You will perform an environmental scan for your target company. Choose an organization according to the following:Current employerMost recent or former employerPlace of business that you have patronized or have been familiar with over a long period of time. Avoid choosing an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000® index may fit well, whereas firms in the Dow 30 Industrial index probably do not. The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future. Write a 1,050-word minimum environmental analysis in which you include the following: Determine how to create value and sustain competitive advantage using the environmental scanning strategy.Evaluate the company's external environment.Assess the company's general environment.Evaluate the organization's industry operating environment. Format your paper according to APA guidelines.

My company is eye production application. Create promotional strategy that includes at least three different mediums (print ads for billboard, magazine or newspaper ad; radio, direct mail, press release, transportation vehicles, etc.). It should include portions of your elevator pitch and a call to action for each of the three mediums. Note: in the final project, you will include costs of advertising through these mediums, you may want to capture that information now as you’re working through these items. Develop a 30-60 day calendar of when, where and how you propose the ads be dropped or positioned to reach your intended audience/target market. Resource: The 50 Best Marketing Strategies for Small Business

1. You have been offered an opportunity to interview for an internship with a company that is on your target list. The interview is on Wednesday at 10 AM on the north side of town. On Tuesday, you receive an offer from your top choice company to interview on the same day at 11 AM. The companies are 45 minutes apart by car. This is your dream opportunity; however, you have already made a commitment to the other company. What do you do?2. A student has been extremely busy trying to wrap up a project for his/her internship employer, so unfortunately the student has not devoted a sufficient amount of time toward the completion of his/her final paper. The final paper is due tomorrow and the student still has not finished the paper, but the supervisor of the internship has requested that he/she join the team out at a local restaurant to celebrate the finalization of the project. Faced with this dilemma, what should the student do?3. A student is selected as Class President and is scheduled to accept the position and speak to the entire student body on Friday. On Wednesday it is discovered that the student has not completed a self-study course requirement that is mandatory for all student senate representatives. The course takes a week to be completed. Given that the student has not started the coursework and will not be able to finish before the announcement on Friday, please describe what actions should be taken in order to resolve the situation.4. For the first time in many years the basketball team has made it to the championship game. In order for a player to be eligible they must have a “C” grade average. A few days prior to the game the coach learns that his two-star players have dropped below the required grade average. According to policy, they should be suspended from the team but, if they are suspended, they won’t play in the championship and the whole team is depending on them. What should the coach do?