MT 450 Purdue Global University Applying the Marketing Mix Paper

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MT 450

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Product Line #1 Sports Equipment: Winter sports (skiing, snowboarding, winter climbing, skating, ice hockey, etc.) and shoes Initial Winter Line: (1) Ski poles that convert to adjustable shock-resistant hiking poles with a push of a button. (2) Skis that become snow shoes. Retractable length and when a button is pushed, cleats descend. (3) Ski boots that adapt to sleet, ice, or snow and/or unstable terrain with retractable cleats and can even be used for golfing. Product Line #2 Sports Equipment: All other season sports: Sailing (and parasailing), surfing, tennis, golf, rock climbing (and indoor gym/parcourse, etc.) and footwear that fit those sports. Initial: Spring/Summer/Fall line: (1) Surfboards that have collapsible legs to convert to beach lounges.(2) Boat and parasailing sails that adapt to wind, rain, and temperature conditions. They come in sizes for standard craft (3) Tennis rackets that convert to racquetball rackets with a collapsible shaft that stays stable under any normal use impact conditions. (4) Hiking/walking shoes that are waterproof but breathable and elevate when thick mud or rain are detected. Product Line #3 Apparel: All sports clothing lines, starting with hats, helmets, vests, and jackets (male/female/youth lines). Initially: (1) Hats, (2) helmets, (3) vests, and (4) jackets (male and female lines): Fabrics and materials that adapt to the wearer’s temperature as well as the ambient temperature and that are sustainably made in the United Colors: red, navy, white, blue, black, green, grey-unless otherwise stipulated For adults and youth ages 10+ Children's products launch on June 6: Children 5–9 Free shipping over $50 2019: Customer Name and Contact Personal Details Blank, Mary Paceton Way Albany, NY 21058 Contact via email: marybl@gmail 24 Retired Karl Yanelli Rue Veneto IT 2220-229956 KarlY@mac 12 Family- 2 Youth Milan, email: Perris, Keith 20 Jackson Heights #424 Saginaw, MD 30193 Text to phone: 320-593-7629 Liu, Kim (Mr.) Ontario Way Montreal, Canada Email: kliu@gmail Has wife Product Line 1, 2, 3 (see far right Means of product product line #s 1awareness 3) and order # / item # Friend Order #3-22: Product #34592 Social media Order #3-23 Prod# 52555 53556 29503 Social media Order #3-24 Product #29945 #29946 Journalist --Has family-1 Press release 910 Youth? Steigel, Carla 17 Naval Way Santa Monica, CA 92106 Text to phone: 295-302-5103 unknown Habib, Ryan 422 2 Youths Crystal Way Dubai, UAE 230105 Email to: rhab4@mac Teldman, Dusty 875 Has wife Carlito Way Dallas, TX 29756 Email: Dteldman9@yahoo Order #3-25 Product #52555; #52668 Outdoor Sports Magazine Order #2-26 Product #30295 Social media Order #2-27 Product #52017 brother Order #1-28 Product #21876 Fox, Reyna 289 1 Youth, 1 husband Rio Trail Portland, OR 56378 Text to: 483-604-3920 Steson, Pia 124 1 Youth Parson Lane #48 Seviierville, Minn. 90457 friend Order #1-29 Product # 21876 Social media Order# 3-30 Product # 52555 Roberts, Steven Westford Rd. WA 333097 