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Lecture 6: perception and individual decision making
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Product strategy, as part of the marketing mix, should be driven by consumer needs. Consumers make purchase decisions base ...
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Product strategy, as part of the marketing mix, should be driven by consumer needs. Consumers make purchase decisions based on perceived benefits. Sometimes translating desired benefits to product design, features, and overall product strategy can be challenging for marketers. Discuss why this is the case, citing specific real-world examples of products that have been successful and products that have been unsuccessful.
Individual Executive Report(1500 words) +Powerpoint Presentation Slides(Group work and need you to write the script to help me to present) +Some research work
Concise details on Coursework 1Assignment Number and Weighting40%Anonymous markingNoSubmission Date and TimeSee Moodle sub ...
Individual Executive Report(1500 words) +Powerpoint Presentation Slides(Group work and need you to write the script to help me to present) +Some research work
Concise details on Coursework 1Assignment Number and Weighting40%Anonymous markingNoSubmission Date and TimeSee Moodle submission linkExpected return of feedback and marked work2 weeks from assignment submission dateAssessment is made up of multiple submissionsYesDetails of multiple item in submission if relevant Item Title CW1 Weighting Item Due Date and 17:00:00 Group VOPP Powerpoint Presentation Slides 20% As shown in Moodle Individual Executive Report 20% As shown in Moodle SubmissionProcedureSee Assignment Brief for detailsWord Count1,500 Words (Individual Executive Report)Assignment TitleEnvironmental AuditAssessment Learning Outcomes• Critical analysis of the organisation’s strategic direction, determining which theoretical models have valid applications in different environmental contexts and making practical use of mainstream strategy concepts to assess the organisation strategic direction.• Account for and critically evaluate the organisation's strategic decisions within the context of its external and internal environment, using SWOT/TOWS frameworks to support your analysis.• Synthesise your understanding and knowledge of critical aspects of the organisation's strategy and the strategic process in your Conclusions and Recommendations.• Demonstrate an ability to independently research, present, analyse and critically evaluate relevant data and appropriate academic literature to support your analysis, conclusions and recommendations.• Demonstrate effective communications skills to enable a clear presentation of key findings, results and recommendations. These include:1. Clarity of written communication, including accurate spelling and grammar.2. Consistency and appropriateness of writing style.3. Appropriate use of standard Management Report template.4. Correct and consistent use of Harvard Referencing System. [NOTE: There is a guide on Moodle. It is advised that you download this for future reference.]CMI Learning Outcomes:7006V1 Reviewing organisational strategy plans and performance - 1. Be able to review the organisational strategic aims and objectives 2. Be able to analyse progress towards organisational strategic aims and objectives3. Be able to evaluate strategic options to support a revised strategic positionThe detail is on the PDF. Please check CW1 carefully. What I need is the CW1!!!! The reference style is the Harvard style. Includes the citation and reference list.
CU Course Welcome Message in The Business Administration Presentation
Create a 2-4 minute course welcome video and transcript for the students in the MBA supply chain management course you wil ...
CU Course Welcome Message in The Business Administration Presentation
Create a 2-4 minute course welcome video and transcript for the students in the MBA supply chain management course you will be teaching at the University of Sparkwimville.
You have just been hired to teach Supply Chain Management in the MBA Program of the University of Sparkwimville. Over the next several weeks you will be creating lesson plans, assessments, and other curriculum pieces for your course, all while receiving feedback from your head of department and colleagues. Welcome to your start as a doctoral practitioner-level educator.
Adult learners will come to your class seeking expert knowledge from you, the instructor, and they will submit coursework according to their particular understanding of your instructions (typically nothing more, and sometimes much less). Your MBA students at Sparkwimville are working adults with busy lives. To begin this week, you will be reviewing foundational adult learning frameworks and theories to understand how to teach these learners. Then you will create a welcome video and transcript to introduce yourself to your students, briefly present your vision of the class you will be teaching, and tell your students what they can expect from you this term.
As you work through planning your supply chain management course, keep in mind the following course learning objectives that your department chair has given you:
Identify the elements of a supply chain.
Describe the challenges of coordinating a supply chain.
Explain the role of the supply chain in enabling business competitiveness.
