Signature Assignment Strategic Integrated Marketing Plan

timer Asked: Oct 4th, 2017
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Question description

This signature assignment is designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. The signature assignment may be graded with an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for program improvements.

Purpose of Assignment

The purpose of this assignment is to help students learn about the important issues and challenges involved in the creation and implementation of a Strategic Integrated Marketing Plan. They should learn the major components of implementation that must work together for a strategy to be executed successfully. They should understand the advantages and disadvantages of major marketing implementation approaches such as a Strategic Integrated Marketing Plan.

Assignment Steps

Resources: Microsoft® Word

Create a 1,400-word Strategic Integrated Marketing Plan for the organization you selected during Week 4. The completed plan must be suitable for review, and eventual approval, by the CEO of the organization.

Include the following:

  • Develop an executive summary
  • Incorporate corporate mission, goals, and objectives
  • Detailed marketing goals
  • Establish marketing objectives
  • Include overall marketing strategy
  • Detail marketing implementation
  • Include an internal marketing program
  • Include an external marketing program
  • Determine the product price
  • Explain the distribution promotion
  • Identify target groups within the organization
  • Show external customer groups or targets
  • Develop a control process

Cite a minimum of three peer-reviewed references.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

Tutor Answer

School: Cornell University



Strategic integrated marketing plan




Executive summery
Strategic integrated marketing plan refers to the approach guiding the operational staff of
any given company in creating and implementing effective marketing strategies. It considers
several aspects of the company marketing and promotion. For the success of the business, the
plan plays a key role. The plan spells out the resources company intends to rationalize and its
engagement in the production process and dealing with the clients Strategic marketing planning
provides a very creative procedures in guiding the management and operational groups to come
up with practical marketing methodology that guarantees stability in terms of the flow of the
business activities. The component of effective strategic integrated marketing plan include the
components like positioning of the company , provide goal mission and objective of the
organization, the market opportunities , defined target market and budget for marketing process.
The Easyfill Company dealing with maintenance of water levels by use of the float

developed the strategic integrated marketing plan to improve its productivity. In

addition the company produces plumping product for use in its operation as well as for sale.
Under the easy fill company plan the mission goal and objectives guides the company’s
operation. The mission of the easy fill organization includes facilitating service to all members
within it vicinity for the betterment of their lives.
The goal of this company involves informing on the rationalization of all the resources
based on the production, distribution as well as marketing its services. The company applies the
strategies for the conversion of the set target in to realities. The other goal considered by the
Easyfill includes meeting the defined target as per the contents of the strategic planning of the
organization. Division of duties and responsibilities, implementation of the plan, inclosing of the



realistic marketing budget, and looking for the emerging issues both loner and short term
compress some of ...

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