983-0211 Scuba magazine Order # 1-31 Product # 43466; #2366 Garrant, Barry Hiker 31 Silver Ridge Rd. #245 Telluride, CO. 76200 Text to phone: 743-944-3849 Ski Review Magazine Order #1-32 Product # 21876; #2589 Trichot, Stephanie 11 Rue de Bologna Apt. 35 Paris, France 112677-60133 Email: strichot3@mac Ski Review Magazine Order #1-33 Product # 43467 Shore Magazine Order #2-34 Product # 52024; 52023; 52022 Padesto, Nani 98 Farleigh Place #307 Montreal, Canada 938201 Email: npodes@yahoo Social media Order #3-1-35 Product #3493 cancel 3493... #29503 and 1 category..#43466 Dietrich, Wells 465 Farthing Way Kalispell, Montana 69230 Email: Dwells@msn brother Order #1-36 Product #12995 #2589 #21876 212 2 Youths, 1 wife Seattle, Text to: 655- Pazlishki, Bob 349 Sleepy Coast Road Pearl City, Hawaii 302199 Email: rpazlishki@gmail 2 Youths, wife Trante, Barbara 2 Gonondras Falls Rd. Wellington, Australia 3455699432 Email: dtrante@gmail Social media Order #2-37 Product #52024 #52022 Salinas, Peter 42 3 children Sails Cove Rd. Searah, Baja California 23019-99543 Email: psalinas@msn family Order #2-3-38 Product #66487 #29499; #29498 Smit, Penelope 32 Royalston Circle London, UK 2230198 Email: psmit@gmail social media Order #3-1-39 Product #29945 #21946 #2589 Lee, Parker 210 5 grandchildren 5th Ave. Suite 610 New York, NY 102955 Text to: 916320-6692 daughter Order #3-2-40 Product #29500 #29499 #29498 #12885 #12884 Santana, Fred Lake Front Drive Misquamicut, Rhode Island 31299 Text to: 401-444-0022 Water Sports Magazine Order #2-41 Product #52024 #52023 #52022 Tennis instructor Order #2-42 Product #47821 21 Lorens, Latisha 43 Echo Park Lane Madison, Wisconsin 58392 Text to: 307-472-5619 1 child, husband: Has own blog interior designer Category Winter All Season Apparel Number of Purchases 7 8 8 Number of youth purchases 12 Awareness Referral Social Media Press Release Magazine Number 7 7 1 6 See Pricing Tab to identify product Clothing - Reversable Weatherproof Down Vest, Male Large, Medium and Small Total Sale per transaction/ (not including tax); Payment method 2019 Date/ Quantity Ordered Color preferences/ Sizes Delivery pref. 4/1/2019 2 Blue and green /Medium UPS -2 day $124.00 Amex Clothing, 52555 - Hats, Merlino 4/3 wool- reversible, youth small. 1 Clothing, 53556- Hats, Merlino 1 wool- reversible, youth medium. 1 Clothing- Helmet, All sports, crash proof, Adult Large and large Youth blue small Youth red med. Adult black X-large UPS -1-day $32.46 expedite $35.50 $76.50 = Total: $144.46 VISA Clothing-29945 - Jacket, reversable waterproof down, female. Clothing 29946- Jacket, reversable waterproof down, youth large. 4/3 1 1 UPS 3 day Women's grey medium to back 354.00 Male black large porch only BOA Clothing, 52555 - Hats, Merlino wool- reversible, youth small. Clothing, 52668 - Hats, Merlino wool- reversible, youth small, Adult Large. 