What is a framing effect?

Psychology
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What is a framing effect?

Apr 9th, 2015

The framing effect is an example of cognitive bias, in which people react to a particular choice in different ways depending on how it is presented; e.g. as a loss or as a gain. People tend to avoid risk when a positive frame is presented but seek risks when a negative frame is presented.

http://en.wikipedia.org/wiki/Framing_effect_%28psychology%29

Apr 9th, 2015

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Apr 9th, 2015
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Apr 9th, 2015
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