Strategic Management in Dynamic Enviroments

Oct 4th, 2017
Anonymous
Category:
Business Finance
Price: $10 USD

Question description

****Discussion Board: 600-800 word response. Please include references.****

The firm looks for ways to offset the domestic downturn in sales, Deborah, the CEO of your company, wants to determine if a global strategy is a good fit for the organization. She has designated you as the manager for this project. You will work with your team to develop a global marketing plan for your organization.

You begin your research in deciding if and what the global strategy should be. You get your team together and begin to discuss a plan on how you will research this possibility.

You start the meeting by saying "Let’s brainstorm and start to get a plan together for a possible globalization strategy. Tiffany, I’d like you work with me to begin researching possible locations."

Tiffany says, "I think we need to research some locations, but I think there is more to it than that. There still needs to be a decision on the type of strategy or approach we are taking. Would we use a multidomestic approach, a global approach, or a transnational approach? I’m still not entirely convinced a global strategy is the answer."

“Great point, Tiffany. It is obvious to me as well that we need to explore a strategy that will put us in a better position to handle the economic downturn. We have to provide the board with the facts. They seem to be leaning in the direction of a global strategy, but I'm not sure it's the right move either. That's why we need to do research.”

Discuss the following:

  • How do you define a global strategy?
  • Are there other international strategies, and how do they differ?
  • Identify a minimum of 3 possible countries and location options for globalization. Research each of these locations in the furniture industry, and document both the pros and cons of using these in global strategy.
  • What country would you choose? What evidence can you provide in support of your choice?
  • What evidence might somebody else, who does not agree with you, provide to support his or her choice?
  • What could you tell somebody else to show he or she is wrong?

Tutor Answer

(Top Tutor) Ben95
School: UC Berkeley
PREMIUM TUTOR

i have attached the completed document. looking forward to wirking with you in futute. thank you.
Attached.

Global Strategy

Global Strategy
Name
Course
Institution
Date

1

Global Strategy

2

Definition of Global Strategy
The definition of global strategy usually depends on the responsibility and capability of a
corporation towards its market, the stakeholders and growth of the enterprise. By defining this
way, it can prove its uniqueness in relation to a firm so that it assists in accomplishing the
expectations of the firm as well as understanding the different stakeholders of the Company.
Therefore, global strategy is a strategic guide of an organization towards globalizing business
operations so as to respond to the global wants and needs of consumers. Also, a global strategy
may be the measures which are put in place by a firm so as to meet the long term and short
objectives of an organization in a market which is competitive (Peng, 2013). By being connected
to the world, the revenues of a firm are not limited by the borders.
Other International Strategies
Different international strategies usually exist and they are different from one another due
to some facto...

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