4/3 1 1 Mailbox- 4 $105.93 day UPS AMEX All Season Sports, 30295, Hiking walking shoes, women size 6-12 4/3 1 FedEx Women's Medium red expedite All Season Sports,52017, Surfboards, white blue stripes, blue white stripes, discontinued 4/4 1 Youth's White/blue stripes-small light Winter sports, 21876- Ski Boots Brown or Black with retractable cleats for golf. 4/4/2019 Brown men’s size US 12 UPS-3 day 225.78 MC 1 1 green Youth’s small 1 adult men’s med. Grey DCL-4 day $158.98 Diner's Club 176.40 VISA Winter sports, 21876- Ski Boots Brown or Black with retractable cleats for golf. 4/4/2019 1 1 Clothing, 52555 - Hats, Merlino wool- reversible, youth small. 4/4/2019 1 Winter sports, 43466, Snow Boards. Winter sports, 2366, snow board youth, smallmedium 4/4 1 2 Winter sports, 21876- Ski Boots Brown or Black with retractable cleats for golf. 4/5 1 1 set Winter sports- 43467Snowboards, women's medium adult. 4/5 1 All Season, 52024, Surfboard, Adult large...All Season, 52023, Surfboard, Adult medium...All Season, 52022, Surfboard, small youth. 4/6 1 convert. Adult large blue 1 convert. Adult med. white 2 convert. Sm. Youth’s -blue Apparel 29503- Helmet, Adult XL, 4/6 L and Winter sports, Snowboard, 1 Men's adult large 1 1 Winter, 12955, Skis, adult long..Winter 2589, Men's Ski poles. Winter sports, 21876- Ski Boots Brown or Black with retractable cleats for golf. 4/6 1 1 set 1 pair UPS 2-day $310.69 MC Youth's brown sm. Male-brown size 10 Youth's navy sm. Adult Med- Ultra 1 Youth's sm. 1 Youth's med. Men's black size 13 Men's black Women's blue med. Men's large grey large adult black Men's grey Adult long black Men's black Men's black size 11.5 UPS-2 day $32.46 Discover UPS 3-day $328.00 2@ 185.00 + 84.91 =$597.10 VISA FedEx-2 AMEX: day Leave $225.78 + at front $92.88 = desk $318.66 FedEx 4day Leave with front desk $328 VISA FedEx-2 day AMEX $359 $298 $210 $210 = $1,077 Tot. FedEx- 4 day AMEX $75 $76.50 $328.00 = Total: $479.50 - 75=$404.50 FedEx next day $378.75 $92.88 $225.78 = Total: $697.41 MC All Season, 52024, Surfboard, Adult large....All Season, 52022, Surfboard, small youth. 4/6 2 1 Two categories…All eason, 66487, Parasil and Tens…Apparel, 29499, helmet, youth medium…Apparel, 29498 Helmet, youth small 4/6 1 2 /1 adult : 1 white; 1 blue 1 white DCL: 5 day $359 x 2= $718 + $210 = Total: $928 Diner's Club FedEx: 4 day $235 + $42 x 2 =$84 +$36 = Total: $355 Discover 2 categories...All Apparel, 29945, 4/6 Jacket, female, large…All 1 Apparel, Jacket, Youth 2 Large…Winter, 2589, Ski and 1 hiking poles, men's FedEx: 3 1 women's blue day 1 Youth white, 1 youth grey; 1 men's grey $165 + $110 +110=$220 + $92.88 = Total: $477.88 AMEX 2 categories. Apparel, 29499, helmet, youth medium…Apparel, 29498 Helmet, youth small…winter, 12885, skis, youth long…Winter, Skies, youth short. 4/6 2 2 1 4 1 UPS 3 day 2 Youth large black to front 2 Youth medium grey desk 1 Youth sm. Navy 2 Youth long black; 2 long youth grey; 1 youth sm. grey 2 x $58.29; 2 x $42.00; 1 x 36.00 + 4 x $215 + 1 x 187.56 =Total: $1,284.14 MC All Season, 52024, Surfboard, Adult large...All Season, 52023, Surfboard, Adult medium...All Season, 52022, Surfboard, small youth. 4/6 2 2 2 UPS 4 day $359 x 2= $718+ 2 x $298 = $596 + 2x 210 = $420= Total: $1734 AMEX All Season, 47821, Tennis Rackets, Adult Medium. 