Grand Strategies and Operational and Tactical Plan
The possession of grand strategies is important as it helps foster the institution's growth,
development and long-term sustainability, helping it to be better placed as a facility that tends to
the needs of the elderly in society. The grand strategies aim to address the external/internal
factors that influence the organization's operations. The strategies include: diversified care,
dealing with market equilibrium prices to clients, availability of care to the patient; physically
and virtually, and promotional strategies to get a good brand name
Diversifying care LOOKS GREAT!
The management needs to determine what can be done to increase care diversity. With
diversified care options, families will be at ease to commit their elderly to the facility. The use of
Geographic Information Systems would be a great way to find out information such as the
number of households in the location of the facility (Pliskie & Wallenfang, 2014). After finding
the number of households that are in existence through GIS, it is possible to find out the
commonalities in pathologies exhibited by the geriatric patients (that stem from these
households) and then after working hard to ensure that all their needs are attended to (Rajan et
al., 2014).
The more diversified care is, the more the facility will realize an increased number of
patients. Besides, patient families that bring their patients to the facility are always interested in
knowing that their every need can be attended to (diversity) (Pliskie & Wallenfang, 2014).
Diversification of care can also come in the name of telemedicine. Telemedicine is about
communication with patients and their families virtually so that they can realize the benefit of
enjoying care services in the comfort of friends and family.
Dealing market equilibrium prices to clients THIS IS AN OPERATIONAL OBJECTIVE, WHICH WOULD
FIT NICELY UNDER GRAND STRATEGY DIVERSIFYING CARE.
Adjusting prices to ones that are considerate of customers' financial needs will help
attract customers who may have been hesitant to be admitted to the nursing home or admit their
loved ones because they thought the prices were too high. To lure more patient families into
bringing their elderly to the facility, there is a need for the administration of the hospital to see to
it that their prices are reasonable. For the prices to appeal to existing and prospective customers,
there is a need for second-mover price leadership to be considered (Metcalfe & Lapenta, 2014).
In this case, a second-mover price leadership will involve market research, determining what the
top senior care facilities are charging for their services and then charging a lower price to lure
customers. Note that, as previously mentioned, the quality of the services provided has to be top
tier so that customers do not associate low prices with limited quality.
The importance of charging slightly lower prices (provided that they make the centre
realize margins) is that it will help realize scalability. Scalability is the capacity of a system to
increase or go down in performance and cost for alterations in system and application processing
demands (Rajan et al., 2014). In the case of the centre that is taking care of the old, an increase in
the number of customers will compensate for the low prices charged, and the shorter margins
realized. In the long run, there is a high chance that the facility will have great instances of profit.
Availability of care to the patient; physically and virtually PUT UNDER THE DIVERSIFYING CARE
STRATEGY.
Availability of care physically and virtually will address limitations tied to customers
wanting the nursing home facility they take their patients to be available on call whenever
necessary. The availability of care is important to patients. As such, patients and their families
prefer that care is available to a patient or family member at a place where they can visit easily.
Having a couple of brick-and-mortar facilities in a few states is not enough. It is best if the centre
builds many facilities (at least 50) across the 50 states to be more available to existing patients,
prospective patients, and their families (Górecka & Szałucka, 2014). High-quality care centres
where patients can be assisted by personnel and visited at any time with their families are very
desirable and would make a great impact in convincing many Americans to bring their parents
on board.
In addition to many physical locations, it is high time the facility embraces telemedicine.
Telemedicine refers to the remote diagnosis and treatment of patients utilizing
telecommunications technology. When families of senior citizens want help from the facility and
stay with them at home, they will appreciate it if they can communicate with physicians and get
help immediately (Rajan et al., 2014). Note that there is also a chance that families may want to
pick up their loved ones from the centre so they can spend a day or two with them, and they
would appreciate it if they were given directions on how to take care of them.
Promotional strategies to get a good brand name THE GRAND STRATEGY IS MARKET EXPANSION.
Promotional strategies for the nursing home will help address the limitation many
customers are unaware of and may have difficulty finding a competent facility simply because of
lack of information. Promotional strategies, if implemented well, will address the fact that
limited knowledge of the company has been making sales volumes constantly go on a downward
spiral. Promotion is publicizing a product and service portfolio in a professional setting to
increase sales or public awareness. In this instance, there is a need for the centre to market its
products and services so that potential customers who have never heard of it make bold steps and
bring their family members on board (Rajan et al., 2014). Some approaches the facility can use
to promote its services include television, print, radio, and social media.
Although expensive, television adverts will help the organization reach a great number of
people across the 50 states, i.e., make them aware of the services offered. A partnership with
media houses would be a great way for the nursing facility to market its portfolio (Metcalfe &
Lapenta, 2014). The best time when the centre's advertisements should be aired is in prime time,
i.e., a time when most people are tuned in to watch news or soap operas. Second, print media is a
great way for the health and care facility to advertising its services. Newspapers' classifieds
sections and billboards are an example of a great way to start the day by making the company
famous.
Moreover, using the radio for advertisement would help the company reach lovers of
music and people who listen to the radio all the time, such as truck drivers in transit. Listeners
could end up being customers or share what they have heard with potential clients. Finally, social
media sites such as Facebook, Twitter, Whatsapp, Snapchat, and Instagram would be a great way
for the facility to market its services and reach more potential clients (Rajan et al., 2014). This is
respective to the fact that many Americans carry their phones everywhere. Since social media is
greatly used to communicate with family and friends, it could be a great way for the company to
market its services. While advertising will take a lot of the company's resources in the short run,
the long run benefits (making a good impression of the company and increasing sales volume)
will be worth the trouble.
Operational and Tactical Factors to Accomplish Grand Strategies MAKE
IMPROVEMENTS TO THE GRAND STRATEGIES AND THEN WORK ON THIS
SECTION AGAIN.
Operational and Tactical Factors to Achieve Diversified Care
For the hospital to achieve diversified care, there are several factors that the management
must consider. The first step involves conducting market research to gain knowledge of what
patients and their families expect from a nursing facility [Pliskie, J., & Wallenfang, L. (2014).
The second step would be looking for funds through debt or equity and using them to mould the
product and service portfolio to the wants and needs of clients. The third step would involve
monitoring and implementation to decide the services to stick with and the ones to do away with.
