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Week Four Introduction
This week we'll examine more about the Christian mindset and willingness to do whatever we are
asked. The story of the rich young ruler was not put into the Bible to suggest failure, but it was
provided for us to learn from his mistake. As we evaluate methods for determining our own
personality masks, we'll also learn methods for ensuring Christian principles in our relationships and
critical thinking - all of which are essential for our striving for Christian excellence.
Learning Activity #1: Week Four Devotional
Applying perspectives throughout our learning process is an important aspect for recognizing and
pursuing personal Christian development. Each student guide begins with a devotional that applies to
the learning objectives and activities for that week. Read the devotional for the current week.
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Principles of Marketing
Product description with feature and benefit analysis
This section of your marketing plan has THREE parts, both of which ...
Principles of Marketing
Product description with feature and benefit analysis
This section of your marketing plan has THREE parts, both of which are required.
Part One - Product Description
Describe your product or service concisely, but specifically, in no more than three (3) double
spaced pages and written in formal business style. The most important requirement for this
assignment is that after reading it your instructor has a clear understanding of your
product/service/non-profit, what it does for the consumer and how it works or functions.
This is NOT a sales pitch. Do not use this section to promote or advertise your product.
Product descriptions which do so will be penalized in grading. Rather, this is a factual and
objective description of your product. Some information you typically include:
The name of your product
What it does
How it works (functionality).
What it looks like
Key design elements
What makes it special or unique
Note: for services you should adapt the above list to fit an intangible product. Your
concentration will be what services you provide for your customers. The product i chose to write about is Teen Tracking Driving Device Example:
Product Description with Feature and Benefit Analysis
NOTE: This example is for a dog training device called Invisible Leash. Your description and
FAB chart may vary depending on your product or service. Note the formatting and double
spacing.
Problem
The active dog owner has a number of options when selecting a dog training or containment
system that best fits their needs. Do they want a physical leash? Are they concerned about harming
the dog? Is the product as mobile as they are? Dog owners want the comfort of knowing that
wherever they are, they can still have control of their dog. They want to jog at the park and take
their “best friend” on trips with them. To this end, we believe that although the many invisible
fences available fulfill a niche on the market, research suggests that our product is better equipped
for a mobile, active person.
Team Dog Collar recognizes that our product will not replace the traditional leash.
Therefore, we will focus our promotion on people with active lifestyles, early adopters and
“techies”. Since we are a providing a unique product in a broad market, direct competition is
limited. “Invisible Leash” will, however, be up against higher end pet products that compete for
the consumer’s pet related discretionary dollars.
The specifications of The Invisible Leash, such as weight, quality, and ease of use are of
prime importance to our customers. Our customers are active people and want a small, sleek,
quality device that will fit into their active lifestyle.
The Invisible Leash will be of top quality, in workmanship and choice of materials. The
product will not be limited due to the nature of the building materials. Product quality control
will be implemented from the initial design of the product to production. The Invisible Leash
will have a product warranty on all parts and labor.
Product Functionality and Design
The product consists of two components. The human element is a phone-sized unit that
functions as the control and the pet attachment is an electronic collar similar to those employed by
existing pet management products.
The control unit offers settings that allow the owner to set
the “roaming distance” and the desired reinforcement,
either a sound or, for more stubborn breeds, a mild electric
shock. The control unit can also be set for an audible tone
or vibration. When the pet strays more than the proscribed
distance the unit signals the collar, executing the
reinforcement and alerting the owner.
Both units are available in a number of colors and sizes to fit any breed and compliment
the owner’s personal style. We also offer a smart phone app that tracks the use of the unit, how far
the dog has traveled in a day and other functionality that might be typically expected in an app. It
is compatible with most major platforms, including many tablets.
Invisible Leash is, of course, a product both newly designed and new to the consumer.
Consequently, there are limited current issues of any significance with regard to product
performance, customer satisfaction, market presence, or warranty concerns.
Team Dog Collar has completed the design of Invisible Leash and is in the process of
securing patents for both the design of the overall product and for the EPROM that contains the
firmware used in the core functionality. Additionally, the product name has been Trademarked and
the tag line “The Only Thing Visible About Invisible Leash… Are The Results” has been
copyrighted.
