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Health Services Strategic Marketing 4-6 Page Paper
Health Services Strategic Marketing Case Study 2: Stopping Outshopping Read the case study titled “Stopping Outshopping ...
Health Services Strategic Marketing 4-6 Page Paper
Health Services Strategic Marketing Case Study 2: Stopping Outshopping Read the case study titled “Stopping Outshopping”, use the Internet to research similar marketing strategies in the health care industry. Stopping Outshopping Case Study is Attached. Write a four to six (4-6) page paper in which you: (4-6 pages does NOT include cover page or references page) Based on the textbook’s summary of Timothy’s philosophy of continually striving for excellence, determine whether or not Scarlet Hospital was prepared to compete with the establishment in Salem even before the highway improvement mandated such an upgrade in delivery health care services.Examine the potential lessons that the “Stopping Outshopping” case could teach health care executives about complacency.Evaluate the potential value of Michael Porter's Five Forces analysis and SWOT Analysis for effective decision making, in its ability to help Scarlet Hospital protect its market share and thus decrease the chance of losing patients to other institutions in Salem.Appraise the value of the Balanced Scorecard model in its ability to help Scarlet Hospital executives reinforce its defensive marketing strategy.Propose a one (1) page offensive marketing strategy (i.e. communication, branding, innovation, etc.) that Scarlet Hospital should deploy in order to turn the table on Salam-based health care providers and improve its competitive marketing position.Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources. Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: Examine the marketing research process and market segmentation strategies in the health care industry.Integrate the SWOT Analysis into viable recommendations to meet the health care services organization’s operating requirements.Analyze the components of the balanced scorecard and conduct trend and ratio analysis to assess health strategic marketing.Apply Michael Porter's Five Forces analysis for effective decision making to efficiently utilize health services resources and achieve organizational goals.Explain the impact that the population and societal, competitive, and financial forces have on health care services.Use technology and information resources to research issues in health services strategic marketing.Write clearly and concisely about health services strategic marketing using proper writing mechanics. Case Study 2: Stopping Outshopping Criteria Unacceptable Below 70% F Fair 70-79% C Proficient 80-89% B Exemplary 90-100% A 1. Based on the textbook’s summary of Timothy’s philosophy of continually striving for excellence, determine whether or not Scarlet Hospital was prepared to compete with the establishment in Salem even before the highway improvement mandated such an upgrade in delivery health care services. Weight: 15% Did not submit or incompletely determined whether or not Scarlet Hospital was prepared to compete with the establishment in Salem even before the highway improvement mandated such an upgrade in delivery health care services. Partially determined whether or not Scarlet Hospital was prepared to compete with the establishment in Salem even before the highway improvement mandated such an upgrade in delivery health care services. Satisfactorily determined whether or not Scarlet Hospital was prepared to compete with the establishment in Salem even before the highway improvement mandated such an upgrade in delivery health care services. Thoroughly determined whether or not Scarlet Hospital was prepared to compete with the establishment in Salem even before the highway improvement mandated such an upgrade in delivery health care services. 2. Examine the potential lessons that the “Stopping Outshopping” case could teach health care executives about complacency. Weight: 15% Did not submit or incompletely examined the potential lessons that the “Stopping Outshopping” case could teach health care executives about complacency. Partially examined the potential lessons that the “Stopping Outshopping” case could teach health care executives about complacency. Satisfactorily examined the potential lessons that the “Stopping Outshopping” case could teach health care executives about complacency. Thoroughly examined the potential lessons that the “Stopping Outshopping” case could teach health care executives about complacency. 