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Vision and mission? OR Clearly defined objective?
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20170615194525week2prob 1
On January 1, 2017, Dave Coates, a 23-year-old mathematics teacher at Xavier High School, received a tax refund of $1,100. ...
20170615194525week2prob 1
On January 1, 2017, Dave Coates, a 23-year-old mathematics teacher at Xavier High School, received a tax refund of $1,100. Because Dave didn’t need ...
Advertising Campaign 4-6 page paper
Assignment 1: Advertising Campaign Imagine you have been hired to develop an advertising campaign for a brand you are fam ...
Advertising Campaign 4-6 page paper
Assignment 1: Advertising Campaign Imagine you have been hired to develop an advertising campaign for a brand you are familiar with. Identify a niche that is not being served by this brand. Construct both an advertising campaign and a theme for this niche. Write a four to six (4-6) page paper in which you: Prepare an overview of the product, its brand category, and the niche that it is intended to fill.Evaluate the unfilled product niche, focusing on the demands of a specific market segment(s). Analyze the likely market segment(s) and its expectations for the fictional brand.Design a brand image for the campaign that fits the market niche on which the brand is focused. Develop a campaign theme to communicate that image to the target market. Outline a sample advertisement in which you illustrate both the campaign theme and brand image.Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.Format your assignment according to the following formatting requirements: Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required page length.Include a reference page. Citations and references must follow APA format. The reference page is not included in the required page length. The specific course learning outcomes associated with this assignment are: Examine common buyer behaviors and how they influence marketing programs. Appraise how promotion opportunities are analyzed.Analyze the advertising tools available to determine which ones to use for a specific situation.Use technology and information resources to research issues in marketing communications.Write clearly and concisely about marketing communications using proper writing mechanics. Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric. Assignment 1: Advertising Campaign Criteria Unacceptable Below 60% F Meets Minimum Expectations 60-69% D Fair 70-79% C Proficient 80-89% B Exemplary 90-100% A 1. Prepare an overview of the product, its brand category, and the niche that it is intended to fill. Weight: 20% Did not submit or incompletely provided an overview of the product, its brand category, and the niche that it is intended to fill. Insufficiently provided an overview of the product, its brand category, and the niche that it is intended to fill. Partially provided an overview of the product, its brand category, and the niche that it is intended to fill. Satisfactorily provided an overview of the product, its brand category, and the niche that it is intended to fill. Thoroughly provided an overview of the product, its brand category, and the niche that it is intended to fill. 2. Evaluate the unfilled product niche, focusing on the demands of a specific market segment(s). Analyze the likely market segment(s) and its expectations for the fictional brand. Weight: 20% Did not submit or incompletely evaluated the unfilled product niche, focusing on the demands of a specific market segment(s). Did not submit or incompletely analyzed the likely market segment(s) and its expectations for the fictional brand. Insufficiently evaluated the unfilled product niche, focusing on the demands of a specific market segment(s). Insufficiently analyzed the likely market segment(s) and its expectations for the fictional brand. Partially evaluated the unfilled product niche, focusing on the demands of a specific market segment(s). Partially analyzed the likely market segment(s) and its expectations for the fictional brand. Satisfactorily evaluated the unfilled product niche, focusing on the demands of a specific market segment(s). Satisfactorily analyzed the likely market segment(s) and its expectations for the fictional brand. Thoroughly evaluated the unfilled product niche, focusing on the demands of a specific market segment(s). Thoroughly analyzed the likely market segment(s) and its expectations for the fictional brand. 3. Design a brand image for the campaign that fits the market niche on which the brand is focused. Develop a campaign theme to communicate that image to the target market. Weight: 25% Did not submit or incompletely designed a brand image for the campaign that fits the market niche on which the brand is focused. Did not submit or incompletely developed a campaign theme to communicate that image to the target market. Insufficiently designed a brand image for the campaign that fits the market niche on which the brand is focused. Insufficiently developed a campaign theme to communicate that image to the target market. Partially designed a brand image for the campaign that fits the market niche on which the brand is focused. Partially developed a campaign theme to communicate that image to the target market. Satisfactorily designed a brand image for the campaign that fits the market niche on which the brand is focused. Satisfactorily developed a campaign theme to communicate that image to the target market. Thoroughly designed a brand image for the campaign that fits the market niche on which the brand is focused. Thoroughly developed a campaign theme to communicate that image to the target market. 4. Outline a sample advertisement in which you illustrate both the campaign theme and brand image. Weight: 20% Did not submit or incompletely outlined a sample advertisement in which you illustrated both the campaign theme and brand image. Insufficiently outlined a sample advertisement in which you illustrated both the campaign theme and brand image. Partially outlined a sample advertisement in which you illustrated both the campaign theme and brand image. Satisfactorily outlined a sample advertisement in which you illustrated both the campaign theme and brand image. Thoroughly outlined a sample advertisement in which you illustrated both the campaign theme and brand image. 5. 3 references Weight: 5% No references provided. Does not meet the required number of references; all references poor quality choices. Does not meet the required number of references; some references poor quality choices. Meets number of required references; some references poor quality choices. Meets number of required references; all references high quality choices. 6. Clarity, writing mechanics, and formatting requirements Weight: 10% More than 8 errors present 7-8 errors present 5-6 errors present 3-4 errors present 0-2 errors present
Colorado State University Corporate Finance Application FIN 8 Presentation
Attached are the financial statements for Smith Company, Inc. Use the financial statements to calculate the attached ratio ...