Operational and Tactical Factors to Help Charge the best Prices
For the nursing facility to charge the best prices that would attract and lock in customers,
there is a need to research what competitors in the industry are charging. For example, the
marketing department of the nursing home could use the internet to create a list of the current
prices of competing nursing homes (Rajan et al., 2014). The measures of central tendency (mean,
mode, and median) of the information found should then be used to determine the most common
prices charged for specific services. Finally, the best prices should be announced to existing and
prospective customers immediately after they take effect.
Operational and Tactical Factors to Increase Availability of Care
To increase the availability of care, there is a need for the nursing home to be keen on
what customers want. Talking to existing customers and learning about their preferences would
be a great first step. A second approach that would work best to favour the company is using data
from websites of an organization such as the CDC to determine the number of potential clients in
every state. A final step would involve building facilities in regions where the potential number
of clients is high.
Operational and Tactical Factors to Increase Promotion
To increase the promotion of the nursing facility, a couple of steps could be adhered to.
The first objective would be to hold a meeting with stakeholders and find out the best approach
to advertising the nursing facility. The second step would concentrate on ensuring that the funds
required are sought and found through the company reserves or overdrafts from a bank. Finally,
the third step into promotion would involve monitoring whether the approaches used are
effective and scaling costs.
References
Górecka, D., & Szałucka, M. (2014). Application of MCDA methods and stochastic dominance
rules in the entry mode selection process in international expansion. Multiple Criteria
Decision Making, 9, 5-31.
Metcalfe, L., & Lapenta, A. (2014). Partnerships as strategic choices in public
management. Journal of Management & Governance, 18(1), 51-76.
Pliskie, J., & Wallenfang, L. (2014). How geographical information systems analysis influences
the continuum of patient care. The Journal of Medical Practice Management:
MPM, 29(5), 282.
Rajan, D., Kalambay, H., Mossoko, M., Kwete, D., Bulakali, J., Lokonga, J. P., ... & Schmets, G.
(2014). Health service planning contributes to policy dialogue around strengthening
district health systems: an example from DR Congo 2008-2013. BMC Health Services
Research, 14(1), 1-9.
Key Performance and Evaluation Indicators
Introduction
It is important to understand that Key performance indicators (KPIs) helps management
and leaders understand the performance of the organization and employees. There are different
ways to utilize different strategies in understanding and measuring the performance of their
organization. However, it is important to understand that this usually depends on the company's
success which is basically a set of targets, objectives, or industry peers. Furthermore, just like
any other organization, a company needs appropriate leaders and management who can
effectively evaluate the Key performance indicators (KPIs) which are basically the measurable
indicators used to assess the long-term performance of an organization (Karadag, 2015). On the
other hand, performance benchmarks need also to be considered. Performance benchmarks help
the management determine the success factors of their company. Performance benchmarks
usually involve the management in evaluating and collecting qualitative data related to the
success of the organization.
It is important to understand that this is usually considered as the first phase since it helps
the leaders and the management identify the gaps that exist in the organization. Besides, in
benchmarking, leaders need to acknowledge and state the differences that exist between their
company and other companies. Performance benchmarks are all based on being intelligent
enough to learn how to match—or perhaps surpass—others at something while remaining
humble enough to acknowledge that others are better at it. KPIs assess an organization's
performance in relation to a certain activity (such as projects, programs, products, and other
activities) that it does.
Sometimes success is defined in terms of moving closer to strategic goals, while other
times success is merely the repeated, periodic attainment of specific levels of operational goal
(e.g., zero defects, 10/10 customer happiness). Selecting the appropriate KPIs depends on having
a solid understanding of the organization's priorities. What is considered significant frequently
varies on the department measuring the performance; for instance, the KPIs given to sales will be
different from those beneficial to finance (Gopal & Kumar, 2015). Numerous methods to
evaluate the current situation are needed since it is necessary to comprehend clearly what is
significant. The choice of performance metrics is accompanied by a variety of approaches to
evaluate the current health of the company and its core competencies since it is essential to
understand what is significant. Performance indicators are frequently linked to assessments since
they frequently lead to the identification of prospective adjustments. This study will greatly focus
on stating and discussing the key performance indicators, performance benchmarks and
evaluation indicators.
3 Key Performance Indicators
There are several key performance indicators (KPIs) that are appropriate for the grand
strategies. Grand strategies are essential for a company's development, expansion, and long-term
viability because they put it in a better position to serve the needs of the residents in community.
The major plans are designed to deal with the internal and external forces that affect how the
organization operates. Multidisciplinary service, addressing market equilibrium prices to clients,
accessibility to treatment for patients both physically and online, and brand-building tactics are
some of the measures. The first KPI is revenue growth.
Revenue growth is basically used to track whether sales are rising or falling over time.
This kind of KPI typically highlights what has to be changed within the organization in order for
the business to improve and the brand to present itself to the audience in the best possible light.
Additionally, this kind of KPI will demonstrate to management the success of the objectives set
forth to alter and enhance the product. By monitoring this kind of KPI, management may more
clearly grasp the goals that are met by examining the performance of the workforce, the rate of
sales growth, the level of audience engagement, and whether or not customers are satisfied with
the items. The organization must construct a sound strategy plan based on the defined targets in
attempt to optimize performance tactics and move the warehouse closer to success. Therefore,
the organization makes sure that employees are concentrating on the quantifiable aim when
setting targets. They must motivate all corporate divisions to appropriately carry out the business
plan.
The second type of KPI that needs to be considered is the revenue per client. One of the
key metrics that directly affects the organization's financial development as well as budgetary
issues is revenue per client. The likelihood that budgetary projections will be met increases when
staff members generate more money for a company by providing high-quality goods and
services. Therefore, management must pay close attention to how much time employees spend
on everyday activities and must offer reliable information on the results of each work
assignment. Time management is essential in healthcare facilities and has a direct impact on the
standard of goods and services provided to patients.
The third type of KPI that needs to be considered is client retention rate. Any sort of
organization's major objective is to increase client retention rates by 20% in six months by
undertaking a consumer listening program to identify areas where value can be added. This
involves gathering client feedback through routine website and social media online surveys that
will give performance reports about how satisfied current consumers are. By incorporating this
feedback, Jasper Gardens can enhance its offerings to better meet the requirements of its patients
and their families, engage with them, and boost patient retention.