4/6 1 UPS 3 day $65 Total VISA 1 white 1 white/ 1 blue; 1 red 2 Adult long-Grey 2-med. Aqua 2 youth white 1 Med. White Shipped date/ Delivery Issue Resolved Date: CSR contact date and confirmed: CSR initials/ Note escalation if problem date needed UPS- Shipped on 4/2/XX Delivery delayed; 4/4/ response DB; Arrived 4/5/DB Notified customer by confirmed arrival 4/5 email will arrive 1 day late due to weather. FedEx: Shipped on 4/3DB; Delivery confirmedDB 4/4/via text UPS Shipped 4/3; Delivery confirmed FT on 4/6 4/3/2019 DB 4/4 shipped KL; Arrived PT on 4/7 4/4 shipped KL;Arrive DB 4/9 4/4 shipped PT arrived: Arr. 4/7 PT Wrong color for Confirmed arr. PT on Youth item; Sent 4/9 and confirmed email confirming return shipped on 4/9/ resent color on 4/7 received by DR on 4/ with return envelope 11. 4/4/ shipped PT arrived: 4/6 FT 4/4 shipped PT; Arrived 4/6 FT 4/4 shipped PT – 1 med. 4/7 PT sent new Youth item damaged in Youth item with transit-PT –confirmed via return label for phone pic. damaged 4/9 DB confirm arrival of new and shipped return- confirmed return arrive 4/11 KL 4/5 shipped PT ; Arrived 4/7 DB Shipped 4/5 PT; Arrived Delivery was late due Confirmed arrival on 4/10 DB to weather4/10 and added a Customer contacted coupon to their email us; confirmed 1-day for $10.00 off next late arrival and order-DB reason. Followed up on arrival date. Shipped 4/6 FT; arrived 4/8 KL Shipped 4/6 FT; arrived 4/9 DB Shipped 4/6 FT; Arrived 4/7 PT Shipped 4/6 KL; arrived 4/11 DB DB: Call from PT_ Advised customer customer on 4/11 of shipment on 4/12. saying #52022 was PT-Confirmed arrival on slightly damaged in 4/14 (4/15 in Australia), transit. Sent photo of and shipment return on damage. DB Sent their 4/15- 2 day air. replacement with Returned #52022 prepaid box for arrived 4/17 return order to warehouse confirmed. dispatch to be sent out 4/12 2-day air Shipped 4/6 FT arrived 4/10 KL Shipped 4/6 KL; arr. 1 day late -4/10 KL Shipped 4/6 KL Shipped 4/6 KL arrived 4/10 KL Shipped 4/6 FT arrived 4/9 DB FedEx -delayed 1 day Sent follow-up email on due to weather; 4/9 DB; KL followed up emailed on 4/9 to with email on 4/10 to advise of delay DB assure delivery confirmed. 2019: Customer Name and Contact Personal Details Kaley, Tom 217 Peleton Ave. Claire, Wisconsin 20583 3 brothers Smith, Patty 64 Wipsbar Rd. Syvan Ridge, PA 58491 Means of product awareness Internet Product Line 1, 2, 3 and order # / item # Ex: -Product line 1Order # 1-01 Product # 12995; #2589 #12994; 12994 2019 Date/ Quantity Ordered 6/6 2 2 1 1 Sent to: R. Taylor LinkedIn 35 Willow Creek rd. Pottstown, PA 302910 Order # 2-02 Product #52023 #66486 6/6 1 1 Roberts, Penelope 32 Coral Ridge Dr. Apt. #221 Phoenix, AZ 95938 2 children over 10 Order # 3-03 Product # 29500; 21946; 34591 6/6 2 2 1 Gettis, Cora 664 Ponus Dr. # 288 Houston, Texas 69308 1 grandchild under Twitter 10 Order #3-04 Product #21943; 34588; 53555 52669 6/6 1 1 1 2 Order #2-05 Product #52024; #52023 6/6 3 1 Order #1-3-06 Product #4366 #2876; #29503 6/6 1 1 1 French, Mark Sent to: 327 Willow Street Sandra Portier Apt. # 559 Lafayette, 11 Biscayne Way LA 56930 Claremont CA 20129 YouTube Internet Clarence, William 83 Prefers black and Sister Poplar Court Claremont, grey for all apparel CA 22996 Magnatti, Mario 115 Kilby Lane Bethel, RI 02849 Wife, daughter