business case study - yili

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Answer the following questions in order and in essay format (i.e., full sentences, appropriate use of paragraphs, etc.). Be sure to number your answers, but do NOT copy the questions into your paper.

Do NOT do outside research: your answers should be based on information from the case. Your papers will be evaluated on quality of writing, analysis, and ability to draw logical conclusions, as well as on your mastery of course concepts as applied to the information in the case.

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Yili Case Assignment – Section 6 Answer the following questions in order and in essay format (i.e., full sentences, appropriate use of paragraphs, etc.). Be sure to number your answers, but do NOT copy the questions into your paper. Do NOT do outside research: your answers should be based on information from the case. Your papers will be evaluated on quality of writing, analysis, and ability to draw logical conclusions, as well as on your mastery of course concepts as applied to the information in the case. Your paper should be 3-5 pages in length (12 font, 1 inch margins, double space). Upload your paper on the course Moodle website link to TurnItIn by 5 p.m. on the day of the last class of the management module. Bring a hard copy of your paper to turn in. 1. What motivated Yili to expand globally? What role does corporate social responsibility play in the company’s strategy? 2. Describe the types of global agreements and investments that Yili set up. What constraints did Yili face as it expanded abroad? How did it overcome those difficulties? 3. Evaluate the effectiveness of Yili’s internationalization strategy. How close is the company to ranking in the top five dairy companies globally? What recommendations do you have for Chairman and President Pan Gang concerning the future global expansion of the company?
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Business Case Study-Yili
Thesis statement: To become global, a company has to employ different strategies and
overcome various challenges that come with the expansion and development of the company to
serving international markets.
1. What motivated Yili to expand globally and the role corporate social responsibility plays
in the company’s strategy
2. The types of global agreements and investments that Yili set up. Constraints Yili faced as
it expanded abroad and how it overcame them
3. The effectiveness of Yili’s internationalization strategy. How close the company is to
ranking in the top five dairy companies globally and recommendations for Chairman and
President Pan Gang concerning the future global expansion of the company.

Running head: BUSINESS CASE STUDY-YILI

Business Case Study-Yili
Institution Affiliation
Date

1

BUSINESS CASE STUDY-YILI

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Question 1
Yili dominates the domestic dairy market reporting profits of up to $ 9.7 billion showing
there was much potential for success for the company in future. It offers 1000 varieties of milk
products such as yogurt, raw milk, ice cream, liquid milk and milk powder. Of this, 14 of them
achieved the sales of $ 160 million each motivating the expansion of the enterprise to venture
into broader markets since the products were successful in the local market. Yili aimed at
becoming the most trusted health food provider around the world which would enable it to
achieve its vision of ranking among the top 5 global dairy companies. This motivated the
company to go global. Yili had already established international research and development
partnerships through sourcing and recruiting talented international personnel making ...