3 Performance Benchmarks
KPIs evaluate whether a person, business, initiative, and organization execute in relation
to the achievement, as opposed to a benchmarking, which compares a firm's procedures,
services, and activities with those of other organizations. Performance benchmarking is essential
for improving productivity in the any type of an industry as well as estimating, work planning,
and process management. Crew productivity and profitability performance data collection and
sharing is very beneficial to both client and developers (Wayland & McDonald, 2021). When
managing employees, quality improvement is crucial in creating a platform for better
cooperation and interaction among many stakeholders. Within the field of investment
management, there are numerous common standards for assessing investment performance.
Most managers assess their own performance against that of other managers in the same
industry or sector, which has become popular for two major reasons: ease and naive allure. It is
imperative that data is extremely easily accessible. A superior manager should always be able to
produce above-average performance over a lengthy period of time (three to five years).
Benchmark portfolios typically integrate the salient and enduring aspects of a manager's
investment in the absence of overt management. They are a passive approximation of a
manager's investment approach. Benchmarks are straightforward, alternative investments,
quantifiable, suitable, and indicative of existing investment possibilities, among other qualities
that support their validity. In essence, standards are set up to provide managers with areas where
they can offer value. If management truly performs better than healthcare facilities, they should
outperform them by at least 50%. A number of valid benchmark attributes, including highly
pigmented, reduced turnover, positive act leadership roles, alternative investment position
dimensions, diminished observed energetic danger, high extra-market refund correlation between
the managed portfolio and the benchmark, and comparable vulnerabilities, can be used to assess
the quality of a benchmark.
2 Evaluation Indicators
The two most common evaluation indicators that will be discussed are specifically the
participation rates and individual behaviors. The rate of labor force participation has drastically
changed over time. One must first comprehend the concept of labor force participation rates in
order to comprehend the potential causes of the reduction (Agundu & Imegi, 2014). The
proportion of the citizen, non- governmental individuals 16 years of age and older that are
employed or actively seeking employment is known as the workforce participation rate. A few
theories can be regarded as credible explanations for the drop in the workforce participation rate.
There is a good possibility that when someone experiences any kind of shift, such as obtaining
power over others, their behavior will adjust to fit the new circumstance.
People's individual traits or personalities will determine how they employ the skills or
abilities they acquire. Some people would abuse their position of power to exploit others for their
own selfish benefit. The nature of the interaction between an individual and an organization is
founded, in its most basic form, on give and take (Walston, 2018). An employer rewards a
worker for their contributions with salary, employment rights, perks, prestige, and possibilities
for advancement. An employee offers their time, talents, energy, aptitude, devotion, and
capabilities. Organizational relationships, in a broad sense, are a network of specific
psychological connections made by workers when they collaborate.
Several concepts govern the psychological layout of organizational relationships. Unity
of purpose, which denotes shared objectives, mutual respect, and resoluteness in worker
interactions. Along with the agreement of rights and obligations and the division of labor in line
with work responsibilities, the accountability of workers for order to enhance productivity also
contributes to the contract between the employer and the staff.
References
Agundu, P., & Imegi, J. C. (2014). Domestic debt and strategic financial management imperatives in
Nigeria: Casual diagnosis. Journal of Financial Management & Analysis, 27(1), 41-53.
Ciobota, G., & Velea, A. (2015). The strategic positioning of the financial banking companies – Key
factor for achieving competitive advantages. Knowledge Horizons, 7(1), 103-106.
Food and Agriculture Organization of the United Nations. (1997). Chapter 6 – Investment decisions –
Capital budgeting. Retrieved from http://www.fao.org/docrep/W4343E/w4343e07.htm
Gopal, S. & Kumar, D. M. (2015). Strategic interventions in tackling poor performance of service
departments: Study on Muhibbah engineering. Journal of Economics and Behavioral
Studies, 7(4), 6-13. Retrieved
from https://www.researchgate.net/publication/281544969_Strategic_Interventions_in_Tackling
_Poor_Performance_of_Service_Departments_Study_on_Muhibbah_Engineering_M_Bhd_Mala
ysia
Karadag, H. (2015). Financial management challenges in small and medium-sized enterprises: A
strategic management approach. Emerging Markets Journal, 5(1), 26-40.
Walston, S. L. (2018). Strategic healthcare management: Planning and execution (2nd ed.). Chicago, IL:
Health Administration.
Wayland, M. S., & McDonald, W. G. (2021). Strategic analysis for healthcare: Concepts and practical
applications (2nd ed.). Health Administration Press.
Lacking an adequate number of quantifiable indicators. You should have measurable
indicators for every operational objective/tactic.
Mission and Vision Statement
Mission Statement
Because old age requires the best care and empathy, we are dedicated to providing a
home-like environment to help our residents feel comfortable and relaxed. We achieve this by
ensuring that our residents have access to a clean, convenient and serene environment. Our
residents also enjoy the comfort of a state-of-the-art dining facility in our institution. We espouse
care, love, and dedication while dealing with our senior citizens.
Vision Statement
Our vision is to create a comfortable and friendly environment for our residents to ensure
they thrive and find inspiration, joy, and meaning in life upon retirement.
Core Values
Respect and Dignity
Every human being deserves respect and dignity. Upon retirement, we believe that every
individual should be able to access an environment where they are treated with utmost respect
and dignity.
Compassion
The aging process brings forth many challenges in the life of an individual. With this in
mind, we strive to be understanding by listening to the needs of our residents. We believe every
resident should have a voice, and each need should be addressed without hesitation.
Safety
Everyone needs an environment where one can thrive and feel peaceful. For this to be
possible, it is vital to create a safe environment where our residents can interact and spend their
time without worrying about injury or physical strain.
Quality of Care
Each resident deserves a high quality of care. Our institution is dedicated to providing the
best care available by ensuring that the institution is endowed with the best medical, physical,
and psychology specialists around the clock.
Privacy
Our institution recognizes the need to provide privacy to every resident. We believe that
privacy is a needed ingredient for the comfort and safety of our clients.
Mission and Vision Statement
Mission Statement
Because old age requires the best care and empathy, we are dedicated to providing a
home-like environment to help our residents feel comfortable and relaxed. We achieve this by
ensuring that our residents have access to a clean, convenient and serene environment. Our
residents also enjoy the comfort of a state-of-the-art dining facility in our institution. We espouse
care, love, and dedication while dealing with our senior citizens.
