presentation for Smoothie King

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zbunzzrq883

Business Finance

Description

I want someone to do my part in this presentation which is " Target Market Analysis " and it include four points :

  1. Demographics
  2. Lifestyles
  3. Patronage behaviors

# I just posted a file so you can understand more.

Thank you,,

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Team Project Assignment Name of the organization: The name of the organization that to be examined is Smoothie King. Smoothie King was chosen as a member of the group is a track athlete here at Morgan State and on Thursdays they receive smoothies from the nutrition station provided for athletes. When the business name was mentioned it sparked an interest in the group, therefore, that business was decided upon as each member was willing to learn more about the business. Being healthy is not just important for athletes but for everyone as it helps us to live longer and have better lifestyles. Organization I. Overview: a. Executive Summary b. Organization overview i. Company description ii. Mission statement iii. Goals II. Situation Analysis: a. SWOT analysis III. Target Market Analysis: a. Demographics b. Lifestyles c. Patronage behaviors IV. Marketing Mix Analysis: a. Pricing Strategy b. Product Strategy c. Promotion Strategy d. Place Strategy Due dates: Part I and II – October 13. Part III and IV- November 1
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Running Head: Smoothies King Target Market Analysis

Smoothies King Target Market Analysis

Name:
Institution:
Date:

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Smoothies King Target Market Analysis

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Target Market Analysis:
Demographics
Demographic analysis of product market describes the characteristics of the market by
observable and quantifiable information which includes age, geographical area, income level,
gender, occupational status, marital status, education level, religion, and race. The demographic
analysis allows marketers to target market segments down to each segment’s preferences
(Boykin, 2009).
Smoothie King has different categories of smoothies for various demographic segments
which include; Fitness Blends for people who want to get toned, build muscle, last long or
recove...


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