How important is consumer behavior in marketing?

Jan 9th, 2014
Anonymous
Category:
Art Design
Price: $10 USD
Question description

For each number, respond in no less than150 words. Please include references

1. What is consumer behavior? What is the importance of consumer behavior within the framework of marketing? How have competitive marketing techniques adapted to the increasing sophistication of consumers?

2. Who controls the market, consumers or organizations? Why? What implications does this have on marketing efforts? 


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