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A). Data Collection: Situation Analysis
Data collection is a means of gathering and managing primary and secondary data. Your
goals should be to collect authentic data first via numerous methods where you are required to
communicate directly with one or multiple individuals who are the primary source of the
required information. The next objective is to gather and organize in fundamental ways data is
collected by others in sources such as journals, newspapers, or research articles
(BusinessDictionary).
The methods used in the collection of primary data include questionnaires,
conversations, observations, and interviews. On the on the hand, secondary data is collected in
the following sources accounts and reports about the subject or research topic, statements about
them written by other authors, publications, and online sources (Vogt).
Situation analysis, defined as a systematic collection and assessment of past and
prevailing political, technological, social, and economic data, focused on the description of
internal and external factors that may impact the performance of an organization and decisionmaking processes. Secondly, it is the...