Waubonsee Community College Ego Busters or Ego Boosters Discussion

User Generated

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Business Finance

Description

You recently graduated from Empire State University with a degree in Marketing. You loved your time at Empire State, and have made numerous friendships with faculty members, current students, and community members. Because of this, you want to remain in your college town and achieve your dream of opening your own coffee shop, The Daily Grind. Before you can open your business, you know that you need to divide the market into segments, to develop customer profiles in order for you to determine which segment of the market you want to target. You have decided to focus on a handful of variables that represent all four market segmentation bases (demographic, geographic, psychographic, behavioral).

In one or more fully formed paragraphs, identify and explain at least one variable within each base of market segmentation that should be used to segment the market to create a customer profile of patrons appropriate for The Daily Grind. (16 points) Check throughout the week and read to at least 2 other student's responses. Your replies must be completed by Sunday at 11:59 pm.. (2 points each)

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Explanation & Answer

View attached explanation and answer. Let me know if you have any questions.
View attached explanation and answer. Let me know if you have any questions.

1

Market segmentation variables

Name
Course
University
Date

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Market segmentation variables
Market segmentation variables are the key determinants of success in every competitive
market. The most important variables I would consider in the demographic segmentation base
ar...


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