connecting with customers thru social media

User Generated

znegunarteba

Business Finance

Description

Social media has changed the way that companies do business and interact with customers; it has also changed how customers interact with and provide feedback to companies. For this assignment, you need to identify one popular social media website and select a company that utilizes this site on a regular basis to interact with its customers. Then, write a 1-2 page paper that addresses the following:

  • Review the company's page on this social media site and explain how they use the site to provide customer service, respond to customer concerns, and highlight customer satisfaction.
  • Based on your review, provide an example of one situation where the company used the site to address a customer concern or complaint.
  • Finally, describe some specific ways that you would use social media to enhance customer service and improve communication with customers if you were in charge of customer service for the company.

Your submitted assignment should be proofread for correct spelling, grammar, and punctuation.

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Explanation & Answer

Attached.

Connecting With Customers through Social Media – Outline
Thesis Statement: To highlight a specific instance of the use of social media in real corporate,
this paper will evaluate the extent to which Amazon Inc. utilizes Twitter by reviewing its Twitter
handle, and explain the way they use the site to provide customer service, respond to customer
concerns, and highlight customer satisfaction.
I.

Review of Amazon’s Twitter page and explanation of how they use the site to provide
customer service, respond to customer concerns, and highlight customer satisfaction.

II.

An example of one situation where the company used the site to address a customer
concern or complaint.

III.

Some specific ways that I would use social media to enhance customer service and
improve communication with customers if I were in charge of customer service for the
company.


Running head: CONNECTING WITH CUSTOMERS THROUGH SOCIAL MEDIA

Connecting with Customers through Social Media
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Institution

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CONNECTING WITH CUSTOMERS THROUGH SOCIAL MEDIA

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Anonymous
This is great! Exactly what I wanted.

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