Submit a discussion of the operationalization of a business opportunity (Section II), specifically the business product, service, or other idea from your business plan in the Marketing and Strategy course. For additional details, please refer to the Final Project Guidelines and Rubric document and the Milestone Two Guidelines and Rubric document in the Assignment Guidelines and Rubrics section of the course. By submitting this paper, you agree: (1) that you are submitting your paper to be used and stored as part of the SafeAssign™ services in accordance with the Blackboard Privacy Policy; (2) that your institution may use your paper in accordance with your institution's policies; and (3) that your use of SafeAssign will be without recourse against Blackboard Inc. and its affiliates. Institution Release Statement I understand that SafeAssign will check this assignment against several databases for original content and that it will produce an originality report which my instructor and I can view. This report will show how my paper compares to documents available on the Internet, in many print journals, a database of other papers submitted by SNHU students, as well as a Global Database of papers submitted by all users of SafeAssign at other schools.I understand that SafeAssign will add my paper to the SNHU SafeAssign database for comparison of future papers against my work. I also understand that if I select I agree to submit my paper to the Global Reference Database below, I am agreeing to have my paper stored in a Global Database of submission so that my work will be used to compare future work of myself and other students who use the SafeAssign system. I understand that submitting my paper to the Global Database is completely voluntary. I maintain ownership of the original intellectual property created, but this document must remain a part of the SafeAssign Institutional and Global Databases.

Instructions: Phase Two of the social media marketing plan (SMMP) should cover these elements: Create the Strengths and Opportunities portion of Apple’s SWOT Analysis – TheSWOT will help determine how closely the organization is aligned with its growthand success benchmarks. This should include internal and external factors aswell as future potential related to Apple. Refer to Figure 4-1 in the textbook forexamples.• Campaign goals – Determine and explain what Apple’s goals should be for theiShirt social media campaign. Please include measurable goals supported bycredible resources. These goals will guide your SMMP and strategy. Please referto Chapter 4 in the textbook.***** This Phase 2 submission will become part of your final project *****Here are the requirements for the Phase 2 part of your final plan:• Using the Phase Two Worksheet provided in the assignment, create a one-twopage paper describing the Phase 2 part of your final plan (plus separateReference page and SWOT analysis).• Include at least 2 separate credible resources to back up the details of your plan.• This is a business course so spelling, grammar & professional business writingformat count.• Refer to the final Social Media Marketing Plan for assignment details and gradingrubric.