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Trigger Questions for Refining Business Models Often people tend to focus just on the product or service, and the groups of customers that are being served. These aspects of the venture are extremely important, but there is often more to structuring a successful new business project. Use the questions below to find new possibilities for your business model. Go for quantity at first, the time to discuss what may work will come later. There are 8 questions, generate at least 40 ideas overall, so aim at roughly 5 ideas per question. 1. How can we earn revenues if we were to offer our best-selling product/service for free? 1 2 3 4 5 6 7 2. Around which assets could we build a platform business (an example of a platform business would be Apple Appstore) ? 1 1 2 3 4 5 6 7 3. How can we generate more recurring revenues? 1 2 3 4 5 6 7 4. How could be get others to create value for us (for free)? (Example: Facebook gets people working for their value for free) 2 1 2 3 4 5 6 7 5. Which strategic partners could we work with to leverage or expand our business model? 1 2 3 4 5 6 7 3 6. How could we achieve more scalability in our business model? (Scalability refers to the amount of growth your business will be able to handle before reaching major roadblocks due to, for example, lack of resources, capital, etc). 1 2 3 4 5 6 7 7. How could we dramatically increase switching costs? 1 2 3 4 5 6 4 7 8. For which customer segments, other than our usual ones, could we develop value proposition and expand our existing business model? 1 2 3 4 5 6 7 Now taking all these ideas you can develop them into several business models, like the designers do. Explore the alternatives! 5
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Surname 1
Refining Business Models
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Institution
Instructor
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Refining Business Models
1. How can we earn revenues if we were to offer our best-selling product/service for
free?


Generating advertising revenue through promotions on search engines



Offering potential customers free trial products to woo them into buying the same
later



Giving incentives to customers after they have made a purchase of any of our
products or services



Offering products and services to people who are influential in the society who
will later attract more people into buying products and services.



Creating social links where individuals will be referring their friends and relative

2. Around which assets could...

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