3. Evaluate the potential value of Michael Porter's Five Forces analysis and SWOT Analysis for effective decision making, in its ability to help Scarlet Hospital protect its market share and thus decrease the chance of losing patients to other institutions in Salem. Weight: 20% Did not submit or incompletely evaluated the potential value of Michael Porter's Five Forces analysis and SWOT Analysis for effective decision making, in its ability to help Scarlet Hospital protect its market share and thus decrease the chance of losing patients to other institutions in Salem. Partially evaluated the potential value of Michael Porter's Five Forces analysis and SWOT Analysis for effective decision making, in its ability to help Scarlet Hospital protect its market share and thus decrease the chance of losing patients to other institutions in Salem. Satisfactorily evaluated the potential value of Michael Porter's Five Forces analysis and SWOT Analysis for effective decision making, in its ability to help Scarlet Hospital protect its market share and thus decrease the chance of losing patients to other institutions in Salem. Thoroughly evaluated the potential value of Michael Porter's Five Forces analysis and SWOT Analysis for effective decision making, in its ability to help Scarlet Hospital protect its market share and thus decrease the chance of losing patients to other institutions in Salem. 4. Appraise the value of the Balanced Scorecard model in its ability to help Scarlet Hospital executives reinforce its defensive marketing strategy. Weight: 20% Did not submit or incompletely appraised the value of the Balanced Scorecard model in its ability to help Scarlet Hospital executives reinforce its defensive marketing strategy. Partially appraised the value of the Balanced Scorecard model in its ability to help Scarlet Hospital executives reinforce its defensive marketing strategy. Satisfactorily appraised the value of the Balanced Scorecard model in its ability to help Scarlet Hospital executives reinforce its defensive marketing strategy. Thoroughly appraised the value of the Balanced Scorecard model in its ability to help Scarlet Hospital executives reinforce its defensive marketing strategy. 5. Propose a one (1) page offensive marketing strategy (i.e. communication, branding, innovation, etc.) that Scarlet Hospital should deploy in order to turn the table on Salam-based health care providers and improve its competitive marketing position. Weight: 15% Did not submit or incompletely proposed a one (1) page offensive marketing strategy (i.e. communication, branding, innovation, etc.) that Scarlet Hospital should deploy in order to turn the table on Salam-based health care providers and improve its competitive marketing position. Partially proposed a one (1) page offensive marketing strategy (i.e. communication, branding, innovation, etc.) that Scarlet Hospital should deploy in order to turn the table on Salam-based health care providers and improve its competitive marketing position. Satisfactorily proposed a one (1) page offensive marketing strategy (i.e. communication, branding, innovation, etc.) that Scarlet Hospital should deploy in order to turn the table on Salam-based health care providers and improve its competitive marketing position. Thoroughly proposed a one (1) page offensive marketing strategy (i.e. communication, branding, innovation, etc.) that Scarlet Hospital should deploy in order to turn the table on Salam-based health care providers and improve its competitive marketing position. 6. 5 references Weight 5% No references provided Does not meet the required number of references; some or all references poor quality choices. Meets number of required references; all references high quality choices. Exceeds number of required references; all references high quality choices. 7. Clarity, writing mechanics, and formatting requirements Weight: 10% More than 6 errors present 5-6 errors present 3-4 errors present 0-2 errors present d
20 pages
Final Exam Statistics
1. This examination consists of Five questions. You are required to answer all questions. 2. Keep in mind that any form of ...
Final Exam Statistics
1. This examination consists of Five questions. You are required to answer all questions. 2. Keep in mind that any form of cheating will not be ...
5 pages
Goodwill Niagra.edited
Goodwill Niagara is a profitless, community-based organization formed in the year 1994. Since its formation, its mandate i ...
Goodwill Niagra.edited
Goodwill Niagara is a profitless, community-based organization formed in the year 1994. Since its formation, its mandate is to give jobs, alongside ...
WLAC History Worksheet
Byzantion was founded byGroup of answer choicesGreeksSeptimus SeverusConstantineOttoman TurksFrom 1326 to 1453, Constantin ...