Colorado State University Corporate Finance Application FIN 8 Presentation
Attached are the financial statements for Smith Company, Inc. Use the financial statements to calculate the attached ratios. Write a couple sentences interpreting the ratio.Calculate and interpret the following debt ratios: debt ratio, debt-equity ratio, and times interest earned.Calculate and interpret the following profitability ratios: operating profit margin, net profit margin, return on assets, and return on equity.Part B: Require Return for Capital Funding (Week 5 Milestone)Suppose that Smith Company is considering a new project. They are trying to determine the required rate of return for their debt and equity holders. See the information below:A 7.5% percent annual coupon bond with 20 years to maturity, selling for 104 percent of par. The bonds make semiannual payments. What is the before tax cost of debt? If the tax rate is 40%, what is the after-tax cost of debt?The firm’s beta is 1.2. The risk-free rate is 4.0% and the expected market return is 9%. What is the cost of equity using CAPM?Part C: WACC and Capital BudgetingCalculate the firm’s WACC (using 2018 numbers). (You will need to collect information on the long-term debt and common stock equity from the Balance Sheet. The firm has no preferred stock).Use the WACC to calculate NPV and evaluate IRR for proposed capital budgeting projects. Assume the projects are mutually exclusive and the firm has the money available to fund the project.Part D: AnalysisYou will must offer suggests to a senior financial manager and CFO on the proposed projects. Be sure to include a discussion of external funding and where it should come from if necessary and which project the firm should undertake. Prepare a presentation, a minimum of one slide for each part, summarizing your results. You should submit either an Excel or Word document showing your work for each part.See rubric for specific graded criteria. Be sure to cite sources if applicable. The CSU-Global Library (Links to an external site.) is a good place to find your sources. Format your entire presentation according to CSU-Global Guide to Writing and APA Requirements
Optimizing Organizations
750 WordsIt has been a year since the new CEO has been on the job, and the organization has seen sustainable growth. The f ...
Optimizing Organizations
750 WordsIt has been a year since the new CEO has been on the job, and the organization has seen sustainable growth. The former CEO came out of retirement to be elected the Chairwoman of the Board of Directors. At a recent meeting of the Board of Directors, the Chairwoman of the Board discussed the possible investment opportunities in the energy industry. She has asked you to prepare a case study on an energy company to establish if it is a good choice to include in the company’s investment portfolio. choose a company in the energy industry and prepare a case study that addresses the following points:Introduction: Including a description of the company, its industry, and its business context.Organizational analysis: Including the company’s leadership, market, operations, finances, performance, and regulatory environment.Critical incidents: Including any stories of the organization’s challenges or achievements. How did it overcome the challenges? How did it accomplish its achievements?Investment potential: Including any of its current issues that need to be addressed or its potential goals for growth.Recommendation: Including how the investment might help the organization to address its current issues or realize its potential for growth.Provide a reference list at the end of your case study of at least 10 academic Library articles and include in-text citations for the articles in APA format.
What is a DBMS? Briefly describe the components of a DBMS.
What is a DBMS? Briefly describe the components of a DBMS.
Describe a primary key, candidate key, secondary key, fore ...
What is a DBMS? Briefly describe the components of a DBMS.
What is a DBMS? Briefly describe the components of a DBMS.
Describe a primary key, candidate key, secondary key, foreign key, and a combination key. Use your imagination to provide an example of each key that
is not in the textbook.
