MBA 635 Milestone Two Guidelines and Rubric
The final project for this course is the creation of a corporate social responsibility (CSR) addendum. The CSR addendum will include a brief discussion of the
mission, vision, and values of the company; the impact of trends in organizational culture and corporate social responsibility on business ideas; and the potential
ethical or regulatory issues that affect the corporate strategy and brand development. The CSR addendum will conclude with a discussion of the best potential
outcome of the company’s CSR efforts and the intrinsic and extrinsic rewards for the company.
For this milestone, submit a draft of the Trends and Ethics portions of the final project (Sections II and III).
Specifically, the following critical elements must be addressed:
II.
Trends
A. Business Environment: Analyze the current internal and external factors related to the intrapreneurial or entrepreneurial idea. In other words,
what are the internal and external factors, and how do the factors influence the intrapreneurial or entrepreneurial idea and organization?
B. Description: Maintaining the context of your intrapreneurial or entrepreneurial idea, describe the trends in CSR, sustainability, and business
ethics that may impact your business.
C. Impact: Next, identify how the above-referenced trends in CSR, sustainability, and business ethics may impact your intrapreneurial or
entrepreneurial idea, and how your company may prepare for the trends.
III.
Ethics
A. Issues: Describe the potential business ethics and regulatory issues that could impact your intrapreneurial or entrepreneurial idea. How could
these ethics and regulatory issues affect your corporate strategy, brand development, and decision-making processes?
B. Alignment: How will you align your corporate strategy, brand development, and decision-making processes to the business ethics and regulatory
issues that you described?
C. Sustainability: How will the alignment of corporate strategy, brand development, and decision-making processes to the business ethics and
regulatory issues you described optimize the sustainability of your intrapreneurial or entrepreneurial idea?
Rubric
Guidelines for Submission: Your paper must be submitted as a 5-to 6-page Microsoft Word document with double spacing, 12-point Times New Roman font,
one-inch margins, and sources cited in APA format.
Critical Elements
Trends: Business
Environment
Proficient (100%)
Accurately analyzes current internal and
external factors related to intrapreneurial
or entrepreneurial idea and business
environment of company
Trends: Description
Comprehensively describes trends in CSR,
sustainability, and business ethics that will
impact business, based on analysis of
internal and external factors, and
supporting response with CSR resources
Clearly explains impact of trends on
intrapreneurial or entrepreneurial idea and
how company can prepare for them
Trends: Impact
Ethics: Issues
Ethics: Alignment
Ethics: Sustainability
Articulation of
Response
Clearly describes business ethics and
regulatory issues within scope of
intrapreneurial or entrepreneurial idea that
could impact corporate strategy, brand
development, and decision-making
processes
Logically explains alignment of strategy,
brand, and decision-making processes to
identified business ethics and regulatory
issues within scope of intrapreneurial or
entrepreneurial idea
Comprehensively explains how alignment of
strategy, brand development, and decisionmaking processes to identified business
ethics and regulatory issues will optimize
sustainability of intrapreneurial or
entrepreneurial idea
Submission has no major errors related to
citations, grammar, spelling, syntax, or
organization
Needs Improvement (75%)
Analyzes current internal and external
factors related to intrapreneurial or
entrepreneurial idea and business
environment, but analysis lacks accuracy or
detail
Describes trends in CSR, sustainability, and
business ethics that will impact the
business, but description is cursory or
inaccurate, lacks support, or is not based on
analysis of internal and external factors
Explains impact of trends on intrapreneurial
or entrepreneurial idea and how company
can prepare for them, but with gaps in
clarity or detail
Describes business ethics and regulatory
issues within scope of intrapreneurial or
entrepreneurial idea that could impact
corporate strategy, brand development, and
decision-making processes, but with gaps in
clarity or detail
Explains alignment of strategy, brand, and
decision-making processes to identified
business ethics and regulatory issues within
scope of intrapreneurial or entrepreneurial
idea, but with gaps in logic, clarity, or detail
Explains how alignment of strategy, brand,
and decision-making processes to identified
business ethics and regulatory issues will
optimize sustainability of intrapreneurial or
entrepreneurial idea, but explanation is
cursory or inaccurate
Submission has major errors related to
citations, grammar, spelling, syntax, or
organization that negatively impact
readability and articulation of main ideas
Not Evident (0%)
Does not analyze current internal and
external factors related to intrapreneurial
or entrepreneurial idea and business
environment of company
Value
15
Does not describe trends in CSR,
sustainability, and business ethics that will
impact business
15
Does not explain impact of trends on
intrapreneurial or entrepreneurial idea and
how company can prepare
15
Does not describe business ethics and
regulatory issues within scope of
intrapreneurial or entrepreneurial idea that
could impact corporate strategy, brand
development, and decision-making
processes
Does not explain alignment of strategy,
brand, and decision-making processes to
identified business ethics and regulatory
issues within scope of intrapreneurial or
entrepreneurial idea
Does not explain how alignment of strategy,
brand, and decision-making processes to
identified business ethics and regulatory
issues will optimize sustainability of
intrapreneurial or entrepreneurial idea
15
Submission has critical errors related to
citations, grammar, spelling, syntax, or
organization that prevent understanding of
ideas
Total
10
15
15
100%
Purchase answer to see full
attachment