WLAC History Worksheet
Byzantion was founded byGroup of answer choicesGreeksSeptimus SeverusConstantineOttoman TurksFrom 1326 to 1453, Constantinople was threated byGroup of answer choicesPersiansOttoman TurksCrusadersSeljuk TurksIn 313 ConstantineGroup of answer choicesdeclared that Christianity would be tolerated in the Roman Empiredeclared that Christianity would be the offcial religion of the Roman Empireconverted to Christianity.called for the First Ecumenical CouncilThe red arrow points toSupporting MaterialsGroup of answer choicesa horse tracka basilicaa palacea law courtIn saying the Roamns did not have theology, Imber meansGroup of answer choicesthey did not have a written set of beliefs about divinity.they did not beleive in the absolute power of the divine.they did not support a state religion.they did not have official priests or monks.Romans considered priests as specially trained religious authorities, segregated from the larger community.Group of answer choicesTrueFalseUsing the answer bank, arrange the parts of Hagia Sophia in the order a visitor would reach them. first second third fourthAnswer bank: inner narthex, aisle, bema, outer narthex (Spelling counts--use only these parts.)Among the additions to Hagia Sophia as a mosque areGroup of answer choicesthe minarets.the inner narthex and the outer narthex.the nave columns.the eastern half-domes.When the Patriarch entered Hagia Sophia for the Eucharist,Group of answer choicesthe crowd was waiting for him, standing.the crowd was waiting for him, kneeling.the crowd was waiting for him, sitting.only those carrying the Gospel book preceded him.The bread and wine for the Eucharist at Hagia Sophia wasGroup of answer choicesbrought to the bema by the Emperor.brought from the sacristry by the Patriarch.already at the altar when the ceremony began.carried by choir boys.The throne at the back of Hagia Sophia's bema was forGroup of answer choicesthe Patriarch.the Emperor.the Gospel book.the deacon.Using the answer bank, arrange the parts of the mosque of Ibn Tulud in the order a visitor would reach them. first second third fourthAnswer bank: mihrab, courtyard, ziyada, prayer hall(Spelling counts--use only these parts.)Ibn Tulun's palaceGroup of answer choicesadjoined the mosque.became the mosque.overlooked the mosque from Qal'at al-Kabsh.overlooked the mosque from Jabal Ashkur.Ibn Tulud wasGroup of answer choicesa governor of Egypt.a slave.an Abbasid caliph.born in Egypt.
Taxonomy of Leadership Theories select four leadership theories. peer-reviewed.
Submit an evaluation of at least four leadership theories in the form of a properly formatted, APA-compliant taxonomy tabl ...
Taxonomy of Leadership Theories select four leadership theories. peer-reviewed.
Submit an evaluation of at least four leadership theories in the form of a properly formatted, APA-compliant taxonomy table. For each of the theories you select, you should include the following: The name of the theoryThe year the theory was introducedThe theorist/authorKey components of the theory For each theory presented, be sure to include a minimum of two references to peer-reviewed, scholarly resources, as well as appropriate in-text citations.
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Health Services Strategic Marketing 4-6 Page Paper
Health Services Strategic Marketing Case Study 2: Stopping Outshopping Read the case study titled “Stopping Outshopping ...
Health Services Strategic Marketing 4-6 Page Paper
Health Services Strategic Marketing Case Study 2: Stopping Outshopping Read the case study titled “Stopping Outshopping”, use the Internet to research similar marketing strategies in the health care industry. Stopping Outshopping Case Study is Attached. Write a four to six (4-6) page paper in which you: (4-6 pages does NOT include cover page or references page) Based on the textbook’s summary of Timothy’s philosophy of continually striving for excellence, determine whether or not Scarlet Hospital was prepared to compete with the establishment in Salem even before the highway improvement mandated such an upgrade in delivery health care services.Examine the potential lessons that the “Stopping Outshopping” case could teach health care executives about complacency.Evaluate the potential value of Michael Porter's Five Forces analysis and SWOT Analysis for effective decision making, in its ability to help Scarlet Hospital protect its market share and thus decrease the chance of losing patients to other institutions in Salem.Appraise the value of the Balanced Scorecard model in its ability to help Scarlet Hospital executives reinforce its defensive marketing strategy.Propose a one (1) page offensive marketing strategy (i.e. communication, branding, innovation, etc.) that Scarlet Hospital should deploy in order to turn the table on Salam-based health care providers and improve its competitive marketing position.Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources. Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: Examine the marketing research process and market segmentation strategies in the health care industry.Integrate the SWOT Analysis into viable recommendations to meet the health care services organization’s operating requirements.Analyze the components of the balanced scorecard and conduct trend and ratio analysis to assess health strategic marketing.Apply Michael Porter's Five Forces analysis for effective decision making to efficiently utilize health services resources and achieve organizational goals.Explain the impact that the population and societal, competitive, and financial forces have on health care services.Use technology and information resources to research issues in health services strategic marketing.Write clearly and concisely about health services strategic marketing using proper writing mechanics. Case Study 2: Stopping Outshopping Criteria Unacceptable Below 70% F Fair 70-79% C Proficient 80-89% B Exemplary 90-100% A 1. Based