Brand Portfolio Molecule and Brand Report Card

Anonymous

Question Description

Please respond to the following: "Brand Portfolio Molecule" and "Brand Report Card"

  • Explain the fundamental reasons why brands do not exist in isolation but do exist in larger environments that include other brands. Provide two (2) specific recommendations or solutions that can help a health care facility improve patient satisfaction.
  • Assess the value of Lederer and Hill's Brand Portfolio Molecule when used to understand brand relationships. Provide at least two (2) specific examples of strategic or tactical initiatives within a health care organization.

Tutor Answer

CristinaP
School: University of Maryland

Attached.

Running head: BRANDING

1

Branding
Student’s Name
Institution Affiliation

BRANDING

2

Question1. Explain the fundamental reasons why brands do not exist in isolation but do
exist in larger environments that include other brands. Provide two (2) specific
recommendations or solutions that can help a health care facility improve patient
satisfaction.
Branding is a collective task that calls for unison of all the other brands with the sole
intention of harnessing their ideas together. Marketing is a cumbersome task but can be made
simpler if brands merge their capabilities and collectively come up with ways and means of
addressing the current challenges in marketing (Keller, 2009. It all starts with defining the
purpose of the brand, its value, and the intended mission. However, brands with similar
characteristics of each brand can be merged and harnessed while aiming to outdo other
competitors. The bottom line is to...

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Anonymous
Goes above and beyond expectations !

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