How important is consumer behavior in marketing?

Anonymous
timer Asked: Jan 9th, 2014
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Question Description

For each number, respond in no less than150 words. Please include references

1. What is consumer behavior? What is the importance of consumer behavior within the framework of marketing? How have competitive marketing techniques adapted to the increasing sophistication of consumers?

2. Who controls the market, consumers or organizations? Why? What implications does this have on marketing efforts? 


Tutor Answer

henryprofessor
School: Rice University

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Anonymous
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