New Product Launch Marketing Plan, Part I

Jan 11th, 2014
Anonymous
Category:
Accounting
Price: $10 USD
Question description

Company: Nivea

Create a product launch plan of between 250-300 words for 2 markets (domestic and international).

Include the following components for both markets:

  • Potential competition
  • Product offering and product definition
  • Product identification
Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.

Has to be APA format with between 1-2 citations with references.

Thank you :)

Tutor Answer

(Top Tutor) agneta
School: UCLA
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