The core competency of the company and its staff is sales, marketing, and product
innovation. Consequently, most other functions have been contracted to third party providers.
Manufacturing will be outsourced to a Mexican firm, Matamoras Electronic Manufacturing, who
has significant experience in small item consumer electronics. The firm has a good reputation for
quality and there is substantial American investment and oversight. MEM is also equipped to
package the product on sight.Part Two - Features and Benefits
You will find an in-depth introduction to features and benefits in Module Three. You MUST
read this before attempting this assignment.
Using a chart, similar to the one in the example below, list no less than FIVE features of your
product with at least TWO customer benefits for EACH of the features.
Feature and Benefit example
Invisible Leash Feature and Benefit Table
Feature Benefit
Audible signal Unique sound notifies owner
Trains dog to unique sound
Phone app Owner can customize training program
Matches human fitness apps
Weather/water proof Swim and sports safe
Ideal for hiking and outdoor sports
Adjustable range Adaptable for different dog behaviors
Ideal for dog parks and other outdoor
venues
Shock proof Perfect for active sports dogs
Will not need replacing
Attaches to existing collar Saves the owner money – does not need a
new collar
Can be used on more than one dog
Part Three: SMART Objectives
You can find a detailed description and instructional content on SMART objectives in Module 2.
You are required to create no less than four (4) SMART Objectives for your product or service.
1. Grow sales by our Website and current retailers by 20% in calendar 2018
2. Add 200 new members to our loyalty club by November of 2018
3. Hold our first annual dog rescue fundraiser in November 2018 with no less than 500
attendees
4. Launch Doggie Birthday promotional campaign in February 2018 (free snacks for people
and dogs)
5. Conduct awareness surveys in January 2018 And December 2018 to measure marketing
effectiveness
company selection and sources
There are three written assignments in the course, in which you will use the same organization to analyze the culture and ...
company selection and sources
There are three written assignments in the course, in which you will use the same organization to analyze the culture and make recommendations. Therefore, it is essential you start to think now about your company selection.Consider selecting a company for which you or a family member works. You might also choose a civic organization. To ensure your selection sets you up for success in all three assignments, be sure that your company:
is one with which you are familiar and from whose internal processes, of which an outsider would be unaware, you can draw
has true issues that need to be resolved
allows for realistic and enforceable solutions for the organization to be successful
To find more company information, you can access the Nexis Uni database through Strayer University Library: https://advance-lexis-com.libdatab.strayer.edu/api/page/nexisuni-business/?primaryipauth=true&context=1516831 INSTRUCTIONSTo complete this assignment, use the provided text box in which you:1) Identify the company that you want to research for the three written assignments in the course.2) Describe the organizational issue in your chosen company.
3) Explain why the issue hinders organizational efficiency
Rasmussen College Information Systems and Emerging Healthcare Technologies Discussion
Analyze data from information systems and emerging healthcare technologies to guide decision making and clinical reasoning ...
Rasmussen College Information Systems and Emerging Healthcare Technologies Discussion
Analyze data from information systems and emerging healthcare technologies to guide decision making and clinical reasoning.
Scenario
You recently began a new job providing triage services for a virtual MD service specializing in mental health services for clients presenting to emergency departments in rural settings. As part of the online orientation, you must view online assessment videos and complete a triage list for the healthcare provider on call.
Instructions
Click on the links below to watch these assessment videos.
Anxiety
Mental Status Exam (Neurocognitive Disorder)
Schizophrenia
Mild Cognitive Decline
Depression
Using
, develop a triage list ranking each client in order of priority for treatment based on safety.
Support each choice with rationales and evidence to convince the physician that your decisions are correct and exhibit appropriate clinical reasoning.
I have an Accounting case study that consist of seven financial stament questions.
I have an Accounting case study that consist of seven financial stament questions. Below, I have attached the document wit ...
I have an Accounting case study that consist of seven financial stament questions.
I have an Accounting case study that consist of seven financial stament questions. Below, I have attached the document with the questions along with Target case study pdf document you will use in order to complete the assignment.
