"E-Commerce in Your Life"

Business & Finance
Tutor: None Selected Time limit: 1 Day

What factors have contributed to the development of e-commerce such as technology, the economy and customer trends? Write short summary of one page or less to express your feelings of the changes allowing the application e-commerce to grow.

Apr 7th, 2015

Product Line

A niche product line is a very good thing. If what you are selling is available on Amazon, then you should ask yourself what you can offer as a value-add, such as service, information, guarantees, or possibly even some entertainment. Successful ecommerce niches can include pet supplies, hobbies, industry-specific tools/supplies, and specialized business-to-business markets.

Mindset

If your business is small, then you want to use your size to your advantage. You are going to have a tough time going head-to-head against the big players in the industry. Instead, develop your personalized message and emphasize the human touch that you provide. Build relationships with your customers after your initial product sale with follow-up emails, requests for reviews, and email marketing with specials

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Abilities

You can build a successful web business, even if you don’t possess a wealth of technical knowledge. Be realistic about where your skills and abilities are. Don’t get bogged down in the technical minutiae of running a web server. Go with an ecommerce platform that provides the tools and resources you need to be successful.

Website Presentation

Your website is at the center of your success. You will want to put a priority on nurturing and improving your site over time. The simplest step you can take is to update your home page regularly so the information is accurate and timely

Relationship Building

Over the past year, the social aspect of the web has flourished. As a small business owner, you need to pick your spots carefully and develop a social media plan. If you have time to devote to a blog, Facebook, or Twitter, that is fabulous. It will benefit you to explore all available channels.

Use of New Technology

You don’t need to be a tech “whiz” to make your business work. But you do need to embrace technology. In a rapidly changed online world, it is hard to flourish by standing still. Whether it is your site’s search engine optimization, comparison shopping feeds, or on-site merchandising features, you want to identify ways to keep moving forward

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Apr 7th, 2015

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