under 10 Social media Order #2-07 Product# 52024; 52021 6/6 2 1 Darby, Daniella 2 Trentis Ridge Rd. Festin, Maine 10593 Brother Order #2-08 Product #30296: 47820 6/6 1 1 Fernandez, Raul 94 Darnell Street Serif, NJ 02843 Dad Order #2-09 Product #66485 6/6 1 Feruk, Pashani 1 sister 401 Canton Circle Albany, NY 10493 Family Order #3-010 Product #47822; 30295 6/6 1 1 Sendai, Tai 20 Brookside Rd. Apt. 412 Milton, CT 02947 Not sure Order #1-011 Product #12995; 12994 6/6 1 1 Chadva, Iryana 2 girls under 9, 1 509 Sandalford Drive Las boy over 10 Vegas, NV 83026 Friends Order #2-012 Product #52023; 52021; 52021; 52023; 52024.; 6/6 1 1 1 2 1 Neiman, Justin 113 Pery St. Galatin, ID 80328 Social media Order #2-013 Product #47820: #47822 6/6 1 1 LinkedIn Order #2-014 Product #52024; #30295 6/6 2 1 Twitter Order #2-015 Product #52024 6/6 3 Order #1-016 Product #4366; #2366, #4367 6/6 1 2 1 Order #2-017 Product #30295; 30294 6/6 1 1 Retired 1 boy 10+ Ru, Martha 33 Blue Dolphin Way San Diego, CA 92683 Caberwol, Pete Coral Sands Street Sanford, FL 33027 552 Pepper, Tanaya 52 Avenida Palapa Apt. #116 Santiago, Chile 1038291 Stewart, Micha 707 Wheeling Avenue Dayton, OH 22194 Prefers delivery on Sister Sat. Mother Sergio Delano 4 children 3 boys 1 Friends 16 Valle Inclan girl 10+ Valparaiso, Chile 0129587 Order #1-018 Product 6/6 #12995; 12994; 12885; 1MBL; 1 12884; 2589; 2590; 21589; WMB 21588 3 -YLG; 1YSR; 1MBL; 1 WB; 3-YG; 1YSR Petris, Tamara 11 Helliskier Peters Rd. Apt. #221 Montreal, Canada 22376 Friends Order #2-019 Product #52024; #52023 6/6 1 1 Nu, Renee sister 727 Long Shoals Rd. Bueford, Michigan 77320 6/6 1 Ferrer, Julio 33 West Ave. Apt. # 771 Ontario, Canada 22999 Mother: Order # 2-020 Lia Petra Product #30295 219 Haliford Dr. Houston, TX 29183 wife and 2 children Colleagues at Order #3-021 Product under 10 work #34592; 29500 6/6 1 2 Kalandra, Susan 440 Southern Blvd. Austin, TX 555923 Twitter Order #2-022 Product #66487 6/6 2 Figuroa, Pere Scuba diver and 22 Tides Lane Monterrey, snow skier Mexico 2212-9966 Internet searchWebsite Order #2-023 Product #52024; 52023; 52022; 52021 6/6 2 Adult L 2Adult M; 2 Y-sm. 1 Child Kelley, Ian 66 water and snow Surf Court Los skier Angeles, CA 99993 Website Order #1/2-024 Product #12995; 12994; #29503; #29502 6/6 1 1 1 1 Jones, Mary 220 Walton Rd. Mobile, AL 33420 Linkedin Order #2-025 Product #52024 #66487 #30295 6/6/2019 1 1 1 Carnes, Sylby 1 girl 10+ 410 Lamante Ridge Dr. Brisbane, Australia 28404 Friend and YouTube Order #2-1-3-026 Product #47820; #4366; #4367; #2366; #29503; #29502; #29499 6/6 1 1 1 1Y 1 1 1 youth Antrasenas, John 109 Surfer/snowboarder Twitter Basil Way Secaucus, NJ 01225 Order #2-027 Product #52024 #29503 6/6 2 1 Koefod, Terry 29 3 boys 10+ Janis Road Bismark, ND 44291 Order #1-028 Product # 21876; 21877; 21878 6/6 1 1 1 Striatus, Jaipur 225 Candle Avenue Calgary, Canada 28844 1 daughter under 10 Twitter Order #3/2-029 Product #29498; 47823; 47821 6/6 1 1 1 Wortheim, Karn 990 Ferris Street Perth, Australia 29403 2 girls under 10 Neighbor Order #3 -030 Product # 29946;34592;#21944; #21944 6/6 1 1 2 Co-workers Order #1 -031 Product # 21876; 21877; 21878; 21878 6/6 1 1 2 Website Order #1/#2 -032 Product 6/6 number #12995; #12994; 1 52022; 52021 1 1 1 Analatti, Bart 329 East Ave and 28th Street Apt.