Description
Table 8.3 shows some famous “blunders” in international marketing. Research these examples (and find others) and provide insight into why you think such “blunders” were allowed to occur. Discuss the complexity facing many firms in international and multi-cultural marketing.
please write as much as possible, least 400 word. thank you!
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Marketing Discussion
Brands have acquired an international reach that has necessitated international marketing
campaigns to increase brand visibility, control and consistency. However, international
campaigns are accompanied by the requirement of accommodating diversity in regulatory,
linguistic and cultural fronts. Brands have been known to blunder in product-naming, creativity,
design and copy with pervasive slip-ups in digital, offensive or comic ways risking brand
integration in a market (Dalgic et al. 86). Some of the common examples include a 1960s attempt
by General Mills to attempt to market cakes from their Betty Crocker Brands in Japan. However,
the homes lacked ovens and the co...