What are entity-relationship diagrams and how are they used? What symbol is used for a relationship? What is an associative entity? Provide an
example. Note: For the purpose of this assignment, you may use an ERD not related to this specific case study
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Most Popular Content
16 pages
20170615194525week2prob 1
On January 1, 2017, Dave Coates, a 23-year-old mathematics teacher at Xavier High School, received a tax refund of $1,100. ...
20170615194525week2prob 1
On January 1, 2017, Dave Coates, a 23-year-old mathematics teacher at Xavier High School, received a tax refund of $1,100. Because Dave didn’t need ...
Advertising Campaign 4-6 page paper
Assignment 1: Advertising Campaign Imagine you have been hired to develop an advertising campaign for a brand you are fam ...
Advertising Campaign 4-6 page paper
Assignment 1: Advertising Campaign Imagine you have been hired to develop an advertising campaign for a brand you are familiar with. Identify a niche that is not being served by this brand. Construct both an advertising campaign and a theme for this niche. Write a four to six (4-6) page paper in which you: Prepare an overview of the product, its brand category, and the niche that it is intended to fill.Evaluate the unfilled product niche, focusing on the demands of a specific market segment(s). Analyze the likely market segment(s) and its expectations for the fictional brand.Design a brand image for the campaign that fits the market niche on which the brand is focused. Develop a campaign theme to communicate that image to the target market. Outline a sample advertisement in which you illustrate both the campaign theme and brand image.Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.Format your assignment according to the following formatting requirements: Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required page length.Include a reference page. Citations and references must follow APA format. The reference page is not included in the required page length. The specific course learning outcomes associated with this assignment are: Examine common buyer behaviors and how they influence marketing programs. Appraise how promotion opportunities are analyzed.Analyze the advertising tools available to determine which ones to use for a specific situation.Use technology and information resources to research issues in marketing communications.Write clearly and concisely about marketing communications using proper writing mechanics. Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric. Assignment 1: Advertising Campaign Criteria Unacceptable Below 60% F Meets Minimum Expectations 60-69% D Fair 70-79% C Proficient 80-89% B Exemplary 90-100% A 1. Prepare an overview of the product, its brand category, and the niche that it is intended to fill. Weight: 20% Did not submit or incompletely provided an overview of the product, its brand category, and the niche that it is intended to fill. Insufficiently provided an overview of the product, its brand category, and the niche that it is intended to fill. Partially provided an overview of the product, its brand category, and the niche that it is intended to fill. Satisfactorily provided an overview of the product, its brand category, and the niche that it is intended to fill. Thoroughly provided an overview of the product, its brand category, and the niche that it is intended to fill. 2. Evaluate the unfilled product niche, focusing on the demands of a specific market segment(s). Analyze the likely market segment(s) and its expectations for the fictional brand. Weight: 20% Did not submit or incompletely evaluated the unfilled product niche, focusing on the demands of a specific market segment(s). Did not submit or incompletely analyzed the likely market segment(s) and its expectations for the fictional brand. Insufficiently evaluated the unfilled product niche, focusing on the demands of a specific market segment(s). Insufficiently analyzed the likely market segment(s) and its expectations for the fictional brand. Partially evaluated the unfilled product niche, focusing on the demands of a specific market segment(s). Partially analyzed the likely market segment(s) and its expectations for the fictional brand. Satisfactorily evaluated the unfilled product niche, focusing on the demands of a specific market segment(s). Satisfactorily analyzed the likely market segment(s) and its expectations for the fictional brand. Thoroughly evaluated the unfilled product niche, focusing on the demands of a specific market segment(s). Thoroughly analyzed the likely market segment(s) and its expectations for the fictional brand. 3. Design a brand image for the campaign that fits the market niche on which the brand is focused. Develop a campaign theme to communicate that image to the target market. Weight: 25% Did not submit or incompletely designed a brand image for the campaign that fits the market niche on which the brand is focused. Did not submit or incompletely developed a campaign theme to communicate that image to the target market. Insufficiently designed a brand image for the campaign that fits the market niche on which the brand is focused. Insufficiently developed a campaign theme to communicate that image to the target market. Partially designed a brand image for the campaign that fits the market niche on which the brand is focused. Partially developed a campaign theme to communicate that image to the target market. Satisfactorily designed a brand image for the campaign that fits the market niche on which the brand is focused. Satisfactorily developed a campaign theme to communicate that image to the target market. Thoroughly designed a brand image for the campaign that fits the market niche on which the brand is focused. Thoroughly developed a campaign theme to communicate that image to the target market. 4. Outline a sample advertisement in which you illustrate both the campaign theme and brand image. Weight: 20% Did not submit or incompletely outlined a sample advertisement in which you illustrated both the campaign theme and brand image. Insufficiently outlined a sample advertisement in which you illustrated both the campaign theme and brand image. Partially outlined a sample advertisement in which you illustrated both the campaign theme and brand image. Satisfactorily outlined a sample advertisement in which you illustrated both the campaign theme and brand image. Thoroughly outlined a sample advertisement in which you illustrated both the campaign theme and brand image. 5. 3 references Weight: 5% No references provided. Does not meet the required number of references; all references poor quality choices. Does not meet the required number of references; some references poor quality choices. Meets number of required references; some references poor quality choices. Meets number of required references; all references high quality choices. 6. Clarity, writing mechanics, and formatting requirements Weight: 10% More than 8 errors present 7-8 errors present 5-6 errors present 3-4 errors present 0-2 errors present
Colorado State University Corporate Finance Application FIN 8 Presentation
Attached are the financial statements for Smith Company, Inc. Use the financial statements to calculate the attached ratio ...
