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I submitted this paper last semester and i need to submit it again this semester , so I want to edit to go through the BlackBoard without plagiarism
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The Leitch Quality Drug Company
Business Policy Case 2
Spring2017
Summary
Leitch Drug Company was bought by Leitch brothers back in 1926 and was previously
referred as Quality Drugstore. It is among the most established stores located in Orlando,
Florida. The company is a partnership between Carl Leitch, Richard Leitch, Walter Neds and
Norman Henry, each having equal decision powers and shares. Currently, the company has been
able to establish three operating drugstores located in shopping centres at a fridge well-to-do
residential area which is the largest, downtown and store three located directly across the street
from one of the city's hospital which, is located in a predominantly low income are. Each store,
however, is run by a manager independently. The economic status of the company on the hand is
not doing because of stiff competition from discount stores. More conflict seems to be emerging
from M. Henry and Mr Neds who are willing to incorporate other partners but the Leitch
brothers opposed the idea over the fear to lose control of the firm.
Case Objectives
•
Spot partnership ownership problems
•
Find a way to enhance their sales due to the competing stores around them
•
Come up with a strategic plan by first scrutinizing the emerging issues to enhance the
company success
•
Demonstrate how multiple power-sharing in partnership business hold back smooth
running of a company and decision making
•
Analyze the method used recruiting staffs into the company
•
Explore on new strategy to help the company compete with the near discount store
•
Analyze the success rate and scrutinize on the moderate growth over the period
regardless being faced by stiff competition
•
Analyze the marketing method used by the company to their customer satisfaction
•
Know the advantage and disadvantages of a merger
Key Issues
•
How to deal with the partner's disagreement
•
Value of comprehensive partner participation in running of a business
•
Importance of stores managed dependently instead of independently
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How to remain competitive by reducing price margins
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Whether or not the firm should incorporate other partners
•
How to set themselves from discount stores
•
Need to venture into new areas where there are few competition
•
Lack of consistency
•
Strategies to improve decision making
•
Company advertisement plans
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Long-term and short-term plans
•
Strategies to compete on the emerging stores
External Threats
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The industry facing stiff competition
•
Location of the third store in a low-income area
•
Low pricing from competing firms and time to time discounts
•
The stores in downtown and Southside are old fashioned branded thus not attracting more
customers
•
Lack of parking lot near the loc...