during the Super Bowl is pricey and reserved for mega brands, but local
television stations are allowed to air local advertisements during the
broadcast. Size up your local market to determine at least three local
businesses that could justify the extra advertising expense to air a
commercial during the Super Bowl. Be sure to support your answer with
evidence on how the advertising would benefit these businesses.
are often tasked with wearing many hats, including building sales,
marketing, and operations, to name a few. Advise a friend who wants to
open a coffee shop in a popular neighborhood which currently does not
have a coffee shop on how to spend her marketing time and budget
(presume both time and budget are limited).