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Panera Bread Company
Name
Institution
Course
Professor
Date
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Panera Bread Company
Introduction
Panera Bread Company was founded by Ron Shaich and Louis Kane in 1981. The
company started its operations using the name Au Bon Pain Co and later changed the name when
it began embracing the internalization strategy (Eckhardt & Dobscha, 2019). In 1993 the
company bought St Louis Bread Company and this was one way that the company was seeking
to implement its expansion strategy. In the 1990s the company recognized the ability of the firm
to grow and this has continued to shape the strategies that they use in its expansion (Stowell &
Katz, 2019). In the achievement the growth, they need resources that would ensure that there is
an increase in the company's market share. Over the years the company has continued to be the
best in the market and this is attributed to the strategies that are applied to growth.
Statement of Scope
One of the major problems that the company faces is the derivation of strategic planning
in solving the competition problem that they continue to face. The environment of operation is
saturated with different companies that offer the same goods and this affects the expansion
efforts of the company as there is increased competitiveness in the markets. In this case, there is
a need to focus on methods that are critical in enhancing the company's competitiveness
including the pricing strategies that are applied. In some instances, the company is facing
competition from the franchises that are selling their products at cheaper prices. The difference
from the competitors is that the company has a need to gain profit and this is to cater to different
costs that the company faces such as the lawsuits that the company experienced in the past
(Stowell & Katz, 2019). Competition is a major issue and this affects the strategic plans that the
company sets out and the changes that are needed to make the company a market leader.
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The topics that will guide the research include internal and external environmental
scanning, differentiation strategies, financial performance, marketing strategies, and alternatives
in the improvement of competition of Panera Bread. The information about the company is
easily accessible from the company website and the use of peer-reviewed research on Panera
Company. The performance of the company stocks will be through their 10K filings with SEC
and this will assist in the review of the constant performance from different years. The risk that
is likely to be faced in the collection of data is verification of data but this will be mitigated by
ensuring that peer-reviewed articles are applied in the research process.
Demonstration of Outcomes
The topic will guide the application of foundational knowledge outcome and this is
through the understanding of the operations of Panera Bread and this is through an understanding
of the systems of Panera and the technology that they use in increasing the sales of the company.
The second outcome is the integration of the different disciplines from various perspectives and
this will be through the utilization of the various strategies of the company. In this assignment,
leadership elements will be enhanced through critical analysis of the opportunities and the
challenges of the company. The research will apply sustainable approaches in assessing the
sustainability of the organization. The leading and collaboration outcome will be assessed
through the understanding of the expansion strategies of the company and how the company
embraces cultural diversities. The integration of principles of ethics and business decisions will
be assessed through the application of the ethical framework and this will show the company
makes its decisions in solving the various dilemmas.
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Conclusion
Panera Bread Company experiences challenges in competition and this is due to high
competitors that offer the same product. The strategies that the company applies are critical as
this leads to the assessment of the increased competition in the market. There is an understanding
of the plan of expansion and the challenges of competition, especially from the company
franchises that they continue to face. The focus on the challenge of competition and how to
overcome this will assist the company is expanding to various regions and making the products
more competitive.
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References
Eckhardt, G. M., & Dobscha, S. (2019). The consumer experience of responsibilization: the case
of Panera Cares. Journal of Business Ethics, 159(3), 651-663.
https://doi.org/10.1007/s10551-018-3795-4
Stowell, D., & Katz, A. (2019). The Panera Bread LBO. Kellogg School of Management Cases,
1-30. https://doi.org/10.1108/case.kellogg.2021.000043
View attached explanation and answer. Let me know if you have any questions.
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Panera Bread Company Name
Name
Institution
Course
Professor
Date
2
Panera Bread Company
Introduction
In this research, the focus is on Panera Bread Company. The company has set strategies
to become competitive and this continues to shape the operations of the company. As the
company is looking to gain a market share in the different markets, they face a challenge in
competition as there as the company franchises also impact the competitive nature of the
company. As Panera Bread Company has grown over the years, the research will provide an
overview of the company's operations and provide solutions on how to deal with the increasing
competition.