Recommend a framework for supply chain management.
Analyze contemporary trends and issues in effective supply chain management.
Note: Assessments in this course are designed to be completed in the order they are presented in the courseroom. Please make sure you complete them in order.
Overview
You are teaching an online class of MBA students at Sparkwimville University about the current trends and issues of supply chain management. You can reasonably expect that your target student has some exposure to supply chain concepts in their undergraduate studies. As a refresher, you can begin the class by introducing them to originating concepts of supply chain management and its goals and implications. Thereafter, you will integrate a more advanced understanding of supply chain management and its relevance to the issues facing industry today.
Social presence is an important contributing factor for student success, so please begin by creating a video to welcome your students. You will inform your learners about class policies and course expectations, as well as provide an overview of key concepts that the class will cover. This video is to be a positive and professional welcome to your MBA students.
Think about what you would have liked in a welcome video from faculty when you were going through your own master's program.
Think about how you want to build your brand and beliefs as an educator, and how you can communicate that to your students.
Think about the top three takeaways you want your students to receive from your welcome video and plan how you will ensure these points are clearly communicated.
Instructions
There are two parts to this assessment; read through the instructions before you begin work.
Also, keep the learning objectives for the course you will teach at the University of Sparkwimville in mind as you prepare your assessment:
Identify the elements of a supply chain.
Describe the challenges of coordinating a supply chain.
Explain the role of the supply chain in enabling business competitiveness.
Recommend a framework for supply chain management.
Analyze contemporary trends and issues in effective supply chain management.
PART 1: SCRIPT
Planning what you want to communicate in a video before recording it is a recommended practice that allows you to refine the content you present—as well as how you present yourself. Your welcome video is the first impression you will be giving your students of you and the class, so do your best to make a positive impression.
Write a script for your welcome video to help you prepare for your video and serve as a valuable resource for students who cannot engage with the audio or autogenerated captions of your Zoom video. For a 2–4 minute video, your script will likely end up being 1–3 double-spaced pages.
Make sure you are using your script to practice before recording your video. Rehearsing will put you at ease, and your delivery will be more engaging if you appear to be speaking to your students directly.
Address the following points as you prepare your script, and make sure they are covered in your video:
Make a brief introduction in which you describe yourself as a professional as well as your approach to the teaching this course.
Explain the general course content and at least three current trends or issues in supply chain management as they apply across diverse business contexts and cultures.
Use the readings from class, sources found via the Topic Exploration Quickstart Literature Guide: Global Operations & Supply Chain Management, and your own searching of the scholarly and practitioner literature to inform and support the trends or issues you choose.
Include any resources you use to support your video in an APA-formatted references list with your submission.
Present an overview of course policies, expectations, how students should contact you, and where students can access this information for future reference.
You do not have to create the additional course policy and expectation documentation, but you should tell your students where to find student policies in your online classroom.
Convey the key course takeaways to students in a way that is relevant to their current and future professional lives.
Remember, adult learners are often most motivated when information is presented to them in a way that highlights how they can use new learning to make their personal and professional lives better now—not just after they have finished their degree.
PART 2: VIDEO
Record an engaging yet concise welcome video for your MBA students using Zoom, delivering the information that students need to get started in their course. If you plan on using another video recording option, check with your faculty member to make sure they will be able to view that type of video.
You are encouraged to be creative in your presentation. Include all of the following information, organized and presented as you see fit:
Your name and course title.
Brief introduction of your professional experience and your intended approach to teaching the course.
General overview of course content.
An explanation of three or more specific current trends or issues in supply chain management the course will cover.
Course policies and expectations.
Contact information and communication preferences for questions.
Examples of how key course takeaways will help students in their current or future professional lives.
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Most Popular Content
3 pages
Dan Price
1. Do you believe that Dan Price's decision was legal, ethical, and fair? You must pick YES OR NO, not both. You must also ...
Dan Price
1. Do you believe that Dan Price's decision was legal, ethical, and fair? You must pick YES OR NO, not both. You must also support your position with ...
CSUCI The Company Background and Key Facts of Barillas Pasta Producing Case Study
Please perform a case analysis on the provided case. The analysis should be long enough to adequately answer and analyze ...
