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How important is consumer behavior in marketing?

Question Description

I’m trying to learn for my class and I’m stuck. Can you help?

For each number, respond in no less than150 words. Please include references

1. What is consumer behavior? What is the importance of consumer behavior within the framework of marketing? How have competitive marketing techniques adapted to the increasing sophistication of consumers?

2. Who controls the market, consumers or organizations? Why? What implications does this have on marketing efforts? 


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Final Answer

henryprofessor (74663)
Rice University

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