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Running Header: USER-GENERATED CONTENT
Due to the frequent use of social media and Google’s always changing algorithm, quality
content ought to play an important role in the doings of any organization that is looking to use
the internet as an actual marketing and communication passage (Hoffman, 2010).
Though creating good content tends to use up a lot of time and resources if a company
plans on outsourcing the creation. Luckily, contests that depend on user-generated content can
assist me swiftly balance and endorse unique content in a way that is fun and beneficial to both
the readers and my product (Van Dijck, 2009).
Well-made contests instantly answer the simple question target audiences always ask
what is in it for me’ when compared to other user-generated content. There are prizes to be
given, and they usually come in many forms. The rewards can be in the form of cash, free
service, merchandise and these can encourage the participants to help in the generating of
original-content that will assist my business and still provide quality to my visitors (Hoffman,
An example is if I create a contest that needs people to submit content; a vast number of
those participating will probably promote the content o...