Summary
Panera Bread Company specializes in selling bread, sandwiches, and wraps. The products
have easy substitutes in the market. It leads to increased competition and this leads to the focus
on the pricing of the products. For Panera Bread Company the high prices are to cater to the
costs of operations and this affects the competitiveness of the company as most of the people
easily substitute the products (Eckhardt & Dobscha, 2019). As the company is looking to focus
on its growth, the need to address competition is critical and in this research, the focus is on the
operating environment and the development of strategies that are critical for competition.
Discussion of the Proposal
The proposal will address the derivation of the strategic planning in competitive measures
at Panera Bread Company. The proposal will assess the competition in the market and this will
guide the development of strategies for the company. The focus will be on the growth of the
company focusing on the share price and how this has helped in shaping the competition of the
company. The understanding of the changes that are taking place in the environment and how the
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strategies used by the competitors will assist in shaping the proposal. It will provide an overview
of the aspect of competition that the company should embrace.
Strategy and Scope
The scope of the study is the Panera Bread Company. The strategy will focus on the
pricing effects of the products. The understanding of the changes in the market will be
considered and how the company is best suited to differentiate the product in terms of pricing,
quality products, quality of the services, and the ambiance of the different stores. The strategy
will ensure that enough research is done on the products as this will focus on the convenience
that the store gives to the customers and the ability to increase the stability of the operations.
Action Plan
The action plan is the collection of data and this will be through the use of the company
website and the financial reports to assess the performance of the company over the years. In the
analysis of the data, the focus is on the trends in the industry and this information will be got
from the peer-reviewed articles using the Capella library's business databases and article
collections. The research will also use the Wall street journal to identify the competitive
environment and the changes that arise among the competitors.
Conclusion
The research will meet the requirements that are set for the capstone. It will focus on the
outcomes of the MBA program by incorporating the different disciplines that have been learned.
Critical thinking and analysis of the information will be used and this will help in solving the
challenge in the competition that Panera Bread Company is facing. I kindly ask for permission to
continue to the next step as this research will be beneficial for my MBA program.
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Reference
Eckhardt, G. M. & Dobscha, S. (2019). The consumer experience of responsibilization: the
case of Panera Cares. Journal of Business Ethics, 159(3), 651-663.
https://doi.org/10.1007/s10551-018-3795-4
View attached explanation and answer. Let me know if you have any questions.
1
Annotated Outline
Institution
Course
Professor
Date
2
Executive Summary
Panera Bread in the United States is classified under the restaurant industry. The industry
is competitive and this competition has proved to be difficult for the operations of the company.
The understanding of the changes in the environment is critical as this helps in the setting of the
strategies that enable the company to remain competitive in the market. As such this allows for
the management to focus on the objective of remaining competitive and increasing the market
share of the company. The paper will look at the strategies that Panera Bread Company needs to
use in increasing the company's competitiveness since competition is one of the challenges that
the company continues to face.
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Annotated Outline
Introduction
Panera Bread Company has continued to improve its business operations since its
inception and this has seen the company has different cycles in its operations. With the
introduction of the franchise business, the company improved its profitability but the main
company continues to suffer from the competition from the franchise and other companies in the
same industry. Panera Bread Company prices its products highly due to the high operating costs.
The study will focus on the competitiveness that exists in the industry and the factors that should
be considered in the reduction of competition. The strategies used will focus on keeping the
company the leader in the market and this will assist in improving the competition as
competition also continues to change in the market. The study will consist of the following
sections,
Company Background
The company background is the first assessment and this will focus on the establishment
of the company and how they have grown over the years since its establishment in the 1980s.
The analysis will look at the capacity of Panera Bread Company and this will enable the analysis
of the resources that the company uses in increasing its performance. Looking at the previous
performance of the company, it was named the best performer in the industry and this means that
the shareholders' returns were high (Eckhardt & Dobscha, 2019). In this section, there is an
analysis of the previous strategies that the company has applied in its performance and this will
allow for the assessment of the relationship between the organization and the shareholders.
Industry Analysis
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In this section, the restaurant industry that which Panera Bread Company operates will be
assessed. In this section, there is an analysis of the classifications of the companies and the
various foods. The classification assists in focusing on the competition that might affect the
operation of the company. The section will also assess the market size, the lifecycle of the
industry, and the growth rates every year. In this case, there is an analysis of the global sales of
the company as it is through this that there is the identification of Panera Bread's market share
(Ha, 2021). Analysis of the industry is critical as this will also shape the assessment of the
external environment using ...