Miami University Highway Express Movers Transportation Company Report

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Business Finance

Miami University

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Uploaded is a presentation off of which a 2000 word report must be created. Instructions follow below. Using the pptx you can expand on this report 

1. Cover: Provide company name, your name and title, address, email, and phone number

2. Executive Summary: this is a section in which you include one or two sentences about each of the below sections. This is one page long and does not count towards the word limit of the assignment. Reading this section only, your reader should have a clear idea what your report is about. 

3. Table of Contents

4. Introduction/Problem: Provide an insight into the topic of your report. Describe the pain that you are alleviating or the pleasure you are providing 

5. Solution: Explain the value of the pain you alleviate or the value of the pleasure you provide 

6. Market Opportunity / Size: if you are developing a new soft drink, research the annual sales figure of soft drinks on your market. Use reliable statistics (e.g., Statista). What is your  Assessment Brief Academic Year 2021-2022 Page | 2 realistic servable market? This figure should be in line with your cash-flow plan in Section 14. 

7. Business Model: explain who has your money temporarily in his pocket and how you are going to get it into yours. Describe how your business will generate income? Use the Business Model Canvas.

8. Competition: Provide a complete view of the competitive landscape. Use the competitors’ mapping technique. Look up information, for example, on your competitors’ websites. Use citations to support your claims. (True in every section!)

9. Underlying Magic: Describe the technology, secret sauce, or magic behind your product. You can use diagrams, schematics, and flowcharts to present your ideas. 

10. Product demo: If you have a prototype or demo, insert it here. 

11. Go-To Market / Growth strategy: Marketing ideas. Explain how you are going to reach your customer. 

12. Team: Describe the key players of your management team. What are their required expertise, experiences, and knowhow that make them appropriate for their assigned role? 

13. Traction / Milestones: Explain your assumptions of the current status of the product, accomplishments to date, what the near future looks like and how you will use the money you are trying to raise. 

14. Financials: Provide a three-year cash-flow forecast. Your numbers should be realistic and justified by real-life examples. What are the estimated revenues and costs? Calculate your cash flow plan. 

15. Fundraising Information: How much money are you raising? And what do you need the money for? Include proper calculations (you should support your figures by sources you base your calculations on) and do not include just some random figures for some unknown reasons. 

