Local Television News Critique

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NEWS/SPORTS CRITIQUES Your assignment is to critique two LOCAL television news/sports stories based on the following criteria: - Use of hook to draw in viewer - Clarity of central message - Productive use of sight and sound - Relatability of story to viewer Television news content is primarily designed to inform. Television news content is not like other media. A reader browsing a newspaper has plenty of time to absorb information and can reread copy that is interesting or informative. TV news happens in real time. Most local news/sports packages run roughly thirty Seconds or less. That's all the time you have to tell the viewer what they need to know. Tips for commercial news writing - Determine your central message. If you can't be clear, your news package won't be. In 30 seconds or less you have time to make a single point that is understood immediately. Focus in how your content affects your viewer. - You have to reach your audience through two senses, sight and sound. Commercial news content has to be visually and audibly engaging. Productive use of relevant visuals and relevant sound bites is imperative. Keep it truthful. Television news leaves no room for exaggeration or innuendo. - Open with a hook, something that will draw your viewer in. Example: 'Your morning commute may be disrupted, the City is blocking off downtown roads for paving.' - Focus on your viewer. A television news story on property tax increases is more impactful if it conveys exactly how much the average citizen's taxes will increase. Make big numbers relatable to individual viewers. Write like you speak (and like your viewers speak) and stay away from clichés, however don't use slang. Examples: Use 'police officer' instead of law enforcement officer. Use 'ran away' instead of 'fled on foot.'
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Running Head: LOCAL TELEVISION NEWS CRITIQUE.

Local Television News Critique
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LOCAL TELEVISION NEWS CRITIQUE.

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With the progression of citizen broadcasting, the barricade amid news anchor and news
consumer is blurry. However, this intensifies the requirement for substantial news reporting and
writing abilities to evade imprecision on either the giving or receiving end. Televisions stations,
ther...


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