Based on the material covered in this chapter,
what questions would you ask the firm’s founders before
making your funding decision? What answers would
1. What is best in the long term?
making a big decision, thinking beyond the “right here, right now” is a
vital first step toward avoiding a big stumble. “It's easy to make
decisions based on what's [simple] at the moment or what makes my ego
feel good. B
2. What is the return on investment?
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