Starbucks integrated system

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Business Finance

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Instruction

Remember, scholarly work should be fully based on research and analysis. Scholarly writing requires a different set of standards than other types of writing. In scholarly writing, you will want to avoid bias, incorporate evidence, and create a strong argument. Scholarly writing requires concise, precise, and clear language. Every declaration that you make in your paper should be supported by a scholarly citation. Try mixing up the sentences that you author with a combination of simple sentences, complex sentences and compound-complex sentences. If you use one type of sentence structure over and over, it becomes difficult for the reader to follow. Don’t forget to cite your text!There are many resources in your book that can be used to support your work.

For reference it will be great if you use the book

Steiner, J., & Steiner, G. (2012). Business, government, and society: A managerial perspective (13th ed.). New York, NY: McGraw Hill Companies, Inc.


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Milestone Two Guidelines and Rubric Prompt: The final project for this course is the creation of an impact of governmental action on a business paper. For Milestone Two, you will submit the Overview section of your final project, which continues building on what you started in Milestone One to complete Section I of the final project critical elements. You will provide the business profile and governmental action, revised according to feedback received on Milestone One, then add organization and teams, stakeholders, and current environment. Be sure to support all factual claims/positions with appropriate citations to your research materials. Based on Starbucks integrated system Specifically, the following critical elements must be addressed: I. Overview: In your role as vice president of governmental affairs, your boss, the business’s CEO, is considering retaining an outside consulting firm to assist the company with a government issue that it is facing. Jack Harris is the president of that firm, which is called Crisis Consulting. Jack has told your boss that he will not know if he can help until he learns more information about your company and the issue it faces. Your CEO has asked you to prepare a memo that will provide a detailed overview of your company as well as the government action that is it facing. Address the following: A. Business Profile: Provide a brief profile of the business and the industry it occupies, including the business’s market share and competitors, as well as opportunities and threats facing the business and industry outside of the particular governmental action now facing the business. B. Governmental Action: Analyze the potential governmental action or political challenge that will affect the business in this particular situation. C. Organization and Teams: Describe the organization of the company, including divisions and project teams, and the manner in which the company has used these teams to respond to government regulations in the past. D. Stakeholders: Describe the company’s internal and external stakeholders. In your description, include the actions taken by the stakeholders to date to influence the political process and advocate for the business’s interests. E. Current Environment: Describe the current business environment, both financial and otherwise, including the initial reaction of the company to the situation and the initial position taken by political actors and other stakeholders. Guidelines for Submission: Your paper must be submitted as an 8-10 page Microsoft Word document with double spacing, 12-point Times New Roman font, oneinch margins, and sources cited in APA format. Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instructions. Rubric Critical Elements Overview: Business Profile Proficient (100%) Briefly profiles selected business and industry it occupies, including market share, competitors, opportunities, and threats Needs Improvement (70%) Profiles selected business and industry it occupies, including market share, competitors, opportunities, and threats, but response is wordy or vague Overview: Accurately analyzes potential Analyzes potential governmental Governmental governmental action or political action or political challenge that Action challenge that will affect business will affect business, but with gaps in accuracy or detail Overview: Comprehensively describes the Describes the organization of the Organization and organization of the company, company, including divisions and Teams including divisions and project project teams, and the manner in teams, and the manner in which which the company has used teams the company has used teams to to respond to past government respond to past government regulations, but description is regulations cursory or inaccurate Overview: Comprehensively describes Describes company’s internal and Stakeholders company’s internal and external external stakeholders, including stakeholders, including actions actions taken by stakeholders to taken by stakeholders to influence influence political process and political process and advocate for advocate for business interests, but business interests description is cursory or inaccurate Overview: Current Comprehensively describes current Describes current business Environment business environment, including environment, including financial financial status, initial reaction of status, initial reaction of company company to situation, and initial to situation, and initial position position taken by stakeholders taken by stakeholders, but description is cursory or inaccurate Articulation of Submission has no major errors Submission has major errors Response related to citations, grammar, related to citations, grammar, spelling, syntax, or organization spelling, syntax, or organization that negatively impact readability and articulation of main ideas Not Evident (0%) Does not profile selected business and industry it occupies Value 15 Does not analyze potential governmental action or political challenge that will affect business 15 Does not describe the organization of the company and the manner in which the company has used teams to respond to past government regulations 20 Does not describe company’s internal and external stakeholders 20 Does not describe current business environment 20 Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas Total 10 100%
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Attached.

Running Head: STARBUCKS INTEGRATED SYSTEM

Starbucks Integrated System
Name
Instructor
Institutional Affiliation
Date

1

STARBUCKS INTEGRATED SYSTEM

2

Business Profile
Starbucks Company is an American coffee corporation and deals with the production and
marketing of coffee and other related products and services. The company was established in
1971 in Seattle, Washington by Jerry Baldwin and two other partners. Typically, the company is
regarded the major illustrative of ‘second wave coffee,' originally differentiating itself from other
coffee-serving facilities in the country by quality, taste, and customer service delivery. Since its
inception in over four decades ago, Starbucks has grown to be the market leader in the coffee
shop industry. Currently, the company has over 23,700 coffee shops and outlets across the globe.
Starbucks is a publicly traded company and it’s listed on NASDAQ. Starbucks deals with not
only coffee, but also other products such as baked goods, tea, smoothies, and sandwiches.
Starbucks current CEO is Kevin Johnson. Johnson took the role of CEO on April 2017, after the
former CEO Howard Schultz resigned.
Market Share and Competitors
The coffee shop industry is amongst the competitive industries in the United States and
the world in general. However, unlike most industries, this industry is typically a small sect of
the vast beverage and food industry. Starbucks faces stiff competition from other established and
large-sized rivals that compete with it. In the coffee house industry, Starbucks holds
approximately 10% of the total market share. The remaining portion of the market share is
divided amongst other competitors. Some of the company’s stiff competitors include but not
limited to Dunkin’ Donuts, McDonald's, Chipotle Mexican Grill Inc., Wendy’s Co, and Yum
Brands among others (Doppelt, 2017).

STARBUCKS INTEGRATED SYSTEM

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Opportunities and Threats
Starbucks is among the largest and leading coffee shop companies in the United States
and the world in general. However, the company faces a number of opportunities and threats that
tend to enhance and limit its growth, success, and overall expansion. Starbucks operates in a
fluctuating business environment that provides not only opportunities but also threats. These
opportunities and threats are as a result of the changing environment, and thus the company has
no control and influence over them.
Opportunities
I.

Global expansion
One of the opportunities presented to the company is global expansion. Starbucks has the

opportunity to expand its operations and businesses to other foreign markets. Typically, the
company has the opportunity to expand to Asian countries and well as African countries.
Economic growth and development in these regions provide an opportunity for the company to
tap those untapped and underutilized resources (Steiner, Steiner, 2012).
II.

Diversification of products
Diversification of products and services is also another opportunity presented to

Starbucks. To gain a competitive advantage to surpass its rivals and gain a broader custome...


Anonymous
Really great stuff, couldn't ask for more.

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