on the textbook’s summary of Timothy’s philosophy of continually striving for excellence, determine whether or not Scarlet Hospital was prepared to compete with the establishment in Salem even before the highway improvement mandated such an upgrade in delivery health care services. Weight: 15% Did not submit or incompletely determined whether or not Scarlet Hospital was prepared to compete with the establishment in Salem even before the highway improvement mandated such an upgrade in delivery health care services. Partially determined whether or not Scarlet Hospital was prepared to compete with the establishment in Salem even before the highway improvement mandated such an upgrade in delivery health care services. Satisfactorily determined whether or not Scarlet Hospital was prepared to compete with the establishment in Salem even before the highway improvement mandated such an upgrade in delivery health care services. Thoroughly determined whether or not Scarlet Hospital was prepared to compete with the establishment in Salem even before the highway improvement mandated such an upgrade in delivery health care services. 2. Examine the potential lessons that the “Stopping Outshopping” case could teach health care executives about complacency. Weight: 15% Did not submit or incompletely examined the potential lessons that the “Stopping Outshopping” case could teach health care executives about complacency. Partially examined the potential lessons that the “Stopping Outshopping” case could teach health care executives about complacency. Satisfactorily examined the potential lessons that the “Stopping Outshopping” case could teach health care executives about complacency. Thoroughly examined the potential lessons that the “Stopping Outshopping” case could teach health care executives about complacency. 3. Evaluate the potential value of Michael Porter's Five Forces analysis and SWOT Analysis for effective decision making, in its ability to help Scarlet Hospital protect its market share and thus decrease the chance of losing patients to other institutions in Salem. Weight: 20% Did not submit or incompletely evaluated the potential value of Michael Porter's Five Forces analysis and SWOT Analysis for effective decision making, in its ability to help Scarlet Hospital protect its market share and thus decrease the chance of losing patients to other institutions in Salem. Partially evaluated the potential value of Michael Porter's Five Forces analysis and SWOT Analysis for effective decision making, in its ability to help Scarlet Hospital protect its market share and thus decrease the chance of losing patients to other institutions in Salem. Satisfactorily evaluated the potential value of Michael Porter's Five Forces analysis and SWOT Analysis for effective decision making, in its ability to help Scarlet Hospital protect its market share and thus decrease the chance of losing patients to other institutions in Salem. Thoroughly evaluated the potential value of Michael Porter's Five Forces analysis and SWOT Analysis for effective decision making, in its ability to help Scarlet Hospital protect its market share and thus decrease the chance of losing patients to other institutions in Salem. 4. Appraise the value of the Balanced Scorecard model in its ability to help Scarlet Hospital executives reinforce its defensive marketing strategy. Weight: 20% Did not submit or incompletely appraised the value of the Balanced Scorecard model in its ability to help Scarlet Hospital executives reinforce its defensive marketing strategy. Partially appraised the value of the Balanced Scorecard model in its ability to help Scarlet Hospital executives reinforce its defensive marketing strategy. Satisfactorily appraised the value of the Balanced Scorecard model in its ability to help Scarlet Hospital executives reinforce its defensive marketing strategy. Thoroughly appraised the value of the Balanced Scorecard model in its ability to help Scarlet Hospital executives reinforce its defensive marketing strategy. 5. Propose a one (1) page offensive marketing strategy (i.e. communication, branding, innovation, etc.) that Scarlet Hospital should deploy in order to turn the table on Salam-based health care providers and improve its competitive marketing position. Weight: 15% Did not submit or incompletely proposed a one (1) page offensive marketing strategy (i.e. communication, branding, innovation, etc.) that Scarlet Hospital should deploy in order to turn the table on Salam-based health care providers and improve its competitive marketing position. Partially proposed a one (1) page offensive marketing strategy (i.e. communication, branding, innovation, etc.) that Scarlet Hospital should deploy in order to turn the table on Salam-based health care providers and improve its competitive marketing position. Satisfactorily proposed a one (1) page offensive marketing strategy (i.e. communication, branding, innovation, etc.) that Scarlet Hospital should deploy in order to turn the table on Salam-based health care providers and improve its competitive marketing position. Thoroughly proposed a one (1) page offensive marketing strategy (i.e. communication, branding, innovation, etc.) that Scarlet Hospital should deploy in order to turn the table on Salam-based health care providers and improve its competitive marketing position. 6. 5 references Weight 5% No references provided Does not meet the required number of references; some or all references poor quality choices. Meets number of required references; all references high quality choices. Exceeds number of required references; all references high quality choices. 7. Clarity, writing mechanics, and formatting requirements Weight: 10% More than 6 errors present 5-6 errors present 3-4 errors present 0-2 errors present d
20 pages
Final Exam Statistics
1. This examination consists of Five questions. You are required to answer all questions. 2. Keep in mind that any form of ...