Vision Statement
Our vision is to create a comfortable and friendly environment for our residents to ensure
they thrive and find inspiration, joy, and meaning in life upon retirement.
Core Values
Respect and Dignity
Every human being deserves respect and dignity. Upon retirement, we believe that every
individual should be able to access an environment where they are treated with utmost respect
and dignity.
Compassion
The aging process brings forth many challenges in the life of an individual. With this in
mind, we strive to be understanding by listening to the needs of our residents. We believe every
resident should have a voice, and each need should be addressed without hesitation.
Safety
Everyone needs an environment where one can thrive and feel peaceful. For this to be
possible, it is vital to create a safe environment where our residents can interact and spend their
time without worrying about injury or physical strain.
Quality of Care
Each resident deserves a high quality of care. Our institution is dedicated to providing the
best care available by ensuring that the institution is endowed with the best medical, physical,
and psychology specialists around the clock.
Privacy
Our institution recognizes the need to provide privacy to every resident. We believe that
privacy is a needed ingredient for the comfort and safety of our clients.
SWOT Analysis Template
Strengths
Weaknesses
•
Ample land area for future
expansion of the facility.
•
Continued reduction of staff at the
facility by the administration
•
Availability of therapy staff within
the institution
•
•
Availability of nursing and
pharmacy services
Overburdened nurses since one
nurse are expected to take care of
half of the residents
•
Increasing employee grievances
•
Reliance on wheelchairs for
transportation leads to on-site
accidents
•
Presence of private rooms for
residents
•
Up-to-date technology such as
wireless internet
•
Nearness to referral hospitals such
as Middleboro and Capital City
Lack of enough doctors at the
facility.
•
Aggressive administration policies
lead to reduced quality of care
•
Understaffed registered nurse (RN)
with a burdened work schedule
leading to poor performance
•
•
•
Reliance on Medicare and private
health insurance as the main
methods of payment
Availability of fine dining facilities
Opportunities
•
Availability of off-grid energy that
can last up to 12 days
Threats
•
Unionization of workers within the
facility
•
A deficiency-free survey from the
department of health
•
Urbanization encroaches on the
facility’s natural resources
•
Teamwork with the police in caring
for residents within the shopping
centers
•
Increasing employee compensation
as a result of work-related injuries
•
Legal guidelines restricting the
expansion of bed capacity in the
facility by more than 5 percent each
year
•
Facility policy that hinders
hospitalized residents from having a
reserved bed at the facility
•
The trend of an aging population
increases the burden of care to the
facility.
•
Availability of recreational
specialists improving recreational
processes within the facility
•
Utilization of an Electronic Health
Records system
•
Utilization of Alzheimer’s and
dementia wing
Expound upon the Os and the Ts in two separate section of the narrative section.
Swot Analysis Narrative
Thesis statement: This narrative aims at discussing the strengths, weaknesses, opportunities,
and threats of the Jasper Gardens health institution with the aim of utilizing the analysis to ensure
an improved performance and quality of care at the institution.
I.
INTRODUCTION
II.
STRENGTHS OF THE INSTITUTION
a) Ample land
b) Availability of therapy specialists
c) Availability of pharmacy services
d) Presence of private rooms
e) Up-to-date technology
f) Nearness to referral hospitals
g) Reliance on Medicare
h) Availability of fine dining facilities
III.
WEAKNESSES OF THE INSTITUTION
a) Reduction of staff
b) Overburdened nurses
c) Increasing employee grievances
d) Reliance on wheelchairs
e) Lack of enough doctors
f) Aggressive admin policies
g) Understaffed registered nurses
IV.
OPPORTUNITIES AND THREATS IN THE INSTITUTION
a) Off-grid energy
b) Deficiency-free survey
c) Teamwork with police
d) Recreational specialists
e) EHR
f) Unionization of workers
g) Urbanization
h) Employee compensation
i) Legal guidelines restricting expansion by more than 5 percent.
j) Facility policy of denying residents bed reservation during hospitalization.
Swot Analysis Narrative
Behrouzi, Shaharoun & Ma'aram (2014) posit an emerging need for healthcare
institutions to embrace performance measurement systems to ensure that the quality of care
offered within these institutions is enhanced. The scholars lament that the principal problems
within the healthcare setup arise from the culture within the healthcare organization. Moreover,
organizational practices also contribute significantly to the witnessed challenges. This narrative
aims to discuss the strengths, weaknesses, opportunities, and threats of the Jasper Gardens health
institution to utilize the analysis to ensure improved performance and quality of care at the
institution.
Strengths of the Institution
Jasper Gardens is endowed with ample land. This factor was chosen as a strength of the
organization due to the importance of ample space within a healthcare institution. According to
South, Hohl & Kondo (2018), an environment's physical conditions significantly affect the
community's mental wellbeing. Since Jasper Gardens provides care to aging citizens, it is
essential the physical environment is ample and not constricted. According to the researchers,
constricted spaces have been associated with mental health illnesses. Therefore, ample land is an
essential strength of the institution.
The studied healthcare institution provides therapy specialists within its facilities. Kim,
Kim, Woo & Hyun (2015) posit a great need for hospital service specialization. The scholars
assert that to increase the efficiency of patient care, healthcare facilities need to focus on specific
diseases. Similarly, there is a need for nursing homes to provide specific health-related services
to have a competitive edge in the industry. The provision of therapy specialists in the Jasper
Gardens nursing home ensures that the facility can provide therapy-based care to its residents.
This measure is helpful since the facility can be associated with therapy care, curving a niche.
The availability of pharmacy services is also another strength of the Jasper Gardens
nursing home. According to Lee, Mak & Tang (2019), pharmacists in nursing homes play a
crucial role in the care of residents. Lee, Mak & Tang posit that these pharmacists ensure that the
residents have access to quality medicine administration, leading to a reduced fall rate among
them. Therefore, the presence of pharmacy services in the institution is an immense strength as it
significantly contributes to the quality of care administered in the said facility.
Brown et al. (2021) theorize that crowding in nursing homes has been associated with the
fast spread of Covid 19. To mitigate this issue, nursing homes must provide private rooms for
their patients. The studied healthcare facility provides semi-private and fully private rooms to its
residents. This measure is thus seen as a strength of the institution as its residents are cushioned
from the spread of Covid 19. Additionally, private rooms give the residents personal spaces that
buoy their comfort and joy. The availability of up-to-date technology such as wireless internet is
also an added advantage to the facility. In essence, the availability of this form of the technology
enables the residents to have easy access to information and entertainment. The impact of this
factor is that the facility's residents have an avenue to mitigate idleness and, consequently,
stressful occurrences in their daily lives.
