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Write a 1000 word paper in which you relate consumer behavior to marketing. Address the following:
Define consumer behavior and how it relates with
the subject of marketing.
Select a purchase you have made recently and
describe in detail how each of the 4Ps, product, price, promotion, and place,
affected your purchasing decision.
Cite suitable references in your paper.
Boston Crab Meat
by Amie Parnes and Jonathan Allen
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by Herman Melville
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by J. D. Salinger
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