Final Exam Statistics
1. This examination consists of Five questions. You are required to answer all questions. 2. Keep in mind that any form of cheating will not be ...
5 pages
Goodwill Niagra.edited
Goodwill Niagara is a profitless, community-based organization formed in the year 1994. Since its formation, its mandate i ...
Goodwill Niagra.edited
Goodwill Niagara is a profitless, community-based organization formed in the year 1994. Since its formation, its mandate is to give jobs, alongside ...
WLAC History Worksheet
Byzantion was founded byGroup of answer choicesGreeksSeptimus SeverusConstantineOttoman TurksFrom 1326 to 1453, Constantin ...
WLAC History Worksheet
Byzantion was founded byGroup of answer choicesGreeksSeptimus SeverusConstantineOttoman TurksFrom 1326 to 1453, Constantinople was threated byGroup of answer choicesPersiansOttoman TurksCrusadersSeljuk TurksIn 313 ConstantineGroup of answer choicesdeclared that Christianity would be tolerated in the Roman Empiredeclared that Christianity would be the offcial religion of the Roman Empireconverted to Christianity.called for the First Ecumenical CouncilThe red arrow points toSupporting MaterialsGroup of answer choicesa horse tracka basilicaa palacea law courtIn saying the Roamns did not have theology, Imber meansGroup of answer choicesthey did not have a written set of beliefs about divinity.they did not beleive in the absolute power of the divine.they did not support a state religion.they did not have official priests or monks.Romans considered priests as specially trained religious authorities, segregated from the larger community.Group of answer choicesTrueFalseUsing the answer bank, arrange the parts of Hagia Sophia in the order a visitor would reach them. first second third fourthAnswer bank: inner narthex, aisle, bema, outer narthex (Spelling counts--use only these parts.)Among the additions to Hagia Sophia as a mosque areGroup of answer choicesthe minarets.the inner narthex and the outer narthex.the nave columns.the eastern half-domes.When the Patriarch entered Hagia Sophia for the Eucharist,Group of answer choicesthe crowd was waiting for him, standing.the crowd was waiting for him, kneeling.the crowd was waiting for him, sitting.only those carrying the Gospel book preceded him.The bread and wine for the Eucharist at Hagia Sophia wasGroup of answer choicesbrought to the bema by the Emperor.brought from the sacristry by the Patriarch.already at the altar when the ceremony began.carried by choir boys.The throne at the back of Hagia Sophia's bema was forGroup of answer choicesthe Patriarch.the Emperor.the Gospel book.the deacon.Using the answer bank, arrange the parts of the mosque of Ibn Tulud in the order a visitor would reach them. first second third fourthAnswer bank: mihrab, courtyard, ziyada, prayer hall(Spelling counts--use only these parts.)Ibn Tulun's palaceGroup of answer choicesadjoined the mosque.became the mosque.overlooked the mosque from Qal'at al-Kabsh.overlooked the mosque from Jabal Ashkur.Ibn Tulud wasGroup of answer choicesa governor of Egypt.a slave.an Abbasid caliph.born in Egypt.
Taxonomy of Leadership Theories select four leadership theories. peer-reviewed.
Submit an evaluation of at least four leadership theories in the form of a properly formatted, APA-compliant taxonomy tabl ...
Taxonomy of Leadership Theories select four leadership theories. peer-reviewed.
Submit an evaluation of at least four leadership theories in the form of a properly formatted, APA-compliant taxonomy table. For each of the theories you select, you should include the following: The name of the theoryThe year the theory was introducedThe theorist/authorKey components of the theory For each theory presented, be sure to include a minimum of two references to peer-reviewed, scholarly resources, as well as appropriate in-text citations.
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