# 418 Chicago, IL 62300 Kaepernick, Rihanna 26 Ocean Drive Tampa, FL 03392 Scuba and snow skier Delivery pref. Color preferences/ Sizes Carrier: UPS; FEDEX; DCL UPS 4 day to 2 black skis and poles, 1 sender add. grey skis and poles 1 Blue/white stripes 1 white med. 2 Navy 2 Navy 1 grey med. 1 blue 1 grey 1 blue 2 navy 3 large white with blue stripes; 1 med. White with blue stripes 1 Black 1 Black 1 Black 2 large white with blue stripes; 1 blue with white stripes Size 10 4 3/8 grip 1 large blue Shipped date/ Total Sale per Delivery confirmed: transaction (not CSR initials/ date including tax); $943.26 black 6/06 PT shipped/ $427.88 grey = total: arrived 6/10 PT $1,371.14 AMEX Home address 2day FedEx $298 + $289 = Total 6/06 shipped $587- Visa DB/arrived 6/8 DB Home add. 4 day UPS $116.58 + $220 + 6/06 shipped DB/ $52 =Total: $388.58 arrived 6/10 PT Diner's Club UPS 4 day to sender add. $84 + $26 + $32.46 + Sent 6/06 DB; $41.85 = Total: Confirmed arrival KL $184.31 MC 6/10 FedEx- 3 day to sender add. $1077 + $298 = Sent 6/06 PT; Arrived Total: $ 1375 AMEX 6/9 PT 3 day UPS Sender $328 + $225.78 + add $76.50 = Total: $630.28 AMEX 2-day FedEx to sender add. Sent 6/06 PT; Arrived 6/9 PT $718 + $155 = Total: Sent 6/06 PT $873 VISA 3 day UPS to: Ted $189 + $78 = Total: Darby 214 $267 Discover Guarian's Way Cincinnati, OH 49605 Note: 4 day UPS to Total: $389 MC sender add. Sent 6/06 DB; arrived 6/9 PT Sent 6/06 DB; arrived 6/10 PT 1- sm. 4 1/4 grey 1 brown size 6 1 black adult-long 1 blue adult med. 1 youth large blue with white stripes; 2 child's white with blue stripes; 1 adult med. White with blue stripes; 1 adult large blue with white stripes. 5 day UPS t sender $48 + $158.98 = add. Total: $206.98 MC Sent 6/06 DB; arrived 6/11 DB 4 day UPS to sender add. $378.75 + $335 = Total: $713.75 Visa Sent 6/06 KL; Arrived 6/10 PT UPS 3 day to sender add. $298 + $310 + $298 Sent 6/06 DB; arrived + $359 + = Total: 6/9 6/9 PT $1,262.00 AMEX 1 large 4 1/2 grip grey; UPS 2 day to 1 Youth large 4 1/4 black sender add. $78 + $48 = Total: $126 VISA Sent 6/06 PT; Arrived 6/8 DB UPS 5-day to 2 white with blue stipes; sender add. 1 brown women's size 10 $718 + $158.98 = Sent 6/06 PT; Arrived Total: $876.98 AMEX 6/11 DB FedEx overnight to $1077.000 Total MC Sent 6/06 PT; Arrived 3 blue with white stripes sender add. DB 6/9 DCL 4-day shipping $1026 total AMEX Sent 6/6 by PT arrived 1 day lateContacted customeradvised by DCL DCL 2-day shipping $280.98 MC Sent 6/6 by KL; Arrived 6/8 DB 1 navy 2 grey 1 aqua 1 brown size 10 1 brown size 6 1 Men's black; 1 DCL- 4-day Woman's Blue; 3 youth shipping long green; 1 youth small blue; 1 Men's black; 1 Women's blue; 3 Youth L green; 1 Youth Sm. red 1859.49 AMEX Sent 6/6 by DB; arrived on 6/10 KL DCL 3-day shipping 580 AMEX Sent 6/6 PT; arrived 6/10 DCL delayed KL UPS 3 day to other 158.98 MC add. Sent on 6/6 DB arrived 6/9 PT DCL 2-day Sent on 6/6 PT-DCL advised 1 day latearrived 1 day late on 6/10 KL 1 Blue white stripes; 1 white w/blue stripes 1 W brown size 7 178.58 AMEX 1 medium; 2 Youth L FedEx overnight to 470 VISA 1 small grey; 1 sm. green sender add. Sent on 6/6 PT 2 Blue w/white stripes; 2 white w/ blue stripes; 2 Y-sm. blue with white stripes; 1 Child blue w/white stripes DCL-3-day 1889 AMEX Sent on 6/6 PT; Confirmed arrival 6/9 PT FedEx. 