Quigley et al. (2020) discuss nursing homes need nearby referral hospitals to mitigate
healthcare emergencies. The scholars posit that there exist challenges when nursing homes don’t
have access to referral hospitals where their residents can be easily referred to. In the current
setting, the Covid 19 pandemic has proven the necessity for this measure. Therefore, nearness to
referral hospitals ensures that the nursing home can respond to a health emergency in time,
reducing cases of preventable fatalities. Also, the reliance on Medicare and private healthcare
insurance cover ensure that these residents have quick access to medical aid. The reliance on
Medicare also ensures that the facility can streamline its financial obligations and avoid bad
debts, which may negatively affect its daily running. The availability of a good dining facility is
also an essential aspect of the nursing home. The fine dining facility allows the residents to enjoy
an atmosphere of sophistication which positively affects their well-being.
Weaknesses of the Institution
French et al. (2022) warn of severe consequences resulting from the understaffing of
registered nurses (RN) in healthcare facilities. According to the research conducted by these
scholars, it was reported that the understaffed nurses reported cases of burnout and job
dissatisfaction. Additionally, the nurses desired to quit their positions due to poor working
conditions. This shows that the understaffing of RN in Jasper Gardens nursing home could result
in severe consequences of burnout which would adversely affect the quality of care administered.
Patel et al. (2018) also lament that the understaffing of physicians in nursing homes offers an
outstanding liability to the affected institutions. The reason for this is that these physicians also
experience fatigue. These factors may severely affect the quality of services offered at Jasper
Gardens nursing home. Reduction of staff, especially the firing of nurses, is also a great
weakness of the Jasper Gardens nursing home. If the reduction of workers continues to persist,
neglect of chores within the facility may prevail.
The reliance on wheelchairs is also a significant weakness of the nursing home. The
reason is that many cases of wheelchair crashes happening within the facility have been reported.
Gowran et al. (2021) argue that these crashes happen because of a lack of appropriate
wheelchairs in nursing homes. This is a great weakness for the institution since these cases
greatly impede the quality of health of the residents. In case of fatal crashes, the nursing home
can face legal liabilities and a tainted industry name.
There are also increasing cases of employee grievances. Lee & Shin (2020) report that
nurse grievances are primarily due to low wages. This factor is a great weakness to the institution
since low wages result in reduced job esteem and satisfaction. Also, the researchers argue that
low wages also lead to increased nurse turnover rates. The impact of this factor is the defection
of employees. The defection of workers is a dangerous trend that brings about undesired
consequences such as straining the remaining labor force.
Threats and Opportunities in the Institution
The availability of off-grid energy capable of lasting up to 12 days is an excellent
opportunity for the nursing home. This is because the residents are assured of an unaffected
schedule within the facility. Also, teamwork with law enforcement ensures that residents who get
lost in the shopping centers find their way back to the facility. This is an excellent opportunity of
increasing the welfare of residents. A deficiency-free survey from the department of health
indicates that the nursing home is dedicated to providing quality care to its residents. Therefore,
the nursing home can use the survey to attract more residents. The availability of electronic
health records (EHR) and recreational specialists is also an added advantage to the facility. The
nursing home can utilize these additional features to increase the welfare of their clients further.
On the other hand, the nursing home suffers from several threats. One of these threats is
the unionization of workers. This measure may lead the employees to have a collective
bargaining power that may affect the facility's profitability. Urbanization is also a threat to the
environmental conditions at the facility. Erection of buildings around the facility may reduce
flora and fauna, leading to increased cases of mental illness amongst clients. Employee
compensation resulting from work-related injuries is also a threat to the facility's financial
position since realized profits may be used to settle these compensations. On the other hand,
legal guidelines limiting the expansion of bed capacity to more than 5 percent check the facility's
possibility of expansion. This is a threat since, without expansion, modest profits cannot be
realized. Lastly, the facility's policy of denying bed reservations to hospitalized clients may lead
to the defection of residents. This is because the residents may perceive such a policy in bad
faith. This makes it difficult for the facility to retain residents.
References
Behrouzi, F., Shaharoun, A. M., & Ma’aram, A. (2014). Applications of the balanced scorecard
for strategic management and performance measurement in the health sector. Australian
Health Review, 38(2), 208-217
Brown, K. A., Jones, A., Daneman, N., Chan, A. K., Schwartz, K. L., Garber, G. E., ... & Stall,
N. M. (2021). Association between nursing home crowding and COVID-19 infection and
mortality in Ontario, Canada. JAMA internal medicine, 181(2), 229-236.
French, R., Aiken, L. H., Rosenbaum, K. E. F., & Lasater, K. B. (2022). Conditions of Nursing
Practice in Hospitals and Nursing Homes Before COVID-19: Implications for Policy
Action. Journal of Nursing Regulation, 13(1), 45-53.
Gowran, R. J., Bray, N., Goldberg, M., Rushton, P., Barhouche Abou Saab, M., Constantine, D.,
... & Pearlman, J. (2021). Understanding the global challenges to accessing appropriate
wheelchairs: position paper. International Journal of Environmental Research and Public
Health, 18(7), 3338.
Kim, H.-S., Kim, Y.-H., Woo, J.-S., & Hyun, S.-J. (2015). An analysis of organizational
performance based on hospital specialization level and strategy type. PLoS One, 10(7)
Lee, J. Y., & Shin, J. H. (2020). Why Do They Stay? Intention to stay among registered nurses in
nursing homes. International Journal of Environmental Research and Public
Health, 17(22), 8485.
Lee, S. W. H., Mak, V. S. L., & Tang, Y. W. (2019). Pharmacist services in nursing homes: a
systematic review and meta‐analysis. British Journal of Clinical Pharmacology, 85(12),
2668-2688.
Patel, R. S., Bachu, R., Adikey, A., Malik, M., & Shah, M. (2018). Factors related to physician
burnout and its consequences: a review. Behavioral Sciences, 8(11), 98.
Seidel, L. F., & Lewis, J. B. (2017). Case 7: Jasper Gardens Nursing Home. In The Middleboro
casebook: Healthcare strategy and operations (2nd ed., pp. 230-256). Health
Administration Press.
