use in increasing the company's competitiveness since competition is one of the challenges that
the company continues to face.

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Annotated Outline
Introduction
Panera Bread Company has continued to improve its business operations since its
inception and this has seen the company has different cycles in its operations. With the
introduction of the franchise business, the company improved its profitability but the main
company continues to suffer from the competition from the franchise and other companies in the
same industry. Panera Bread Company prices its products highly due to the high operating costs.
The study will focus on the competitiveness that exists in the industry and the factors that should
be considered in the reduction of competition. The strategies used will focus on keeping the
company the leader in the market and this will assist in improving the competition as
competition also continues to change in the market. The study will consist of the following
sections,

Company Background
The company background is the first assessment and this will focus on the establishment
of the company and how they have grown over the years since its establishment in the 1980s.
The analysis will look at the capacity of Panera Bread Company and this will enable the analysis
of the resources that the company uses in increasing its performance. Looking at the previous
performance of the company, it was named the best performer in the industry and this means that
the shareholders' returns were high (Eckhardt & Dobscha, 2019). In this section, there is an
analysis of the previous strategies that the company has applied in its performance and this will
allow for the assessment of the relationship between the organization and the shareholders.
Industry Analysis

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In this section, the restaurant industry that which Panera Bread Company operates will be
assessed. In this section, there is an analysis of the classifications of the companies and the
various foods. The classification assists in focusing on the competition that might affect the
operation of the company. The section will also assess the market size, the lifecycle of the
industry, and the growth rates every year. In this case, there is an analysis of the global sales of
the company as it is through this that there is the identification of Panera Bread's market share
(Ha, 2021). Analysis of the industry is critical as this will also shape the assessment of the
external environment using ...


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