2-day $855.12 VISA Sent on 6/6 PT; Arrived 6/8 DB UPS 5 day 737.98 MC Sent on 6/6 DB arrived 6/11 DB 1 M-black; 1 W- Grey; 1 A-Extra L black; 1 A- Med. Blue 1 L White with blue 1 sm. Grey 1 pair size 7.5 DCL 4-day shipping $1,102. 37 VISA 1 --4 1/2 grip-navy 1 navy 1 grey 1 youth ultra aqua 1 L navy 1 med. Grey 1 youth grey Sent on 6/6 Shipper DCL called - late by two days-arrived 6/13 KL 1 L blue with white stripe; 1 Med. white with blue stripe; 1 grey UPS 3 day 794.5 MC Sent on 6/6 KL arrived 6/9 DB $225.78 x2 + $125.91 = $577.47 Diners Club Sent on 6/6 KL arrived 6/11 DB DCL 5 day $36 + $36 + $65 = $135 VISA Sent on 6/6 PT; DCL 5 day $189 + $62 + $95 + $95= $441 VISA Sent on 6/6 KL UPS 3 da $225.78; $225.78; $125.91; $125.91 AMEX Sent on 6/6 KL arr. 6/9 DB UPS 3 day $378.75 + $335 + $210 + $155 = $1078.78 Sent on 6/6 KL arr. 6/9 DB 1 size 10 brown; 1 size FedEx 3 day 9.5 brown; 1 youth black size 7 1 Y white; 1 Y med. white; 1 Med. Blue 1 L black 1 L green 2 sm. green 1 size 11 brown; 1 size 8.5 brown; 2 Y brown 1 L navy; 1 med. green; 1 Sm. blue with white stripes; 1 child white with blue stripes CSR contact date and problem Issue Resolved Date: Note escalation if needed DCL responded on 6/11 that due to weather arr. late- DB DB advised customer on 6/9 of delay, sent coupon for $15 off; confirmed arr. DB on 6/10 Customer advised wrong color arrived- 6/9 PT-Sent advisory to customer and coupon for $10 off 6/7 DB Arrived - Wrong sizereq. sm., med. sent out Customer advised wrong color arrived- req. brown, black arrived -will accept this color- sent coupon for $10 off next purchase on 6/9 PT 6/10 confirmed arrival KL Loss due to wrong sizecheck with dispatch Customer emailed to say they wan t more color options. DCL transport problems Advised customer on 6/7 of late arrival for 6/13 Followed up with free discount coupon on 6/7 for $30 off next order. Contacted on 6/13 apologized and confirmed arrival in good order-KL Customer called on 6/11 to Customer not happy with say products never arrived (by delay- Confirmed arrival on 10 p.m). Called DCL -going t 6/13 late arrival at 8 pm-KL be late due to weather arr. offered her coupon but not 6/13-called Customer to interested. advise-PT DCL called to say mechanical problems arriving 1 day lateadvised customer-PT Customer called in to see if there were any other colors-wants dark green. Confirmed late arrival on 6/12-DB Pricing by Product line (1-3) Product #/ Type/Size Colors: red, navy, white, blue, black, green, grey-unless otherwise stipulated Winter Sports (1) 43466 Men's- Adult large 43467 2366 2365 Women's-med. Adult Youth's med. Youth's small Snowboards: Ultra-aqua; navy; grey with logo: Convert to bench with collapsible legs Ski Boots: Brown/Black with retractable cleats for golf Ski Poles (convert to hiking poles) Skis (conv. to snowshoes) All Season Sports(2): Surfboards: (without