CSUCI The Company Background and Key Facts of Barillas Pasta Producing Case Study
Please perform a case analysis on the provided case. The analysis should be long enough to adequately answer and analyze the case per the guide provided. Utilize the case analysis format provided in the tab. This analysis should be about 5-8 pages and should have some relevant updates to their current situation.Please upload in pdf formatUse APA format for citations and formatBarilla SpA Case ver 2.1.pdfHow to do a Case Analysis (Pearson).pdf
Product strategy, marketing homework help
Product strategy, as part of the marketing mix, should be driven by consumer needs. Consumers make purchase decisions base ...
Product strategy, marketing homework help
Product strategy, as part of the marketing mix, should be driven by consumer needs. Consumers make purchase decisions based on perceived benefits. Sometimes translating desired benefits to product design, features, and overall product strategy can be challenging for marketers. Discuss why this is the case, citing specific real-world examples of products that have been successful and products that have been unsuccessful.
Individual Executive Report(1500 words) +Powerpoint Presentation Slides(Group work and need you to write the script to help me to present) +Some research work
Concise details on Coursework 1Assignment Number and Weighting40%Anonymous markingNoSubmission Date and TimeSee Moodle sub ...
Individual Executive Report(1500 words) +Powerpoint Presentation Slides(Group work and need you to write the script to help me to present) +Some research work
Concise details on Coursework 1Assignment Number and Weighting40%Anonymous markingNoSubmission Date and TimeSee Moodle submission linkExpected return of feedback and marked work2 weeks from assignment submission dateAssessment is made up of multiple submissionsYesDetails of multiple item in submission if relevant Item Title CW1 Weighting Item Due Date and 17:00:00 Group VOPP Powerpoint Presentation Slides 20% As shown in Moodle Individual Executive Report 20% As shown in Moodle SubmissionProcedureSee Assignment Brief for detailsWord Count1,500 Words (Individual Executive Report)Assignment TitleEnvironmental AuditAssessment Learning Outcomes• Critical analysis of the organisation’s strategic direction, determining which theoretical models have valid applications in different environmental contexts and making practical use of mainstream strategy concepts to assess the organisation strategic direction.• Account for and critically evaluate the organisation's strategic decisions within the context of its external and internal environment, using SWOT/TOWS frameworks to support your analysis.• Synthesise your understanding and knowledge of critical aspects of the organisation's strategy and the strategic process in your Conclusions and Recommendations.• Demonstrate an ability to independently research, present, analyse and critically evaluate relevant data and appropriate academic literature to support your analysis, conclusions and recommendations.• Demonstrate effective communications skills to enable a clear presentation of key findings, results and recommendations. These include:1. Clarity of written communication, including accurate spelling and grammar.2. Consistency and appropriateness of writing style.3. Appropriate use of standard Management Report template.4. Correct and consistent use of Harvard Referencing System. [NOTE: There is a guide on Moodle. It is advised that you download this for future reference.]CMI Learning Outcomes:7006V1 Reviewing organisational strategy plans and performance - 1. Be able to review the organisational strategic aims and objectives 2. Be able to analyse progress towards organisational strategic aims and objectives3. Be able to evaluate strategic options to support a revised strategic positionThe detail is on the PDF. Please check CW1 carefully. What I need is the CW1!!!! The reference style is the Harvard style. Includes the citation and reference list.
CU Course Welcome Message in The Business Administration Presentation
Create a 2-4 minute course welcome video and transcript for the students in the MBA supply chain management course you wil ...
CU Course Welcome Message in The Business Administration Presentation
Create a 2-4 minute course welcome video and transcript for the students in the MBA supply chain management course you will be teaching at the University of Sparkwimville.
You have just been hired to teach Supply Chain Management in the MBA Program of the University of Sparkwimville. Over the next several weeks you will be creating lesson plans, assessments, and other curriculum pieces for your course, all while receiving feedback from your head of department and colleagues. Welcome to your start as a doctoral practitioner-level educator.
