Principles of Marketing Discussion

timer Asked: Oct 4th, 2017
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Our ad went viral!

Have you ever “liked” a company or product on Facebook? Participated in a company’s blog or posted pictures on their website? Do you and your friends have the next great commercial for Doritos? The snack food firm has turned user generated content into an advertising phenomenon. Their customer created ads are frequently among the most popular during the Super Bowl, and in many cases, have gone viral. User generated content is exactly what it sounds like, content such as blogs, videos, pictures, and tweets (among many other types) that are created and shared by ordinary customers.

Conduct a web search for examples of firms that have successfully employed user generated content; there are lots of great ones to choose from. If they can do it, so can you! How would you employ user generated content to promote, brand, and sell the product you are using in your marketing plan? Is mommy blogging for you? Photo contests? How will you create the “buzz” you need to launch your product? Describe your user generated content plan and why you selected one type of content over another. How will you get your customers to participate? What’s in it for them? Be specific and share at least one example of a firm that has used a similar strategy.

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School: UC Berkeley

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User-generated Content
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Due to the frequent use of social media and Google’s always changing algorithm, quality
content ought to play an important role in the doings of any organization that is looking to use
the internet as an actual marketing and communication passage (Hoffman, 2010).
Though creating good content tends to use up a lot of time and resources if a company
plans on outsourcing the creation. Luckily, contests that depend on user-generated content can
assist me swiftly balance and endorse unique content in a way that is fun and beneficial to both
the readers and my product (Van Dijck, 2009).
Well-made contests instantly answer the simple question target audiences always ask
what is in it for me’ when compared to other user-generated content. There are prizes to be
given, and they usually come in many forms. The rewards can be in the form of cash, free
service, merchandise and these can encourage the participants to help in the generating of
original-content that will assist my business and still provide quality to my visitors (Hoffman,
An example is if I create a contest that needs people to submit content; a vast number of
those participating will probably promote the content o...

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