South, E. C., Hohl, B. C., Kondo, M. C., MacDonald, J. M., & Branas, C. C. (2018). Effect of
greening vacant land on mental health of community-dwelling adults: a cluster
randomized trial. JAMA Network Open, 1(3), e180298-e180298.
Quigley, D. D., Dick, A., Agarwal, M., Jones, K. M., Mody, L., & Stone, P. W. (2020 April 28).
COVID‐19 preparedness in nursing homes in the midst of the pandemic. Journal of the
American Geriatrics Society, 68(6), 1164-1166.
1
Strategic Planning in Healthcare Administration
Student Name
Institution
Course Name and Number
Instructor’s Name
Date
2
Strategic Planning in Healthcare Administration
1. Strategic Management Plan
1. Mission statement
“We promise to listen and strive to accommodate resident choices so that we can
fulfill their wishes for daily living.”
2. Vision statement
“Empowering residents and creating a home-like atmosphere are most important to
the organization."
3. Core values
1. Care and compassion
2. Respect and appreciation for each other
3. Focus and discipline
4. Human dignity
5. Teamwork and enjoyment of working together
4. SWOT analysis
1. Strengths
1. Maintains a workforce of highly skilled and qualified professionals
2. Embraces diversity and values the diverse customer base and staff
(Seidel & Lewis,2017).
3. Has over 60 years of experience working with older people in the
assisted living sector
2. Weaknesses
1. Has a limited focus on expansion to other regions
2. The bed policy of the organization is not well structured (Seidel &
Lewis, 2017).
3. Inability to increase staffing levels despite increased patient needs
3. Opportunities
3
1. The patients actively contribute to the organization's awareness
through constant recommendations to the management.
2. An effective expansion plan focuses on inpatient hospice
construction (Seidel & Lewis,2017).
3. Current efforts to upgrade the E.H.R system are successful
4. Threats
1. Increasing Medicaid rates are a threat to the organization
2. Understaffing has affected the organization’s operations
3. High competition from other establishments within the same sector
5. Grand strategies or long-term strategic priorities (3–5)
1. Reduction of expenses
2. Investing in training and development of the workforce
3. Improving customer care
4. Expansion and growth of the organization
5. Restructuring of operations
2. Operational and Tactical Plan (for each Strategic Priority listed above)
1. Reducing expenses
1. Measuring costs
2. Reevaluating spending
3. Analyzing revenue trends
2. Investing in Training and Development of the workforce
1. Ensuring the management is actively involved in training and
development initiatives for the employees
2. Provide different types of training for employees, such as on-the-job
training, seminars, and group discussions (Seidel & Lewis,2017).
3. Measuring employee satisfaction, especially in work-related activities and
practices.
4
4. Create a formal plan for employee development, including setting goals
and providing tools to help the training process of employees.
3. Improving customer care
1. Constantly inquiring the patients concerning issues affecting them.
2. Shoeing empathy to customers and acknowledging their issues.
3. Setting organizational communication standards (Seidel & Lewis, 2017).
4. Setting individual and team goals for all members of the organization.
4. Expansion and growth of the organization
1. Establishing regional dominance of the Jasper Homes Nursing Home
2. Promoting specialty niches for the nursing home, such as physical therapy.
3. Focusing on local community engagement for the brand's growth (Seidel
& Lewis, 2017).
4. Focusing on remote and virtual care of patients as an expansion strategy.
5. Restructuring of operations
1. Implementing lean processes in the organization’s operations
2. Giving nurses more autonomy over decision making
3. Creating a primary care program for the organization (Seidel & Lewis,
2017).
4. Revenue cycle management strategies should be integrated into insurance
follow-up and claim submission operations.
3. Evaluation Plan
The evaluation plan focuses on increased quality of patient care while devising methods
of improving staff training for better patient outcomes. It also includes creating a costbenefit analysis of current expansion strategies (Seidel & Lewis,2017). The efficiency of
these aspects will be investigated based on different evaluation methods such as
questionnaires and surveys.
4. The change management plan includes the following:
1. The size of the change and its impact on the community and the organization
5
This scenario's change management strategy focuses on expense reduction and
quality management in Jasper Gardens Nursing Home. This is an organizationalwide change management activity that will have a tremendous impact on the
organization and the community. It will help reduce costs of the organization,
increasing productivity and decreasing risk, therefore improving profitability
(Seidel & Lewis,2017). The community will experience better outcomes in
service delivery and costs of services offered by the organization. This change
will directly impact thousands of community members, and cutting expenses will
help improve the organization's operations.
2. The organization’s readiness for change
The readiness for change in this organization can be measured in different
aspects. One aspect is the strength of the evidence for the proposed change and
innovation (Seidel & Lewis,2017). It is also essential to consider the
organizational capacity to facilitate change, and in this instance, the company has
sufficient capacities to ensure change processes are successful. Preparing the
organization for issues related to change is also critical to consider.
3. Change management strategy
Implementing change includes creating a sense of urgency within the
organization. The management will facilitate change by educating organizational
members on the importance of immediate action to facilitate change. It is also
critical to create a team that can facilitate change (Seidel & Lewis,2017). It will
be critical to communicate the vision and strategy of the change and explain the
possible benefits. For example, the management needs to explain how a cost
savings strategy will benefit the organization, such as lower expenses, increased
operational efficiency, and streamlining technology.
4. Team structure and responsibilities
There are different change management team members within this healthcare
facility, and they will have different roles to play in the process. These will
include the nurses, members of the finance and the account departments, customer
care team, management, patient support staff, nursing directors, and facility
members (Seidel & Lewis,2017). These different individuals will have particular
roles to play in the change management process in this nursing home. Since
Jasper Gardens Care Home uses a flat management structure, this will be equally
employed in the change management process.
5. Champion roles and responsibilities
6
There are different roles and responsibilities, and it will be essential to explain
how these roles and responsibilities will be achieved for effective outcomes in the
change management process. The change manager needs to know what to
delegate to whom and also understand the strengths and weaknesses of the
different team members (Seidel & Lewis,2017). It is also critical to create a clear
communication channel and ask for feedback at every level of the change
management process. In cost-cutting processes, the organization's financial team
must work with the nursing director and other team members to realize effective
outcomes. In quality improvement, the nursing team will have to collaborate with
the customer care team to create solutions for implementing this aspect.