Adult learners will come to your class seeking expert knowledge from you, the instructor, and they will submit coursework according to their particular understanding of your instructions (typically nothing more, and sometimes much less). Your MBA students at Sparkwimville are working adults with busy lives. To begin this week, you will be reviewing foundational adult learning frameworks and theories to understand how to teach these learners. Then you will create a welcome video and transcript to introduce yourself to your students, briefly present your vision of the class you will be teaching, and tell your students what they can expect from you this term.
As you work through planning your supply chain management course, keep in mind the following course learning objectives that your department chair has given you:
Identify the elements of a supply chain.
Describe the challenges of coordinating a supply chain.
Explain the role of the supply chain in enabling business competitiveness.
Recommend a framework for supply chain management.
Analyze contemporary trends and issues in effective supply chain management.
Note: Assessments in this course are designed to be completed in the order they are presented in the courseroom. Please make sure you complete them in order.
Overview
You are teaching an online class of MBA students at Sparkwimville University about the current trends and issues of supply chain management. You can reasonably expect that your target student has some exposure to supply chain concepts in their undergraduate studies. As a refresher, you can begin the class by introducing them to originating concepts of supply chain management and its goals and implications. Thereafter, you will integrate a more advanced understanding of supply chain management and its relevance to the issues facing industry today.
Social presence is an important contributing factor for student success, so please begin by creating a video to welcome your students. You will inform your learners about class policies and course expectations, as well as provide an overview of key concepts that the class will cover. This video is to be a positive and professional welcome to your MBA students.
Think about what you would have liked in a welcome video from faculty when you were going through your own master's program.
Think about how you want to build your brand and beliefs as an educator, and how you can communicate that to your students.
Think about the top three takeaways you want your students to receive from your welcome video and plan how you will ensure these points are clearly communicated.
Instructions
There are two parts to this assessment; read through the instructions before you begin work.
Also, keep the learning objectives for the course you will teach at the University of Sparkwimville in mind as you prepare your assessment:
Identify the elements of a supply chain.
Describe the challenges of coordinating a supply chain.
Explain the role of the supply chain in enabling business competitiveness.
Recommend a framework for supply chain management.
Analyze contemporary trends and issues in effective supply chain management.
PART 1: SCRIPT
Planning what you want to communicate in a video before recording it is a recommended practice that allows you to refine the content you present—as well as how you present yourself. Your welcome video is the first impression you will be giving your students of you and the class, so do your best to make a positive impression.
Write a script for your welcome video to help you prepare for your video and serve as a valuable resource for students who cannot engage with the audio or autogenerated captions of your Zoom video. For a 2–4 minute video, your script will likely end up being 1–3 double-spaced pages.
Make sure you are using your script to practice before recording your video. Rehearsing will put you at ease, and your delivery will be more engaging if you appear to be speaking to your students directly.
Address the following points as you prepare your script, and make sure they are covered in your video:
Make a brief introduction in which you describe yourself as a professional as well as your approach to the teaching this course.
Explain the general course content and at least three current trends or issues in supply chain management as they apply across diverse business contexts and cultures.
Use the readings from class, sources found via the Topic Exploration Quickstart Literature Guide: Global Operations & Supply Chain Management, and your own searching of the scholarly and practitioner literature to inform and support the trends or issues you choose.
Include any resources you use to support your video in an APA-formatted references list with your submission.
Present an overview of course policies, expectations, how students should contact you, and where students can access this information for future reference.
You do not have to create the additional course policy and expectation documentation, but you should tell your students where to find student policies in your online classroom.
Convey the key course takeaways to students in a way that is relevant to their current and future professional lives.
Remember, adult learners are often most motivated when information is presented to them in a way that highlights how they can use new learning to make their personal and professional lives better now—not just after they have finished their degree.
PART 2: VIDEO
Record an engaging yet concise welcome video for your MBA students using Zoom, delivering the information that students need to get started in their course. If you plan on using another video recording option, check with your faculty member to make sure they will be able to view that type of video.
You are encouraged to be creative in your presentation. Include all of the following information, organized and presented as you see fit:
Your name and course title.
Brief introduction of your professional experience and your intended approach to teaching the course.
General overview of course content.
An explanation of three or more specific current trends or issues in supply chain management the course will cover.
Course policies and expectations.
Contact information and communication preferences for questions.
Examples of how key course takeaways will help students in their current or future professional lives.
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