Week 3 How Health Care Buyers Make Choices Discussion

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Health Medical

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How Health Care Buyers Make Choices (Personal and Organizational)
  • Analyze the SWOT and FIVE Factors Analyses and determine which would be more valuable from a marketing perspective. Provide specific examples of how you could use the results of either analysis to support informed marketing efforts.
  • Recall a situation in which you sought health care of some type (not including care for an injury or illness). Determine if your situation followed the five steps of the buying decision model and what role marketing may have played in your seeking care. How does the personal decision differ from the organization buying decision process? Provide specific examples and rationale to support your response.

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Running head: HOW HEALTH CARE BUYERS MAKE CHOICES

How Health Care Buyers Make Choices

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1

HOW HEALTH CARE BUYERS MAKE CHOICES
1.
There are a number of factors that determine the profitability and the competitiveness of
organizations. In order to identify these factors, an organization may need to carry out a SWOT
analysis or the five factors analyses test on their organization to get a clear picture of the
organization in terms of marketing, sales, and profitability among others factors. The SWOT
analysis approach tends to look at the strengths, the weaknesses of an organization. Using this
approach, an organization is able to make good use of its strengths to gain a competitive
advantage over other organizations. They are also able to work on their weaknesses and turn
them into strengths. Using th...


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