Description
Assignment Details
You recently graduated AIU and have been hired by the company chosen in your discussion. Your first task is to take a thorough view of the company’s existing operations and begin the formation of a business plan.
For the Capstone Project Unit 1 Executive Summary and Company Summary, complete the following tasks:
Executive Summary
Company Name
Mission Statement
- Business Goals
Keys to Success
- Ethical and Legal Issues
- Company Summary
- Company Ownership or Legal Entity
- Management Structure
- Products and Services
- Location and Facilities
Suppliers
- Service
- Financial Management
- The submission details are as follows:
- Based on your research, write succinct analyses of each of the items.

Explanation & Answer

View attached explanation and answer. Let me know if you have any questions.
Running Head: CAPSTONE PROJECT
1
Capstone Project
Student’s Name
Professor’s Name
Course Title
Date
CAPSTONE PROJECT
2
Executive Summary
Company Name: Samsung Electronics Co. Ltd
Samsung is a technology company that is in pursuit of industry leadership and worldwide
influence. It is thereby driven to maintain a competitive advantage against key technological
competitors such as Apple, Sony, Intel, Microsoft, and LG (Toma & Catană, 2021). The
competitive environment plays a key role in Samsung’s operations and technological designs,
and as such, the company is defined by high-quality standards and innovation rates.
Mission Statement
Samsung’s mission is to devote its talents and technology to creating superior products and
services that can be able to contribute to a better global society (Samsung)
Business Goals
Samsung’s goal is to create the future and inspire the world; the company is driven to
change the history and trajectory of human history. The company wants to be part of a future that
is promising by joining different groups of people through technology (Samsung)
In 2022 specifically:
•
The company is driven to earn a larger market share in smartphones through low-mid
range 5G capable models
•
Sell 1.52 billion smartphones
•
Stop the growth of Chinese rivals; Xiaomi, Oppo, and Vivo, which have been on an
upward trajectory.
•
Narrow the gap between Apple and Samsung in the US market
CAPSTONE PROJECT
•
Continue to expand horizontally through products such as wireless earbuds
•
Become known as an intelligent device company instead of a tech brand that appeals to
young generations through innovative experiences (Toma & Catană, 2021)
Keys to Success
•
The company has been able to dominate the global smartphone market share and has
maintained the ...
