Instructions Project Overview In this project, you will complete a financial analysis workbook and write a brief to the board of directors. In the financial analysis workbook, you will assess the performance of a business using ratio, vertical, and horizontal analyses. In the brief to the board of directors, you will summarize your calculations and make a recommendation to the board on whether purchasing the business would be a good investment. The ability to evaluate trend situations and communicate those findings to others are important professional skills. Competency In this project, you will master the following competency: Apply appropriate ratios and vertical and horizontal analysis to recommend business decisions Scenario You work for Healing Thyme Hospital. The hospital’s board of directors is looking to purchase Lueders Medical Clinic, a local medical practice, and has asked you to provide them with insights on how the clinic is performing financially. You will need to analyze the clinic’s performance and recommend whether purchasing the clinic is a good investment. Directions The board of directors for the hospital has asked you to complete the financial analysis workbook and then write a brief that interprets your calculations and evaluates the clinic's business performance. You will send your financial analysis to the board of directors to support your recommendation on whether the hospital should purchase the clinic. Financial Analysis Workbook First, read the Lueders Medical Clinic 2017–2018 Financial Statements, which is linked in the Supporting Materials section. Then, perform the financial analysis of the clinic using the Financial Analysis Workbook Excel spreadsheet, which is also linked in the What to Submit section. This way, you can apply the ratios and vertical and horizontal analyses to the clinic’s annual financials. The board will review your report to verify that you: Use the base amounts from the financial statements to perform the vertical analysis Calculate the ratios accurately using the formulas provided in the workbook Validate the accuracy of the ratios by showing the calculations and using the appropriate units As you complete each section, it may be helpful to take notes about what you learn. Then, you can use your notes to evaluate the business’s financial status and write your brief to the board of directors. Brief to the Board of Directors Once you have completed your financial analysis, interpret the ratios and vertical and horizontal analyses to evaluate the business performance of Lueders Medical Clinic. In your brief, make sure to refer to your financial analysis workbook. It is important that you explain what each ratio tells you about the clinic’s performance. Then, recommend whether it is a good investment for the hospital to purchase the clinic. Use your financial analysis workbook to explain your decision. Specifically, address the following in your brief: Examine the clinic’s financial performance. How does the clinic’s financial performance compare against industry averages and past performance? What are the strengths and weaknesses of the clinic’s financial performance? Recommend appropriate actions using your financial analysis as support. Is purchasing the clinic is a good or bad investment? What are some potential areas of improvement? What to Submit Every project has a deliverable or deliverables, which are the files that must be submitted before your project can be assessed. For this project, you must submit the following: Financial Analysis Workbook Download and complete the Financial Analysis Workbook Excel spreadsheet with two worksheets. Use the first worksheet to perform the horizontal and vertical analyses. Use the second worksheet to perform the ratio analysis. Refer to the Lueders Clinic 2017–2018 Financial Statements to calculate each ratio. Your workbook must include two completed worksheets (Horizontal and Vertical Analysis and Ratio Analysis). It should be presentable and annotated for your audience. Brief to the Board of Directors Your brief to the hospital’s board of directors should be 250–500 words or about 1–2 pages in length. Cite your sources appropriately.

This course has a major project assignment due in Week 5. It will take more than a week's effort to adequately complete it. Plan time to start the research and work on the assignment earlier than the week in which it is due.Using the same organization, you selected in Week 1, imagine that you will be making a Microsoft Power Point presentation to the organization's board of directors or other decision-making leaders (depending upon the type of organization you are using). Your work this week will consist of two parts for the presentation.First, you will synthesize the key insights you have learned during the past five weeks.Second, you will present an Integrated Marketing Communications (IMC) strategy, a pricing objective, and a pricing strategy to the board of directors. Because this second part involves new material in the project, it will probably require the most research and analysis to complete this week's presentation.The following sections provide greater detail about the two pieces of your presentation.Note: The expectation for this project is a scholarly presentation. A scholarly presentation has two main distinctions:The notes sections of slides contain research citations, evaluation, and conclusions—just like in a good scholarly paper. In other words, a reader should be able to read your notes section as if he or she is reading an academic paper. The grading rubric suggests a level of critical thinking for the presentation (in the notes section particularly) that is on the level of a good academic paper.Key points and information on the slides are highlighted. A good slide contains no more than six lines of text. The slide should just contain the "big ideas" to help guide your reader through the main points.In addition, for this project in particular, the first several sections of your presentation will use material you composed in the previous weeks of the project. However, use the slides and notes sections to show that you can do more than just copy from the previous weeks' papers. Show that you can summarize the material and present the most important points to your audience.Part 1: Summary of Key Insights from the Course Project to DateUsing course work (and feedback!) you have completed so far in the course project, summarize key points regarding the organizational mission and how the new product/service and your proposed service delivery enhancements contribute to the organization's ability to complete the mission.New Mission; New Product/Service (2 slides)Provide a brief overview of the new/improved mission statement and the new/improved product or service you are proposing.Provide the board of directors with supported rationale for how the new product/service contributes to achieving the new/improved organizational mission.Service Delivery Enhancements (2 slides)Provide a brief overview of service delivery enhancements to improve efficiency and effectiveness.Provide the board of directors with supported rationale for how the service delivery enhancements contribute to achieving organizational mission.Part 2: Communication StrategyAs new material for this week, you need to communicate to your "organization's" market segment the key benefits that make the organization distinct from the competitors. In addition, you need to announce the improvements in the delivery of the services by the company. Justify an Integrated Marketing Communications (IMC) strategy that includes the following:Advertisement (5–7 slides)Propose an advertisement featuring the new (improved) services and containing the following elements:A headlineA subhead lineA brand–positioning statementAn artworkA layoutJustify traditional and nontraditional channels to carry the advertisement.In the notes section, justify your channel selection. Use research to support your work.Pricing (2–3 slides)Justify both a pricing objective and a pricing strategy for the company on the basis of the information gathered from the case study, an understanding of the competition, and the likely attitude of current customers.In the notes section, justify why the organization should adopt the pricing objective and follow your pricing strategy, using appropriate examples, research, and reasoning.Conclusion (1 slide)Conclude with a statement positioning the brand around the new service delivery.In the notes section, defend the statement. Support your work with research.Submissions Details:The presentation should be 12 to 15 slides in length.Place any references on the last slide, using APA style.

6- 8 slides with speaker notes of 200–250 words per slides that relates to the slide. (excluding Title and Reference slides)3-6 bullets points of a 6-8 words and effective clip art that adds interest to the slide per slideThe presentation should be business appreciate design.Research and address the elements of organizational effectiveness that will improve interactions in a presentation for senior leaders:Explain the concept of organizational effectiveness, as it relates to the interactions of members.Describe methods used to assess the behaviors and attitudes of organizational members, and apply 1 model in an analysis of your organization.Analyze methods used to improve the behavior and attitudes of organizational members.Propose processes to build teams and manage their different stages of development.Evaluate methods of managing conflict and change within the organization.