Writing a report regarding a marketing discussion

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Business Finance

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‘Using examples from various companies or organisations to support your discussion, critically examine the notion that “marketing makes a positive contribution to the common good and marketers are serious about environmental stewardship.” Explain economic, legal, and ethical issues that may impact on marketing in addressing the common good and environmental stewardship.

Please have a look on the uploaded files, specially the structure. Assessment should be according to that structure. And this is going to upload into Turnitin. So the similarity should be strictly less than 10%. And also the word count is 2000. Referencing method is Harvard.

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Explanation & Answer

Attached.

Tile: A Report Regarding a Marketing Discussion
Name:
Course:
Institution:
Date:

Table of Contents
Introduction ………………………………………………………………………..2
Economic Issues……..…………………………………………………….……….4
Legal Issues………………………………………………………………………...4
Ethical Issues………………………………………………………………………..5
Conclusion………………………………………………………………………….7
References………………………………………………………………………….9

1

Introduction
Bah and Fang (2015) defines an environment in the business context as a set of
external/internal conditions and the market forces that have the ability to influences the
operations of the business/organization. In this case, the environment surrounding a business
include; the customers, the competitors, the government, technology, climate and economy
among others. Environmental stewardship as the responsible use of the environment which is
achieved through conservation and sustainable practices (Bansal, Gao & Qureshi 2014). In this,
there exist three types of environmental stewards which include, the doers, the donors, and the
practitioners. The doers assist in taking action. For example, the doers in the oil manufacturing
company who happen to have some of its pipes leaking, doers will volunteer to go and clean up
the leaked oil from the environment. Donors are those who assist in financing the cause and in
most cases they are the government agencies. The last category is that of practitioners. These are
the individuals who work out to steer the stakeholder groups or the government agencies to
finance the action. In most cases, organizations and their marketers can fall under any of the
three categories. Sometimes, the markers may volunteer and take an action of cleaning up the
environment. In other cases, marketers may finance the action, or they may steer the government
agencies to finance the action of cleaning and to maintain the environment. Bah and Fang (2015)
argue that marketers and their organizations achieve environmental stewardship through the
application of corporate social responsibility (CSR). CSR is all about the commitment of the
organization to conserve the environment through the application of acceptable moral values in
the community where the organization contributes both economically and socially to the social
development, promoting the quality of life to its workers and their families while at the same
time ensuring environment conservation for the wellbeing of the entire society (Carroll 2015).

2

For an organization to be socially responsible, it must be concerned about the people, the society,
and the condition with whom and where it operates its business in. In its most essential frame,
socially responsibility showcasing is engaging is those activities impact positively to the
organization's partners, including workers, customers, and investors (O’Brien 2009). The
primary duty of marketers in this viewpoint is to impart the organization’s choices that will
affect different groups of people with which they interact with Noteworthy, the customers always
have the privileges to choose which organizations will succeed or fail. The markets have a
noteworthy obligation to make sure that...


Anonymous
I was struggling with this subject, and this helped me a ton!

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