6. Planning and implementation
The planning and implementation of change management will include defining
the change and selecting the change management team. After this, it is critical to
developing implement the change using different metrics and then implement the
change in different stages (Seidel & Lewis,2017). Analysis of the change includes
understanding any possible gaps to change or resistance to the change process.
This process will involve regular meetings, the use of team suggestions, and the
formation of a steering group to oversee critical operations.
7. Communications plan
It is critical to communicate the change and how it will be implemented. It will
identify the impact of change across the organization and how this will affect
employees. It also includes an outline of consistent strategies and plans which
ensure that the change goals are realized (Seidel & Lewis,2017). It will include
the establishment of goals, the definition of critical audiences and the key
messages, the creation of a tactical outreach plan, and also the specification of
execution of change. Effective communication during this project will consist of
regular emails and memos, which will help streamline communication.
8. Resistance management plan
This will include the steps, strategies, activities, and possible approaches to
identify, evaluate, and revoke any resistance to change that may occur within the
organization (Seidel & Lewis,2017). It will include diffusing opposition to change
and engaging employees. It also includes effective communication concerning the
change.
9. Training plan
7
This includes steps the organizational leaders can take to guide the team through
the change process. It includes a provision of the possible resources which can be
used in addressing issues concerning change management (Seidel & Lewis,2017).
The plan will tackle issues of concern that may be faced by the organization and
possible steps for addressing these issues. The training will happen within the first
month of the project, and short online courses will be used to update the workers
at every stage of the plan implementation.
10. Incentives and celebration of key milestones and successes
The change management plan will also include the creation of incentives and
ways of celebrating the achievement of critical milestones and successes in the
change management process. It includes the publication of achievements and also
holding meetings to recognize these achievements. The organization's key
sponsors and stakeholders need to be aware of the achievements of team members
(Seidel & Lewis, 2017). The management needs to be actively involved in
celebrating the realization of change objectives. The supervisors should be
directly involved in recognizing employees who participated in the change
management process. Employee incentives include gift vouchers, increased pay
packages, and annual incentives.
11. Timeline/schedule of activities
A proper timeline and schedule of the different activities in the change
management processes must be set. This ensures that different stages of the
change management processes can be achieved within the targeted period (Seidel
& Lewis, 2017). It will ensure effective delivery of the change within the
specified period. The projected timeline for this project is five years and six
months for the achievement of each step of the program.
12. Budget for change management
A proper budget for change management needs to be set for Jasper Gardens
nursing home (Seidel & Lewis, 2017). The projected costs for this change
management process are set at $1.2 million, which would focus on qualityimprovement initiatives and creating cost savings strategies within the nursing
home.
8
References
Seidel, L. F., & Lewis, J. B. (2017). Case 7: Jasper Gardens Nursing Home.
In The
Middleboro
Casebook:
Healthcare
Strategy
and
operations (2nd ed., pp. 230-256).Chicago: Health Administration Press.
Professor feedback:
Here is my feedback IN CAPS on the grand strategies.
Operational Excellence GREAT ONE!
Organizational Turnaround - IN CLOSELY EXAMINING YOUR OBJECTIVES, THEY
SOUND FRAGMENTED AS SOME OBJECTIVES ON CARE/CUSTOMER SERVICE
ENHANCEMENT BELONGS UNDER OPERATIONAL EXCELLENCE AS THE GRAND
STRATEGY. INSTEAD OF THIS PROPOSED GRAND STRATEGY, FOCUS A STRATEGY ON
FINANCE.
Leading and Dominating the Industry REWORK THIS AND FOCUS ON MARKET
EXPANSION/PENETRATION AS THE GRAND STRATEGY
1
Change Management Plan
Name
Department: University
Course Code: Course Name
Professor
Date
2
Change Management Plan
After analyzing the Jasper Gardens case study, it was apparent that the organization's
management anticipates a change in the forthcoming future due to the process of unionization of
its staff. Although no union has ever represented the company’s hourly staff, the organization
may be forced to hold elections and a bargaining unit. The new change would necessitate
significant preliminary arrangements to facilitate the organization's smooth unionization of
hourly employees. Therefore, the nursing home facility’s management staff should commission
change managers to plan, implement, and evaluate the process of change within the organization.
The change managers should be able to examine all the relevant stakeholders, resources, and
entities, such as the accountable care organizations (ACO), to gain underlying competitive
advantages (Macfarlane, 2014). For instance, the change managers should illustrate how the
anticipated changes would affect Jasper Garden’s relationships with the Medicare Quality
Improvement Organization and the Centers for Medicare & Medicaid Service (CMS). Courtesy
of the ACO, the organization plans to launch new initiatives such as Hospice Care with Capital
City VNA, a collaborative Medicare-certified inpatient facility within the organization's
property. The ACO also facilitates the establishment of Living Facility and Retirement House
Housing services and the development of its information systems by installing electronic health
record systems. This paper presents a viable change management plan to facilitate a smooth
transition and streamline potential challenges that Jasper Gardens may face during the
anticipated change process.
3
The size of the change and its impact on the community and the organization
The unionization of Jasper Gardens' hourly workers would involve all cooks, assistants,
registered nurses in charge, licensed-practical nurses in charge, certified nursing assistants,
medical technologists, medical records, recreation staff, social services staff, physical therapists,
physical therapist assistants, occupational therapists, certified occupational therapist assistants,
and speech therapists. Therefore, the change process would involve more than three-quarters of
the total staff in the organization. Courtesy of Jasper Garden's employees' unionization, the
organization would enjoy reduced conflicts with its employees, who their union leaders would
represent. The organization would also suffer increased labor costs due to increased hourly
employee wages and benefits to reduce wage inequality. Other impacts of the unionization would
include a reduction in working hours, safe workplaces, and discrimination free-workplace
environments. On the other hand, unionization would facilitate improved economic and social
welfare for the employees, who act as active members of the community.
The organization’s readiness for change
In the recent past, Jasper Gardens’ hourly employees have expressed three significant
concerns against the organization: low wages below market norms, unfair employee benefits
administration, and unclear job expectations. Despite the management’s efforts to standardize the
wages and benefits for its employees, many employees still complain that they are still confused
about their eligibility for the available benefits. Other employees also complained about unfair
interpretations of sick leave policies, merit pay adjustments, annual leave policies, and part-time
rates. Furthermore, the organization is yet to publish the new and expanded employee manual.
