Write a paper relating the consumer behavior to marketing

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Question Description

Write a 1000 word paper in which you relate consumer behavior to marketing. Address the following:

·  Define consumer behavior and how it relates with the subject of marketing.

·  Select a purchase you have made recently and describe in detail how each of the 4Ps, product, price, promotion, and place, affected your purchasing decision.


Cite suitable references in your paper. 


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Final Answer

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Rice University

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