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Write a paper relating the consumer behavior to marketing

Question Description

I need help with a question. All explanations and answers will be used to help me learn.

Write a 1000 word paper in which you relate consumer behavior to marketing. Address the following:

·  Define consumer behavior and how it relates with the subject of marketing.

·  Select a purchase you have made recently and describe in detail how each of the 4Ps, product, price, promotion, and place, affected your purchasing decision.


Cite suitable references in your paper. 


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Final Answer

agneta (52100)
Rice University

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