The high prevalence of employee complaints and the management's sluggishness in providing a
4
new expanded employee manual and standards suggest that most of the company’s employees
would likely vote for unionization.
Change management strategy
Prospective change managers in Jasper Gardens would utilize the developmental change
management strategy to facilitate the company's planning, implementation, and evaluation of the
unionization employees. The strategy enables organizations to streamline and improve existing
processes, methods, conditions, and performance standards (Vinichenko, 2019). The change
management strategy provides a framework to guide change managers in the change process.
Team structure and responsibilities
The following table illustrates the relevant change management teams and their
respective roles and responsibilities.
Serial Who
1.
Jayne
Winters
2.
Michele
Regan
3.
Carol Hyde
4.
5.
6.
Pyotr Alexis
Fyodor
Mckenzie
Lisa-Anne
Sanders
What
Chairing meetings
Contact
wintersj@jaspergardens.com
Coordinating the hourly medical
staff
Presenting issues and conditions in
human resource management.
Representing the union
Representing the union
mregan@jaspergardens.com
Checking legal issues and
implications
sandersla@jaspergardens.com
hydec@jaspergardens.com
alexisaldon@foreveryours.com
mckenzief@foreveryours.com
Sponsor roles and responsibilities
The sponsors of the change management plan would include government and federal
agencies, private organizations, and enthusiastic individuals. Their primary roles and
5
responsibilities would be to finance the plan's implementation to facilitate the unionization of
hourly employees in the organization (Campbell & Evans, 2018). Furthermore, the sponsors
must examine, assess, and evaluate the change during different phases and stages.
Planning and implementation
Although the planning responsibilities rest on Jayne Winters and her assistant, Carol
Hyde, the entire organization is expected to be involved in implementing the change
management plan. Considering that the change necessitates the unionization of the majority of
the employees, the management should design adequate environmental conditions to facilitate
the organization's inception. The management should also devise effective policies to ascertain
that the introduced changes are incorporated and practiced in contemporary organizational
processes and activities. Both hourly and non-hourly staff would be required to adhere to the
policies.
Communications plan
Serial
Stakeholder
Objective
Required
Action/Message
Present the rationale for
unionization to the board
and executive
management.
Writing a memo for all
hourly employees
1.
Jayne
Winters
Rationalizing the
unionization to
the management
2.
Carol Hyde
3.
Lisa-Anne
Sanders
Creating
awareness about
the union
meetings
Addressing legal
matters regarding
the change
Collect and file all legal
documents required in
the process
Level of
Urgency
(1-4)
2
Due
date
August
3, 2022
1
August
7, 2022
2
August
10,
2022
6
4.
Gilbert Costa
Ascertaining
equity and
freedom
Listen to all employees
and members of
leadership teams
2
August
3, 2022
Change management resistance plan
Despite the need for change by the management of hourly employees, several employees
may resist the changes during the implementation stages. The table below identifies and
describes the different types of resistance to the change.
SOURCE OF
RESISTANCE
(TEAMS OR GROUPS
THAT ARE LIKELY TO
EXHIBIT RESISTANCE)
ANTICIPATED TYPES
OF RESISTANCE
(TYPES OF
RESISTANCE LIKELY TO
BE EXHIBITED)
IDENTIFICATION
MECHANISM (HOW WILL
THE PRESENCE OF
RESISTANCE BE
CONFIRMED/VALIDATED)
Therapists
Group resistance
Social services
Passive resistance
Avoidance of new
assignments
Absenteeism
Supervisors
Individual resistance
Poor communication
and decision paralysis
MANAGEMENT PLAN
(STRATEGIES TO
OVERCOME/MANAGE
RESISTANCE)
Agreement and
negotiation
Facilitating
involvement,
engagement, and
participation
Support and
facilitation
Training plan
Considering that the unionization process would not require any new skills and
competencies for the employees, hourly employees would only be required to attend a seminar to
learn how they would operate under their unions. The seminars would not only serve to educate
the employees about the unionization requirements but would also reveal their rights, roles, and
responsibilities in the working environment. Employees would be trained to communicate their
issues amongst themselves, with their representatives, union leaders, and management.
7
Incentives and celebration of successes
Despite the anticipated benefits of joining the union, the management should not
encourage or incentivize the unionization process. The decision to join or enter the union should
be voluntary and independent (Johnson, 2020). The organization may celebrate the success of
change if the majority of hourly employees vote for the unionization of Jasper Garden’s
workplaces.
Timeline/schedule of activities
Action/Month
July
Formulate change
management
team
Meeting with
Board, Executive
Management, and
Relevant
stakeholders.
Assess current
activities and
practices
Gather
performance data
Meeting with
Union
Representatives
Elections
Seminar
Final Meeting
Implementing
Solutions
August September October November December
Budget for change management
Considering that the implementation of the change would comprise the day-to-day
activities in the nursing home, the organization would only incur costs during the planning phase
8
of the change management plan. During the planning stage, the organization would incur costs
estimated at $2500 during the first meeting involving board members, executives, and relevant
stakeholders. The organization would also spend $1300 during the final meeting with union
representatives. Furthermore, the organization would spend $1200 and $1800 to furnish all the
necessary deliverables required during the elections and the seminar. Therefore, the budget for
the change management plan reads $6800.
9
References
Campbell, C., & Evans, N. J. (2018). The role of a companion banner and sponsorship
transparency in recognizing and evaluating article-style native advertising. Journal of
Interactive Marketing, 43, 17-32. https://doi.org/10.1016/j.intmar.2018.02.002
Johnson, M. S. (2020). Regulation by shaming: Deterrence effects of publicizing violations of
workplace safety and health laws. American Economic Review, 110(6), 18661904. https://doi.org/10.1257/aer.20180501
Macfarlane, M. A. (2014). Sustainable competitive advantage for accountable care
organizations. Journal of Healthcare Management, 59(4), 263271. https://doi.org/10.1097/00115514-201407000-00006
Vinichenko, I. (2019). Formation of the investment management system activity of agricultural
enterprise. Efektyvna ekonomika, (4). https://doi.org/10.32702/2307-2105-2019.4.6
Angood, P., & Birk, S. (2014). The value of physician leadership. Physician Exec., 40(3), 6-20.
https://doi.org/10.1108/lhs-03-2014-0020
Purchase answer to see full
attachment