Colorado State University Corporate Finance Application FIN 8 Presentation
Attached are the financial statements for Smith Company, Inc. Use the financial statements to calculate the attached ratios. Write a couple sentences interpreting the ratio.Calculate and interpret the following debt ratios: debt ratio, debt-equity ratio, and times interest earned.Calculate and interpret the following profitability ratios: operating profit margin, net profit margin, return on assets, and return on equity.Part B: Require Return for Capital Funding (Week 5 Milestone)Suppose that Smith Company is considering a new project. They are trying to determine the required rate of return for their debt and equity holders. See the information below:A 7.5% percent annual coupon bond with 20 years to maturity, selling for 104 percent of par. The bonds make semiannual payments. What is the before tax cost of debt? If the tax rate is 40%, what is the after-tax cost of debt?The firm’s beta is 1.2. The risk-free rate is 4.0% and the expected market return is 9%. What is the cost of equity using CAPM?Part C: WACC and Capital BudgetingCalculate the firm’s WACC (using 2018 numbers). (You will need to collect information on the long-term debt and common stock equity from the Balance Sheet. The firm has no preferred stock).Use the WACC to calculate NPV and evaluate IRR for proposed capital budgeting projects. Assume the projects are mutually exclusive and the firm has the money available to fund the project.Part D: AnalysisYou will must offer suggests to a senior financial manager and CFO on the proposed projects. Be sure to include a discussion of external funding and where it should come from if necessary and which project the firm should undertake. Prepare a presentation, a minimum of one slide for each part, summarizing your results. You should submit either an Excel or Word document showing your work for each part.See rubric for specific graded criteria. Be sure to cite sources if applicable. The CSU-Global Library (Links to an external site.) is a good place to find your sources. Format your entire presentation according to CSU-Global Guide to Writing and APA Requirements
Optimizing Organizations
750 WordsIt has been a year since the new CEO has been on the job, and the organization has seen sustainable growth. The f ...
Optimizing Organizations
750 WordsIt has been a year since the new CEO has been on the job, and the organization has seen sustainable growth. The former CEO came out of retirement to be elected the Chairwoman of the Board of Directors. At a recent meeting of the Board of Directors, the Chairwoman of the Board discussed the possible investment opportunities in the energy industry. She has asked you to prepare a case study on an energy company to establish if it is a good choice to include in the company’s investment portfolio. choose a company in the energy industry and prepare a case study that addresses the following points:Introduction: Including a description of the company, its industry, and its business context.Organizational analysis: Including the company’s leadership, market, operations, finances, performance, and regulatory environment.Critical incidents: Including any stories of the organization’s challenges or achievements. How did it overcome the challenges? How did it accomplish its achievements?Investment potential: Including any of its current issues that need to be addressed or its potential goals for growth.Recommendation: Including how the investment might help the organization to address its current issues or realize its potential for growth.Provide a reference list at the end of your case study of at least 10 academic Library articles and include in-text citations for the articles in APA format.
What is a DBMS? Briefly describe the components of a DBMS.
What is a DBMS? Briefly describe the components of a DBMS.
Describe a primary key, candidate key, secondary key, fore ...
What is a DBMS? Briefly describe the components of a DBMS.
What is a DBMS? Briefly describe the components of a DBMS.
Describe a primary key, candidate key, secondary key, foreign key, and a combination key. Use your imagination to provide an example of each key that
is not in the textbook.
What are entity-relationship diagrams and how are they used? What symbol is used for a relationship? What is an associative entity? Provide an
example. Note: For the purpose of this assignment, you may use an ERD not related to this specific case study
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