Environmental Scanning

timer Asked: Oct 4th, 2017
account_balance_wallet $20

Question description

Write a 1,050-word report in which you use Walmart to:

  • Evaluate the internal and external environments of your selected company using an environmental scan.
  • Analyze the competitive advantage of your selected company.
  • Evaluate the strategies your selected company uses to create value and gain competitive advantage.
  • Examine the measurement guidelines your selected company uses to verify its strategic effectiveness.
  • Evaluate the effectiveness of the measurement guidelines your selected company uses.

Cite 3 references

Tutor Answer

School: Boston College

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Environmental Scanning
Institutional Affiliation:




Environmental scanning is a procedure of analyzing, gathering, and administering data
for strategic or vital purposes. The environmental scanning process involves acquiring both
subjective and accurate data on the business settings in which an organization is working or
considering entering. The organizations must know what is going on in the environment for the
most part in since environment has affected in the business operation. A business unit needs to
monitor main macroenvironmental forces (technological, demographic-economic, socialcultural, natural and political-legal) and critical microenvironmental players (clients, contenders,
suppliers, wholesalers, merchants) that influence its capacity to gain revenues. The business unit
ought to set up a marketing intellect framework to track patterns and important advancements.
For each pattern or improvement, administration requires distinguishing the related threats and
opportunities (Hambrick, 1982). This paper will discuss the environmental scan of the Walmart
External and Internal Environments
The internal environments inside Wal-Mart are their dedicated clients and the low costs
that they provide to the clients. Wal-Mart utilizes the current innovation well, and their
association with their dealers is remarkable. The Wal-Mart brand functions under three distinct
structures. They ar...

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