William E.B Du Bois wrote some groundbreaking work concerning the plight of the black race in the United States of America. His doctrine advocated for equality which could only be through equal opportunity to every race. He stood for the right of voting for the blacks of the south while jobs for them to be re-looked at. He came up with the double consciousness concept which focused on viewing ones life through others. He wrote that the perception of laziness, little minded and violence towards the blacks was as a result of segregation and mistreatment from the whites. But Du Bois through his work explained that on a business platform, once the chance for entrepreneurship is provided for the blacks, they could much any white or compete equally enough. Education should be provided for the blacks as it is for the whites. Once equal education system is made available for both races, equality would creep through because they understand the same as fellow whites.