Description
Resources: Week 5 readings and videos (Attached here)
Choose a product or service from these examples:
- Fast food
- Class of consumer product
- Personal care
- Automobile
Research the Internet to analyze how that product or service has been advertised.
Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following: (Make sure you discuss all the following points listed below)
- Who determines ethical standards for advertising?
- In what ways has advertising affected American culture?
- What are the key persuasive techniques used in consumer advertising? Illustrate with specific examples, explaining how each technique works.
- Discuss some of the critical issues that may arise from the following areas:
- Children and advertising
- Advertising in schools
- Health and advertising
- Political advertising
- Find one example of a commercial that strikes you as particularly creative and appealing:
- What are the elements that are unusual?
- What is the target group of the commercial?
- How does the commercial appeal to consumers?
- Why do you believe this commercial to be effective in brand name recognition?
- How are ethical standards met (or pushed to their limits)?
Illustrate your findings with specific examples. List any references on the last slide.
Use visual aids and reference the source from where you got these pictures, tables, videos, and so on.
Format consistent with APA formatting guidelines.
All slides beside the title slide and the reference slide must have detailed speaker notes, use in-text citations according to the APA format guidelines.
Explanation & Answer
Attached.
Effects of Advertising
Name
Institution
Date
Introduction
Advertising is an audio/visual form of marketing communication which
employs a sponsored and non-personal message in promoting or selling
a given product or service.
Advertising is done through different mass media, such as newspaper,
television, direct mail, radio, magazines, websites and blogs.
Advertising can be said to be a universal part of lives within the
consumerism economies.
Advertising Fast-food
The increase in the consumption
of the fast-food products is due
to successful marketing
practices.
This food chain mainly uses;
slogans, happy meals, value
menu, celebrities, toys as well
as sponsorships.
Fast food is one of the most
advertised industries in the
United States economy.
A good example of a fast food
chain which has been very
successful is the McDonalds.
("Products from McDonalds -
Google Search", 2017)
The ethical standards for advertising
The advertising industry works within firm federal laws and is usually
monitored by the Federal Trade Commission (FTC).
Advertising has to be keen to act ethically all times, with extra care
when the advert is directed to children, when advertising harmful goods
as well as when using psychological strategies to stimulate demand.
According to the federal laws, any advertisement has to be truthful,
backed with evidence and should not be misleading in any way.
The truth-in-advertising regulations enforced by the Federal Trade
Commission applies to all forms of advertisement.
The effect of advertising on American culture
Advertisement has greatly affected the American culture.
Through advertising, consumers relate to as well as identify with the
brands and products.
Generally, many Americans watch their televisions on daily basis
together with the print ads, internet ads, newspaper, film trailers and
billboards.
Advertising has instilled American culture with a lot of ideas and
images thus creating a country of consumers as well as shaping how
different people views one another.
In addition, the age-verification needs to take part in website
advertisements can be falsified and this can result in many young
people being exposed to mature content which is not helpful to them.
The main persuasive techniques used in consumer
advertising
1. Bandwagon
This is a statement which
suggests that each person is
using the specific product so
you should use too.
3.
2. Repetition
The name of product is repeated
several times so as to make the
consumers remember. An
example is the case for CocaCola Company (Boush et al...
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