American Intercontinential University Business Paper

User Generated

Uryc411

Business Finance

AMERICAN INTERCONTINENTIAL UNIVERSITY

Description

Assignment Details

You recently graduated AIU and have been hired by the company chosen in your discussion. Your first task is to take a thorough view of the company’s existing operations and begin the formation of a business plan.

For the Capstone Project Unit 1 Executive Summary and Company Summary, complete the following tasks:

Executive Summary

Company Name

Mission Statement

  1. Business Goals

Keys to Success

  1. Ethical and Legal Issues
  2. Company Summary
  3. Company Ownership or Legal Entity
  4. Management Structure
  5. Products and Services
  6. Location and Facilities

Suppliers

  1. Service
  2. Financial Management
  3. The submission details are as follows:
  4. Based on your research, write succinct analyses of each of the items.

Explanation & Answer:
5 pages
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

View attached explanation and answer. Let me know if you have any questions.

Running Head: CAPSTONE PROJECT

1

Capstone Project
Student’s Name
Professor’s Name
Course Title
Date

CAPSTONE PROJECT

2
Executive Summary

Company Name: Samsung Electronics Co. Ltd
Samsung is a technology company that is in pursuit of industry leadership and worldwide
influence. It is thereby driven to maintain a competitive advantage against key technological
competitors such as Apple, Sony, Intel, Microsoft, and LG (Toma & Catană, 2021). The
competitive environment plays a key role in Samsung’s operations and technological designs,
and as such, the company is defined by high-quality standards and innovation rates.
Mission Statement
Samsung’s mission is to devote its talents and technology to creating superior products and
services that can be able to contribute to a better global society (Samsung)
Business Goals
Samsung’s goal is to create the future and inspire the world; the company is driven to
change the history and trajectory of human history. The company wants to be part of a future that
is promising by joining different groups of people through technology (Samsung)
In 2022 specifically:


The company is driven to earn a larger market share in smartphones through low-mid
range 5G capable models



Sell 1.52 billion smartphones



Stop the growth of Chinese rivals; Xiaomi, Oppo, and Vivo, which have been on an
upward trajectory.



Narrow the gap between Apple and Samsung in the US market

CAPSTONE PROJECT


Continue to expand horizontally through products such as wireless earbuds



Become known as an intelligent device company instead of a tech brand that appeals to
young generations through innovative experiences (Toma & Catană, 2021)

Keys to Success


The company has been able to dominate the global smartphone market share and has
maintained the ...

Similar Content

Related Tags