lounge) 21876 sizes 9-14 Men's 21877 sizes 6-12 Women's 21878 sizes 6-9 Youth's med./large 21879 sizes 3-5 Youth's small Men's 2589 Women's 2590 Youth's large 21589 Youth's small 21588 Child's ages 5-9 21587 Adult-Long 12995 Adult-Medium 12994 Adult-Short 12993 Youth: Long 12885 Youth: Short 12884 Child's ages 5-9 12883 52019 52018;52017 White/blue stripes; Blue, white stripes Discontinued Discontinued White/blue stripes; Blue, white stripes Surfboards-Convertible to lounge Hiking/Walking shoes (brown or black): faux leather/waterproof/breathable- Weather auto-adjusted height Hiking/Walking shoes 52024 Adult's large 52023 52022 52021 30296 Adult's med./Youth med-large Small (Youth's) Child's ages 5-9 Men's sizes 9-14 30295 Women's 6-12 30294 Hiking/Walking shoes Sails: Wind resistant, waterproof: See standard 66478; 66479; colors 66480 Parasails/dual use for tents 66485; 66486; 66487 Youth's large; med., sm. large; med., sm. 47820 Tennis rackets (converts to racquetball) All Apparel (3) Hats: Merino wool-reversible Helmet: All sports- crash proof Jackets: Reversible waterproof down Vest: Reversible waterproof down 47821 47822 47823 Adult Large-4 1/2 grip; 4 3/8 Adult Medium 4 3/8 Adult Small (Youth's large) 4 1/4 Child's ages 5-9 52668 52669 52670 52555 53556 53555 29503 29502 29500 29499 29498 29946 29945 21946 21944 21943 34592 34591 34590 34589 34588 Adults' Large Adult's medium Adult's small Youth's sm. Youth's med. Child's ages 5-9 Adult's Extra-Large/Large Medium Adult Small/Youth large Youth's medium Youth's small Male Female Youth's large Youth's sm. Child's ages 5-9 Male-large,med.,small Female-large-med.,small/Youth large Youth's med. Youth's sm. Child's ages 5-9 Price per item $328 $328 $185 $84.91 $225.78 $225.78 $125.91 $84.91 $92.88 $85.99 $45.91 $35.91 $32.90 $378.75 $335.00 $292.00 $215.25 $187.56 $120.00 $359 $298 $210 $155 $189 $158.98 $122.00 $458 L; $350 M; $220 Sm. $ 389 L; $289 M; $235 Sm. $78 $65 $48 $36 $46.85 $41.85 $37.89 $32.46 $35.50 $32.00 $76.50 $64.87 $58.29 $42.00 $36.00 $189 $165 $110 $95.00 $84.00 $62 $52 $32 $28 $26
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1

Applying Marketing Mix

Student Name
Lecture Name
Course
Date

2
Applying Marketing Mix

Production Selection

Adaptive Sports Global (ASG) is a new player in the market for athletic apparel and
equipment. The firm offers three brand portfolios. I have selected youth hiking/walking
footwear from the 3 product lines to examine the company's current marketing mix. The
firm's hiking/walking footwear falls under its second product category.

The existing marketing mix of the ASG hiking/walking shoes

A marketing mix is a technique for comprehending the numerous elements that may
affect a consumer's choice to purchase a product. The marketing mix's four components are
product, price, promotion, and place. The hiking or walking shoes are the merchandise in this
particular scenario. They are meant to be waterproof and capable of breathing and rising
when they sense rain or thick fog. The ability of the ASG shoes to detect variations in the
weather has been utilized ...


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