Using Table 3.2 on page 38 as a thinking guide, elaborate on the research problems for Applications & Problems #1 a through g on p. 46. Support your claims with examples from required material(s) and/or other scholarly resources, and properly cite any references.Applications & Problems #11. Given the following decision problems, identify the research problems: a. What pricing strategy to follow for a new product b. Whether to increase the level of advertising expenditures on print or online.c. Whether to increase in-store promotion of existing products d. Whether to increase training for frontline service providers e. Whether to change the sales force compensation package f. Whether to change the combination of ticket price, entertainers, and security at the Indiana State Fair g. Whether to revise a bank’s electronic payment serviceTable 3.2

Identify and describe in detail the fundamental source of the marketing problem or opportunity, decision problems arising from the marketing problem or opportunity, and possible research problems for each of the three scenarios (a, b, and c) under Applications & Problems #4 p. 47.The paper must be two to three pages in length and formatted according to APA style. You must use at least two scholarly resources other than the textbook to support your claims and sub-claims. 4. In each of the following situations, identify the fun- damental source of the marketing problem or oppor- tunity, a decision problem arising from the marketing problem or opportunity, and a possible research problem.a. Cool Pool Supply is a manufacturer of swimming pool maintenance chemicals. Recently, a mal- function of the equipment that mixes anti-algae compound resulted in a batch of the product that not only inhibits algae growth but also causes the pool water to turn a beautiful shade of light blue.b. The MBA director of a local college recently extended offers to 20 promising students. Only five offers were accepted. In the past, acceptance rates have averaged 90%. A survey of non- acceptors conducted by the director revealed that the primary reason students declined the offerwas their perception that the college’s courserequirements are too \restrictive." c. Chocoholic Candy Company has enjoyed greatsuccess in its small regional market. Manage- ment attributes much of this success to Choco- holic’s unique distribution system, which ensures twice-weekly delivery of fresh product to retail outlets. The directors of the company have in- structed management to expand Chocoholic’s geographical market if it can be done without altering the twice-weekly delivery policy.

Complete Application and Problem #2 Bentley Foods, Inc. on page 412. The paper must be two to three pages in length and formatted according to APA style.2. Bentley Foods, Inc., a large manufacturer of frozen foods, has developed a new line of frozen pizza. Management has agreed to begin producing and market- ing the new line if at least 15% of the population would prefer the pizza over other frozen pizzas currently available. To determine preferences, a sample of 1,000 consumers was obtained; 172 indicated that they would prefer the new product over existing brands.a. State the null and alternative hypotheses. b. Compute the standard error of the proportion.c. Calculate the z-statistic. What is the probability of obtaining this value of the z-statistic if the null hypothesis is true?d. The research manager for Bentley Foods is comfortable using the .05 significance level. Should the null hypothesis be rejected?e. At this significance level, what is the critical sample proportion ?