12 pages
Soap Notes 8
Subjective (S): The 21-year-old patient was admitted to the hospital’s emergency department after overdosing on Paraceta ...
Soap Notes 8
Subjective (S): The 21-year-old patient was admitted to the hospital’s emergency department after overdosing on Paracetamol in an attempted suicide. ...
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Most Popular Content
Principles of Marketing
Product description with feature and benefit analysis
This section of your marketing plan has THREE parts, both of which ...
Principles of Marketing
Product description with feature and benefit analysis
This section of your marketing plan has THREE parts, both of which are required.
Part One - Product Description
Describe your product or service concisely, but specifically, in no more than three (3) double
spaced pages and written in formal business style. The most important requirement for this
assignment is that after reading it your instructor has a clear understanding of your
product/service/non-profit, what it does for the consumer and how it works or functions.
This is NOT a sales pitch. Do not use this section to promote or advertise your product.
Product descriptions which do so will be penalized in grading. Rather, this is a factual and
objective description of your product. Some information you typically include:
The name of your product
What it does
How it works (functionality).
What it looks like
Key design elements
What makes it special or unique
Note: for services you should adapt the above list to fit an intangible product. Your
concentration will be what services you provide for your customers. The product i chose to write about is Teen Tracking Driving Device Example:
Product Description with Feature and Benefit Analysis
NOTE: This example is for a dog training device called Invisible Leash. Your description and
FAB chart may vary depending on your product or service. Note the formatting and double
spacing.
Problem
The active dog owner has a number of options when selecting a dog training or containment
system that best fits their needs. Do they want a physical leash? Are they concerned about harming
the dog? Is the product as mobile as they are? Dog owners want the comfort of knowing that
wherever they are, they can still have control of their dog. They want to jog at the park and take
their “best friend” on trips with them. To this end, we believe that although the many invisible
fences available fulfill a niche on the market, research suggests that our product is better equipped
for a mobile, active person.
Team Dog Collar recognizes that our product will not replace the traditional leash.
Therefore, we will focus our promotion on people with active lifestyles, early adopters and
“techies”. Since we are a providing a unique product in a broad market, direct competition is
limited. “Invisible Leash” will, however, be up against higher end pet products that compete for
the consumer’s pet related discretionary dollars.
The specifications of The Invisible Leash, such as weight, quality, and ease of use are of
prime importance to our customers. Our customers are active people and want a small, sleek,
quality device that will fit into their active lifestyle.
The Invisible Leash will be of top quality, in workmanship and choice of materials. The
product will not be limited due to the nature of the building materials. Product quality control
will be implemented from the initial design of the product to production. The Invisible Leash
will have a product warranty on all parts and labor.
Product Functionality and Design
The product consists of two components. The human element is a phone-sized unit that
functions as the control and the pet attachment is an electronic collar similar to those employed by
existing pet management products.
The control unit offers settings that allow the owner to set
the “roaming distance” and the desired reinforcement,
either a sound or, for more stubborn breeds, a mild electric
shock. The control unit can also be set for an audible tone
or vibration. When the pet strays more than the proscribed
distance the unit signals the collar, executing the
reinforcement and alerting the owner.
Both units are available in a number of colors and sizes to fit any breed and compliment
the owner’s personal style. We also offer a smart phone app that tracks the use of the unit, how far
the dog has traveled in a day and other functionality that might be typically expected in an app. It
is compatible with most major platforms, including many tablets.
Invisible Leash is, of course, a product both newly designed and new to the consumer.
Consequently, there are limited current issues of any significance with regard to product
performance, customer satisfaction, market presence, or warranty concerns.
Team Dog Collar has completed the design of Invisible Leash and is in the process of
securing patents for both the design of the overall product and for the EPROM that contains the
firmware used in the core functionality. Additionally, the product name has been Trademarked and
the tag line “The Only Thing Visible About Invisible Leash… Are The Results” has been
copyrighted.
The core competency of the company and its staff is sales, marketing, and product
innovation. Consequently, most other functions have been contracted to third party providers.