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Company Name: High Express Movers Name: Tittle: High Express Movers Address: 5 Wounds LN Email: highexpress95move@yahoo.com Phone Number: 408 890 5678 Summary • This company aims to solve the problem encountered during moving. • The company targets home owners and small businesses in San Jose. • As the company expects competition from the established companies in the city, it will focus on introducing better pricing strategies. • Besides, the company aims to reach more customers by leveraging social media, enhancing its web presence , connecting with real estate agents in the area and creating referral programs. • The company forecasts a net income of $90,000 in the next 3 years. Problem The process of moving, while exciting, can be tedious and frustrating. The process of packing and unpacking especially in cases of furniture can be challenging. The most common issues encountered when moving are; i. packing and organization of items. ii. Damaged items from the movement. iii. Missing items. iv. Loss of important documents v. New house is not ready. Solution • High Express movers plans on solving this problem by offering the moving services. In order to eliminate the challenges encountered by individuals during moving, the company aims to; i. Provide professional packing and unpacking services. ii. Organization of items to prevent any damage and loss. iii. Transportation of the items to the desired location. Market Opportunity/Size • The company will primarily target San Jose following intriguing housing market in the region. (DePietro, 2022) • The real estate market in this region has paced the national trends over the past decade. • San Jose’s housing market is highly competitive , reported to have an increase of median sale price of 21% in 2022 compared to 2021(DePietro, 2022). • The competitive housing market in the city is highly influenced by its nearness to Silicon Valley and also an impressive job market and economic thrive. Business Model • High Express Movers targets both home owners and small businesses in the region. • In particular, the company aims to provide moving services for home owners and small businesses in the city. • To achieve the intended profit, the company will focus on charging a fee to the target customers. • Besides, the company also aims to achieve the required funding for initiating the business from local banks in the region. • In particular, the funding will be obtained by presenting the business plan to the potential creditors. Competition • The company anticipates to encounter competitor from the established moving companies in the United States. • The major competitors of the company include; International Van Lines, United Van Lines and Colonial Van Lines. • High Express Movers aims to manage the competition by introducing better pricing tactics for the customers and even investing on the promotion of the brand to more target consumers in the region. Underlying Magic Offering Lower Prices Enabling customers to make requests on packing and offloading. Have a wide online presence, such as creating a website and social media accounts for more customer interaction (Prajogo, 2016) . Go-To Market / Growth strategy The business aims to reach its customers by: i. Leveraging social media. Advertising on Facebook, Instagram and Twitter (Prajogo, 2016) . ii. Maximizing the search engine optimization (Kao, 2016). iii. Networking with real estate agents in the region. iv. Creating a referral program. Team Team Member Expertise Experience Vice President Has great expertise in the managing 6-year experience in commercial • and directing activities in a business. Operations Manager An expert in creating Know How businesses. • Problem solver. • Planner. proper 3-year experience in logistics and • • guidance of the operations in the supplies management. Team leader Team Leader. Equipped in logistics control. business. Supervisor Expert in managing teams in a 2 experience in team • Conflict management • Team leadership. Expert in creating financial plans and 4-year experience in accounting and • Financial planning business. Financial Manager year development offering financial guidance in a financial management. business. • Book keeping Traction/Milestones • The company has hired two professionals in packaging and offloading. • The company is currently working with only 1 truck. • Besides, the company has successfully serve 20 clients, all home owners. • The company expects an increase in requests from clients which would mean the need for more employees and equipment used in moving. • As such, the company will use the raised money to hire more employees and purchase more equipment that will help meet the anticipated growth in demand. 3-Year Financial Forecast 3 Years Financial Forecast Item 2022 2023 2024 Sales 100,000 150,000 187,000 Cost of Sales 20,000 23,000 30,000 Gross Profit 80,000 127,000 157,000 Expenses 90,000 60,000 90,000 Net Income / Net Loss -10,000 67,000 90,000 FundRaising • The company will be raising $40,000. • As such, the company seeks funding of $30,000. • These raised money will be used in purchasing the required equipment. • Will offer percentage/stake in the company as a leverage Bibliography • DePietro, A.,2022. California Housing Market Report 2022. Forbes . From:https://www.forbes.com/sites/andrewdepietro/2022/03/30/california-housing-market-report2022/?sh=7d463122c4ad. • Kao, T.Y., Yang, M.H., Wu, J.T.B. and Cheng, Y.Y., 2016. Co-creating value with consumers through social media. Journal of Services Marketing. • Prajogo, D.I., 2016. The strategic fit between innovation strategies and business environment in delivering business performance. International journal of production Economics, 171, pp.241-249.
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Running head: HIGHWAY EXPRESS MOVERS, TRANSPORTATION COMPANY

HIGHWAY EXPRESS MOVERS, TRANSPORTATION COMPANY
Student’s Name:
Institution affiliation:
Course Name & Code:
Instructor’s Name:
Date:

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HIGHWAY EXPRESS MOVERS, TRANSPORTATION COMPANY

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Table of Contents
COMPANY DETAILS ......................................................................................................................... 3
SUMMARY ....................................................................................................................................... 3
PROBLEM ......................................................................................................................................... 4
i.

Organization of packed items ............................................................................................... 4

ii.

Items damaging in the process of moving ............................................................................ 4

iii.

Items missing .................................................................................................................... 4

iv.

Losing essential documents .............................................................................................. 5

SOLUTION ........................................................................................................................................ 5
i.

Professional packing services ................................................................................................ 5

ii.

Proper organization .............................................................................................................. 5

iii.

Safe shipping of items ....................................................................................................... 6

MARKET OPPORTUNITY / SIZE ........................................................................................................ 6
BUSINESS MODEL ............................................................................................................................ 7
COMPETITION.................................................................................................................................. 7
GO-TO-MARKET / GROWTH STRATEGY .......................................................................................... 8
i.

Digital advertisement. ........................................................................................................... 8

ii.

Creating a website that is used for advertising the product. ................................................ 8

iii.

Working together with real estate agents. ....................................................................... 8

iv.

Generating a referral program. ........................................................................................ 9

TEAM................................................................................................................................................ 9
TRANSACTION/ MILESTONES.......................................................................................................... 9
3-YEAR FINANCIAL FORECAST ....................................................................................................... 10
FUNDRAISING ................................................................................................................................ 10
References ..................................................................................................................................... 11

HIGHWAY EXPRESS MOVERS, TRANSPORTATION COMPANY

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HIGHWAY EXPRESS MOVERS, TRANSPORTATION COMPANY
COMPANY DETAILS
Company Name:...


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