Founded in florida in 1953, Burger King has always trailed
behind Mc Donald as the second largest fast food hamburger chain in the world.
Although its total revenues dropped only slightly from 2009 its 2010 profits
dropped significantly, due to high expenses, Burger Kings purchase by an investment
group in 2010 was an opportunity to rethink the firm strategy.
· Identify Burger Kings's tangible and
intangible resources, capabilities, and core competencies