Manufacturing will be outsourced to a Mexican firm, Matamoras Electronic Manufacturing, who
has significant experience in small item consumer electronics. The firm has a good reputation for
quality and there is substantial American investment and oversight. MEM is also equipped to
package the product on sight.Part Two - Features and Benefits
You will find an in-depth introduction to features and benefits in Module Three. You MUST
read this before attempting this assignment.
Using a chart, similar to the one in the example below, list no less than FIVE features of your
product with at least TWO customer benefits for EACH of the features.
Feature and Benefit example
Invisible Leash Feature and Benefit Table
Feature Benefit
Audible signal Unique sound notifies owner
Trains dog to unique sound
Phone app Owner can customize training program
Matches human fitness apps
Weather/water proof Swim and sports safe
Ideal for hiking and outdoor sports
Adjustable range Adaptable for different dog behaviors
Ideal for dog parks and other outdoor
venues
Shock proof Perfect for active sports dogs
Will not need replacing
Attaches to existing collar Saves the owner money – does not need a
new collar
Can be used on more than one dog
Part Three: SMART Objectives
You can find a detailed description and instructional content on SMART objectives in Module 2.
You are required to create no less than four (4) SMART Objectives for your product or service.
1. Grow sales by our Website and current retailers by 20% in calendar 2018
2. Add 200 new members to our loyalty club by November of 2018
3. Hold our first annual dog rescue fundraiser in November 2018 with no less than 500
attendees
4. Launch Doggie Birthday promotional campaign in February 2018 (free snacks for people
and dogs)
5. Conduct awareness surveys in January 2018 And December 2018 to measure marketing
effectiveness
company selection and sources
There are three written assignments in the course, in which you will use the same organization to analyze the culture and ...
company selection and sources
There are three written assignments in the course, in which you will use the same organization to analyze the culture and make recommendations. Therefore, it is essential you start to think now about your company selection.Consider selecting a company for which you or a family member works. You might also choose a civic organization. To ensure your selection sets you up for success in all three assignments, be sure that your company:
is one with which you are familiar and from whose internal processes, of which an outsider would be unaware, you can draw
has true issues that need to be resolved
allows for realistic and enforceable solutions for the organization to be successful
To find more company information, you can access the Nexis Uni database through Strayer University Library: https://advance-lexis-com.libdatab.strayer.edu/api/page/nexisuni-business/?primaryipauth=true&context=1516831 INSTRUCTIONSTo complete this assignment, use the provided text box in which you:1) Identify the company that you want to research for the three written assignments in the course.2) Describe the organizational issue in your chosen company.
3) Explain why the issue hinders organizational efficiency
Rasmussen College Information Systems and Emerging Healthcare Technologies Discussion
Analyze data from information systems and emerging healthcare technologies to guide decision making and clinical reasoning ...
Rasmussen College Information Systems and Emerging Healthcare Technologies Discussion
Analyze data from information systems and emerging healthcare technologies to guide decision making and clinical reasoning.
Scenario
You recently began a new job providing triage services for a virtual MD service specializing in mental health services for clients presenting to emergency departments in rural settings. As part of the online orientation, you must view online assessment videos and complete a triage list for the healthcare provider on call.
Instructions
Click on the links below to watch these assessment videos.
Anxiety
Mental Status Exam (Neurocognitive Disorder)
Schizophrenia
Mild Cognitive Decline
Depression
Using
, develop a triage list ranking each client in order of priority for treatment based on safety.
Support each choice with rationales and evidence to convince the physician that your decisions are correct and exhibit appropriate clinical reasoning.
I have an Accounting case study that consist of seven financial stament questions.
I have an Accounting case study that consist of seven financial stament questions. Below, I have attached the document wit ...
I have an Accounting case study that consist of seven financial stament questions.
I have an Accounting case study that consist of seven financial stament questions. Below, I have attached the document with the questions along with Target case study pdf document you will use in order to complete the assignment.
12 pages
Soap Notes 8
Subjective (S): The 21-year-old patient was admitted to the hospital’s emergency department after overdosing on Paraceta ...
Soap Notes 8
Subjective (S): The 21-year-old patient was admitted to the hospital’s emergency department after overdosing on Paracetamol in an attempted suicide. ...
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