They charge low prices because they use target costing for their viewers. One of the biggest advantage amazon.com has is its ability to sell books and other products at extremely low price with compromising the quality of its product or service. This advantage of Amazon.com quickly became one of its most important success factor.
ii) Broad selection Leveraging on the power of the internet, Amazon.com are able to provide its customers a wide selection of books and product. Unlike the traditional retailers that needs to stock up inventory in order to display out to the public, Amazon.com displays its goods through an electronic catalog without having to stock all that is displayed.
iii) Ease of Navigation Trying to revolutionize the shopping experience, Amazon.com was design with the intention of making the shopping experience as smooth as possible. Sub menus and links are placed neatly on the page. Promotional items were displayed at “catchy” or strategic places. All this allows the customer to navigate freely and easily in the website and also helps with the searching process leading to a better shopping experience.